• The Wall Street Journal, Monday, November 10, 2008 9:30 AM

A boom in outdoor advertising has turned Moscow into one of Europe's largest billboard markets, transforming parts of the city into a Times Square-style patchwork of ads in all shapes and sizes.

But the spreading ad clutter in historic and tourist districts embarrasses many Muscovites and worries the local ad industry. Many industry executives are now backing the city's push to thin thickets of competing signs and remove larger ads from historic areas. Is this a backlash that could spread to other cities?

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