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Alison Hill

Member since June 2006 Contact Alison

Alison is an accomplished PR professional with substantial executive experience across the spectrum, from large corporations and ad agencies to small boutique publicity firms. She is the co-owner of CurrentPR, a dynamic marcom agency known for its creative, strategic, customized approach to its clients' varied campaigns. And just like an independent producer handpicks screenwriters, actors, costumers and crew to suit the demands of a specific film project, CurrentPR keeps its permanent staff small and lean, then augments with selected outside experts and specialists who bring unique talents to each client's particular program needs.

Articles by Alison All articles by Alison

  • When The Student Becomes The Teacher in Marketing: Entertainment on 12/04/2014

    One of the joys of teaching a college course is the chance to meet bright students whom you know will go on to successful careers. Such is the case with Vanessa Kromer, vice president of communications for Nederlander Concerts. When I met her 20+ years ago, she was a bright, energetic student in my entertainment PR class at California State University Fullerton. Today, she's a smart and savvy executive more than capable of teaching that same class.

  • Go Pro  in Marketing: Entertainment on 11/10/2014

    How to put an athlete into play for your brand.

  • The Power Of Boo!  in Marketing: Entertainment on 10/16/2014

    Marketing haunted houses and things that go bump in the night.

  • Find Your Niche: Lessons From A Widescreen Film Festival in Marketing: Entertainment on 09/18/2014

    Years ago, I represented something called "The Widescreen Film Festival" at the Carpenter Performing Arts Center in Long Beach, Calif. When the organizers approached me about handling the publicity, my first thought was, "Isn't this a little niche-oriented?" How many people could there possibly be who were eager to see films in 70mm? Could we really get celebrities and industry-ites to come speak on panels? Would the media have any interest in covering it? I was skeptical to say the least. And I was wrong.

  • Statements Of Fact in Marketing: Entertainment on 08/21/2014

    How celebrities can do a good job at delivering bad news.

  • The Comedy Campaign: Marketing Brands With Humor And Hubris in Marketing: Entertainment on 07/17/2014

    You might know Mark Malkoff as the guy who visited and consumed purchases at all the Starbucks shops in Manhattan in less than 24 hours. Or as the guy who lived in an Ikea store for a week (a stunt that won the 2009 PR Week Campaign of the Year). Or perhaps you're familiar with "The Carson Podcast," in which he talks about legendary talk show host Johnny Carson with comics who debuted on the show, frequent Carson guests, and entertainers who were influenced by Carson. Recently he proved that Apple Stores will let their customers do almost anything-by having a pizza delivered to himself and bringing a goat into an Apple Store.

  • Branding That Fits Celebrities To A Tee in Marketing: Entertainment on 06/19/2014

    I've written before about the value of associating your brand with a celebrity. And as everyone knows, one of the most effective tools in the celebrity-seeding toolbox is the t-shirt. When a celebrity wears one, it's literally a walking billboard for your brand. Nobody knows this better, of course, than celebrities themselves. It's also on the top 10 list of requests that I get from clients these days: "Can you get celebrities to wear our t-shirts and then take a selfie?"

  • A Word On Words: Think Before You Write!  in Marketing: Entertainment on 05/16/2014

    At the beginning of my career in PR, I had two bosses whose advice about writing really stuck in my head.

  • Alert The Social Media: A Quick Guide For Newbies (And Socialphobes)  in Marketing: Entertainment on 04/17/2014

    Everybody is talking about it. All the cool people are doing it. There have been hundreds of articles written about it. In fact, you may never want to hear about it again! Yes, of course, I'm speaking of social media.

  • Totaling Up The Value of PR in Marketing: Entertainment on 03/20/2014

    Over the years, I've been asked by numerous entertainment clients to provide "advertising value equivalencies" (AVEs) for my agency's PR results. AVEs are what your editorial coverage would have cost if it were advertising space or time-basically, they're a way to put a rough (very rough) dollar figure on the value of PR, which can sometimes seem intangible to clients used to looking exclusively at the bottom line.

Comments by Alison All comments by Alison

  • The Perfect Storm For Marketers by Mark Bradbury (Engage:Boomers on 04/05/2012)

    Great piece! I was particularly overwhelmed by the list of milestones awaiting me as I've just entered my fifties. Scary yet exciting times ahead of me. I need those great products you described, Mark, to support my journey! Thanks for sharing.

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