• Folio, Wednesday, June 11, 2008 10:30 AM

At the Magazines Publishers of America's first online video conference this week, publishers mulled over how they can make money from Web videos. Paul Speaker, head of Time Studios, insisted that magazines significantly under-use the emerging video platform. This industry has the most "under-leveraged storytellers on the planet," he said.

Eric Gonon, television producer at BusinessWeek, said his magazine's strategy is to place video next to the highest trafficked stories on its Web site, embedding it into pages "where people are already going."

But getting advertiser interest in the magazines' video content is still elusive. Researchers said marketers spent only $925 million on online video advertising in 2007--a small percentage of the $25.9 billion overall ad spend online.

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