In a bid to promote their medium by spreading good will after a contentious presidential race, the nation's largest out-of-home companies are launching the medium's first digital public
service announcement.
Designed pro bono by marketing agency Taxi for the Outdoor Advertising Association of America, the campaign, "VS/US" is designed to help unify the country.
"This campaign succeeds by influencing the public with a positive message and by illustrating out-of-home's capacity as a national medium," says Paul Lavoie, TAXI chairman.
Among the companies participating in the PSA, which runs through Nov. 12, are Clear Channel, Lamar Advertising and CBS Outdoor.