Obama Wins 'Rock The Vote' TouchTunes Survey
The interactive survey, which ran on TouchTunes jukeboxes in bars nationwide from April 28 through May 11, asked bar patrons about the presidential candidate and current social issues. It also allowed people to enter their email address to receive a voter registration form from Rock the Vote, which resulted in nearly 10,000 registrations.
"The response far exceeded our expectations," said Heather Smith, executive director of Rock the Vote, regarding the demand for registration information.
In response to the question, "Which candidate would you most like to have a beer with?", a full 29% chose Obama, while 22% picked Clinton and 20% named John McCain.
Midwesterners voted Obama as their guy to imbibe with--31.2%--while Clinton was most likely to be offered a barstool in the Southwest--24%. McCain, meanwhile, was the top choice in the Southeast--23%.
About 41% of the more than 72,000 respondents said that jobs and the economy were their number one issue in this year's presidential race.
And 21% of respondents said the war in Iraq was their most important issue, while 15% percent said it was health care. Global warming and the cost of education trailed, garnering responses of 12% and 11%, respectively.
While men and women both cited jobs and the economy as their top concern, they were not in agreement when it came to other issues. The top issues for men were jobs and the economy--46.4%--the war in Iraq--22.7%--and health care--10.7%. For women, the top issues were jobs and the economy--34.4%--health care--19.7%--and the war in Iraq--18.8%.
The survey also found that across bars with different musical settings, patrons most want to "rock" with the Democratic Party.
Overall, when asked "Which party rocks," 34% chose the Democratic Party, 18% said the Republican Party, and 18% said the Independent Party.
When analyzed by the type of music predominately played in bars, Rock bars tended to serve more Democrats--32.6%--than Republicans--19.2%. Democrats also led Republicans in Country bars, 31% to 20.6%, and in R&B bars 51% said the Democratic Party is the party that rocks, with 13.6% choosing the Republicans.