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DMA vs. Tornado: Place Bets Now, Will Give 5:1 Odds
MediaDailyNews, Tig Tillinghast - Wednesday, August 13, 2003
The Alternative Response Media Council, the part of the Direct Marketing Association ...
Clients from Hell: The Tip-Off
Online Media Daily, Tig Tillinghast - Tuesday, August 5, 2003
When Kmart was finished going bankrupt, suing and getting sued by its ...
Brand America's Foreign Possessions Not Engaged
MediaDailyNews, Tig Tillinghast - Wednesday, July 30, 2003
The advertising industry has taken credit in various forms for helping with ...
Yahoo!'s Purchase of Overture Reveals Rot
Online Media Daily, Tig Tillinghast - Tuesday, July 15, 2003
Surely, many will consider Yahoo!'s purchase of Overture a sign of great ...
Advertisers to Agencies: You Stink
MediaDailyNews, Tig Tillinghast - Monday, July 7, 2003
About eight out of ten advertisers polled say that their agencies are ...
TiVo Data Services: Better, Quicker, Cheaper, Doomed
MediaDailyNews, Tig Tillinghast - Monday, June 30, 2003
I wish TiVo well with its new television ratings research service, but ...
Why Media People Are Boring: (It's Not Really Their Fault)
MediaDailyNews, Tig Tillinghast - Monday, June 23, 2003
I stood flabbergasted at the stark difference between my colleagues. On one ...
Microsoft Shows True Color: Yellow
MediaDailyNews, Tig Tillinghast - Monday, June 16, 2003
Microsoft has 80 percent share of the browser market, grown from zero ...
Agencies Getting Jerg'd Around
MediaDailyNews, Tig Tillinghast - Monday, June 9, 2003
I can't say that the Andrew Jergens Co.'s recent account review reaches ...
MediaDailyNews, Tig Tillinghast - Monday, June 2, 2003
The obsequiousness of ad agencies sometimes leads a client to the mistaken ...
Earthlink's New Spam Tech: Strains Out Non-Humans
Online Media Daily, Tig Tillinghast - Tuesday, May 27, 2003
Call me an optimist, but Earthlink's new anti-spam "technology," just might work. ...
Studies Mislead, Details Matter
MediaDailyNews, Tig Tillinghast - Monday, May 19, 2003
I actually feel a little bit better about the poor state of ...
Tobacco Taxes Equals Mob
MediaDailyNews, Tig Tillinghast - Monday, May 12, 2003
I used to be worried that corporate America was allowed too much ...
Media People Moving Out
Online Media Daily, Tig Tillinghast - Monday, May 5, 2003
Where people sit in an ad agency has always told a great ...
The Defining Trait of Tradition
Online Media Daily, Tig Tillinghast - Tuesday, April 29, 2003
The defining trait of traditional media has always been the fact that ...
Online Media Daily, Tig Tillinghast - Monday, April 21, 2003
A decade ago, tobacco companies made the almost-fatal mistake of ignoring a ...
Yahoo! Has a Branding! Problem!
MediaDailyNews, Tig Tillinghast - Tuesday, April 15, 2003
While Yahoo! succeeded in turning lemons into lemonade, taking unsold inventory and ...
Too Many Broadcast Execs
Online Media Daily, Tig Tillinghast - Monday, April 7, 2003
It's enough that they seem to infest the broadcasting industry, but they're ...
Twitchy Viewers During War
Online Media Daily, Tig Tillinghast - Sunday, March 30, 2003
While both viewers and advertisers seem to have come to an uneasy ...
The World A Better Place Without AOL?
Online Media Daily, Tig Tillinghast - Tuesday, March 25, 2003
In a media world that tends to over-consolidate into mega-companies that hinder ...
IBM and Cisco: A Headache for O&M?
Online Media Daily, Tig Tillinghast - Monday, March 10, 2003
Two great tech behemoths have new ad campaigns, both of which are ...
Your Work Will Be Harder for Being Online (But it Builds Character)
Online Media Daily, Tig Tillinghast - Sunday, March 2, 2003
In a fit of lucidity, Jim Meskauskas gave some great reasons as ...
The Singularity Fallacy
Online Spin, Tig Tillinghast - Friday, February 21, 2003
Narrowing down creative executions to the most successful can lead advertisers down ...
Some Quick Notes on Week's News
Online Spin, Tig Tillinghast - Thursday, February 6, 2003
Spam, Gargantuan Banners and the Free Shipping Ad Absurdum. Discuss. ...
AOL Disgraces Internet
Online Spin, Tig Tillinghast - Friday, January 31, 2003
First, the Bush Administration’s SEC poked several large holes in the legislation ...
The Tao of Pop-ups
Online Spin, Tig Tillinghast - Friday, January 24, 2003
The difference between me and Jim Meskauskas isn’t so much that he ...
The Net's Influence Thrives on Havoc of Political Debate
Online Spin, Tig Tillinghast - Friday, January 17, 2003
This week I received three different email messages from people seeking my ...
Google's Example of Innovation Begetting Market Stability
Online Spin, Tig Tillinghast - Friday, January 10, 2003
Yahoo!’s acquisition of Inktomi – the company first made famous by developing ...
Campaign Results Show: Online and Offline, We've Been Too Simplistic
Online Media Daily, Tig Tillinghast - Monday, January 6, 2003
In the sometimes adolescent debate between “traditional” advertisers and those that employ ...
Lott on BET
Online Spin, Tig Tillinghast - Friday, December 20, 2002
Trent Lott - who reportedly stepped down from his post this morning ...
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