• by Joe Mandese  @mp_joemandese, June 16, 2008

“I would venture to say that it is somebody you have never heard of,” ventured venture capitalist Neil Sequeira, principal of General Catalyst Partners, when asked that question.

“This is so early. Everyone is struggling in the dark to figure out what the right content and model is,” he noted, suggesting that is the great thing about the Internet â€" that anyone who can figure out the next dynamic model for building critical mass with content, and figuring out how to monetize it will be successful in the online video business.

How successful isn't all that clear judging by the success of the No. 1 video aggregator in the market: YouTube.

“We're fascinated by the fact that YouTube has about 70% of the market, and it's only worth about $100 million to them this year,” noted Silicon Alley Insider Senior Editor and OMMA Video panel moderator Michael Learmonth.