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Most Enticing Headline Of The Day

  • Ad Age , Thursday, October 16, 2008 10:33 AM
"Nepali Maoists Organize An SMS Campaign -- It's Global Handwashing Day! " Followed by: "Communists, Cricketers, Animated Stars Turn Out To Get South Asian Kids To Lather Up."

It's a blog entry by Matthew Creamer about Global Headwashing Day, whose sponsors include Unilever and Procter & Gamble.

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