• MarketingCharts.com, Thursday, January 17, 2008 1:16 PM

Mediaedge:cia is the most competitive of global agencies ranked by Paris-based research firm RECMA's "Compitches Report," the company's ninth survey of media agency network competitiveness that looks at pitches and account shifts.

In it, Mediaedge got 50% more points than No. 10 ranked MindShare. And the differences between the networks, according to the study, are pretty stark: Among the four big networks, WPP got 31% of the total number of points, ahead of Publicis at 18%, Interpublic at 15% Omnicom at 14%; Aegis at 13% and Havas with 9%.

Even if pitches and account moves are cyclical, agency competitiveness is fairly consistent with Mediaedge:cia the best performer from 2003 to 2007.

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