SEANA MULCAHY

Mulcahy is currently a media director at Sapient Interactive, a position to which she brings more than 18 years of experience in advertising, public relations and marketing communications, with a primary focus on the digital space. Prior to Sapient, Mulcahy founded Brand Truth, a digital media and marketing consultancy.

  • Digital Media 2008: From Reality To Realism
    Seems like no matter where you look--from blogs to the trades to ...
  • Don't Mess With The MIT
    Greetings  dear readers. I'm not sure if anyone is out there. Seems ...
  • Girl Power
    Think about consumer decisions for a moment. Who do you think makes ...
  • Obamapalooza
    There is still a problem in the U.S. getting kids to vote. ...
  • School's Out; Shopping's In
    It seems all you read or hear about is high gas prices, ...
  • Toying Around With Virtual Worlds
    Last week was like pea soup here in the suburbs of Boston. ...
  • An Open Letter To Digital Media Buyers
    This may not be the best week to ask for reader responses, ...
  • Who 'Owns' The Eyeball?
    In our world we are laden with industry jargon, much of which ...
  • New Netiquette?
    For years I have been writing about Netiquette. To me the best ...
  • Friends With Benes?
    Okay, get your mind out of the gutter. I'm talkin' virtual gifts ...
  • Can't Stand The Heat?
    Try and call just about any agency on a Friday between Memorial ...
  • The Morphing Of Online Advertising
    I've been in the online ad business since 1993. Believe it or ...
  • Can't Get No Satisfaction?
    It seems ironic to me to be looking at consumer satisfaction here ...
  • The Quest For Community
    One of my many quests is to build communities on behalf of ...
  • Brand Trust Or Brand Bust?
    The word trust most likely conjures the feeling(s) deep down in your ...
  • Industry Reconnect Wanted
    Have we become an industry devoid of any proactive conversation? It always ...
  • Media And The Social Web
    Move over, World Wide Web, and give a warm welcome to the ...
  • Revamping Old Brands
    I had the TV on in the background when I was working ...
  • The Price of Online Fraud
    I must admit, this is always a terrible topic. For those of ...
  • The Buzz About Yahoo Buzz
    'm always super-happy when the buzz is something worthwhile. It's even better ...
  • Got the Twitterbug?
    While at OMMA Hollywood last week, I met a new friend in ...
  • Welcome To The Development Hamper
    If you are reading this, you either work at an ad agency, ...
  • Tradition Is For Wimps
    It seems we are in the age of let's-do-nothing-traditional-anymore. We rarely send ...
  • Bastardized Brand Virtualization
    So you know I write about social media. There's been quite the ...
  • The Brand That Ties Us
    f you've followed me for any length of time you've probably found ...
  • Hulu Baloo?
    Heard of Hulu? If you haven't by now, you should have. That ...
  • Social Faux
    Am I the only one that thinks I've granted permission too much? ...
  • Oddities And Obscurities
    Once again I am disappointed by the Super Bowl ads. (Not to ...
  • The Strike, Again
    A couple of weeks ago I wrote about the writers' strike. Most ...
  • The Dish On Superbowl Ads
    It's that time of year again -- everyone is talking about football. ...