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Alison Hill

Member since June 2006 Contact Alison

Alison is an accomplished PR professional with substantial executive experience across the spectrum, from large corporations and ad agencies to small boutique publicity firms. She is the co-owner of CurrentPR, a dynamic marcom agency known for its creative, strategic, customized approach to its clients' varied campaigns. And just like an independent producer handpicks screenwriters, actors, costumers and crew to suit the demands of a specific film project, CurrentPR keeps its permanent staff small and lean, then augments with selected outside experts and specialists who bring unique talents to each client's particular program needs.

Articles by Alison All articles by Alison

  • Falling In Love With V-Day? in Marketing: Entertainment on 02/04/2016

    The holiday everyone loves to hate gets a fresh approach in creative marketing campaigns.

  • When Bad PR Happens To Famous People in Marketing: Entertainment on 12/31/2015

    Test your crisis-PR savvy in these multiple-choice hypotheticals.

  • Lessons Learned: Wisdom From A College PR Class in Marketing: Entertainment on 12/03/2015

    As I mentioned a few months ago in this space, I have been teaching a class in Entertainment PR this semester at California State University, Fullerton. My students have been lucky enough to hear from a number of stellar guest speakers over the past several weeks, including Yvonne Graham from Disney ABC Television Group, John Rozak of the Los Angeles Angels of Anaheim, Brad Jashinsky and Leidy Arevalo of Knott's Berry Farm, Vanessa Kromer from Nederlander Concerts and journalist Ray Richmond. While my guests individually shared valuable information specific to their very different areas of the entertainment PR field, they also-unbeknownst to each other-discussed a number of common themes and offered similar pieces of advice during their talks.

  • Let's Put on a Show!  in Marketing: Entertainment on 11/05/2015

    How to produce a flawless event.

  • Toys Are Them: TTPM And The Holiday Media Showcase in Marketing: Entertainment on 10/01/2015

    It's hard to believe that Christmas is less than 90 days away. For toy marketers, that means the pressure is on to reach as many press as possible about your hot product for the holiday season. You can try calling or emailing them with your pitch-good luck with that. Or you can send the toy unsolicited, but it may just sit there unopened among the dozens of other packages that press start receiving as soon as Labor Day is past.

  • The Art Of The Pitch in Marketing: Entertainment on 09/03/2015

    What five cinematic salesmen can teach PR students about pitching stories.

  • A Real Education: Teaching Students The True Lessons Of PR in Marketing: Entertainment on 08/06/2015

    This month, I will head back to school to teach a course on entertainment PR at California State University, Fullerton (CSUF), a class I've taught off and on for 20 years. I'm looking forward to being back on a college campus; I enjoy the positive energy surrounding a place for higher learning.

  • Con Game: How Can A Marketing Message Get Through The Comic-Con Noise?  in Marketing: Entertainment on 07/02/2015

    I checked in with Elliott Serrano, the founder and "CGO" (Chief Geek Officer) of the Chicago-based blog Geek To Me (geektome.net) and a former writer for the comic-book series "Army of Darkness." Serrano is also a Con veteran who's seen plenty of marketing successes and mistakes in 20+ years of attending comic conventions.

  • The Matte Effect: Creating, Writing, And Placing Your Own Story in Marketing: Entertainment on 06/04/2015

    A colleague of mine and I were recently brainstorming a new-business proposal when she brought up a PR tool I hadn't used since my days at Burson-Marsteller in the 1980s: the matte story. Little did I know, use of the matte story is as popular as it ever was - maybe even more, given today's focus on branded content.

  • Words From The Wise Man: Thank You, Roger Mayer in Marketing: Entertainment on 05/07/2015

    The entertainment world lost another icon when Roger Mayer passed away on March 24. A long-time executive of Turner Broadcasting, Mayer was loved and respected by just about everyone he came into contact with during his double-digit years in the industry. I certainly loved him-he was my mentor and my hero. He literally saved my life! But that's a story for another day.

Comments by Alison All comments by Alison

  • The Perfect Storm For Marketers by Mark Bradbury (Engage:Boomers on 04/05/2012)

    Great piece! I was particularly overwhelmed by the list of milestones awaiting me as I've just entered my fifties. Scary yet exciting times ahead of me. I need those great products you described, Mark, to support my journey! Thanks for sharing.

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