Search by name, company, title, location, etc.

Alison Hill

Member since June 2006 Contact Alison

Alison is an accomplished PR professional with substantial executive experience across the spectrum, from large corporations and ad agencies to small boutique publicity firms. She is the co-owner of CurrentPR, a dynamic marcom agency known for its creative, strategic, customized approach to its clients' varied campaigns. And just like an independent producer handpicks screenwriters, actors, costumers and crew to suit the demands of a specific film project, CurrentPR keeps its permanent staff small and lean, then augments with selected outside experts and specialists who bring unique talents to each client's particular program needs.

Articles by Alison All articles by Alison

  • Learning While Lounging: Six Great Beach Reads About PR And The Media in Marketing: Entertainment on 07/07/2016

    Summer has officially kicked into high gear, which means the search is on for the perfect beach read. Of course, this always presents a problem-how to relax without looking mindless, and how to keep up with your industry without ruining a restful day at the shore? I have the perfect solution: Six books that are great page-turners, while offering real insights into PR, marketing, and the media-even if sometimes by negative example! Leave the how-to manuals and motivational pamphlets for September; right now, we're going to breeze through novels and memoirs (and just happen to pick up a few pointers in the process).

  • If You Build It, They Will Be A-mazed in Marketing: Travel on 06/27/2016

    After a few decades in the marketing and PR business, I thought I had seen every imaginable technique for getting consumer and media attention. But I hadn't considered corn. (Corn-y, yes, but that's not what I'm talking about.) For sheer visual delight and true consumer interaction, you really cannot beat a 40-acre, custom-designed maze created in a giant cornfield. And The MAiZE, based in Spanish Fork, Utah, is the world's largest maze consulting and design company, having helped connect farmers and sponsors to create unique mazes for such brands and organizations asAmerican Idol, the Super Bowl, the Obama presidential campaign, Disney, and even NASA. I recently interviewed Kamille Combs, marketing director for The MAiZE, about this homegrown art form and marketing cash crop.

  • If You Build It, They Will Be A-mazed in Marketing: Entertainment on 06/02/2016

    After a few decades in the marketing and PR business, I thought I had seen every imaginable technique for getting consumer and media attention. But I hadn't considered corn. (Corn-y, yes, but that's not what I'm talking about.) For sheer visual delight and true consumer interaction, you really cannot beat a 40-acre, custom-designed maze created in a giant cornfield. And The MAiZE, based in Spanish Fork, Utah, is the world's largest maze consulting and design company, having helped connect farmers and sponsors to create unique mazes for such brands and organizations as American Idol, the Super Bowl, the Obama presidential campaign, Disney, and even NASA. I recently interviewed Kamille Combs, marketing director for The MAiZE, about this homegrown art form and marketing cash crop.

  • The Tweets Heard Round The World in Marketing: Entertainment on 05/05/2016

    "Everyone has made mistakes. I just make them in public."

  • What's In A Name?  in Marketing: Entertainment on 04/07/2016

    Do celebrity endorsements help presidential candidates?

  • Picture Perfect: Great Photography Is Key To A Great Campaign in Marketing: Entertainment on 03/03/2016

    The Beatles crossing Abbey Road. Celebrities with milk mustaches. The GEICO gecko standing on two legs. Photos may be worth a thousand words, but they can also be worth a million bucks. That's why it's so important to invest in great and creative photography for entertainment PR and marketing campaigns. Here are a few things I've learned over the years (sometimes the hard way).

  • Falling In Love With V-Day? in Marketing: Entertainment on 02/04/2016

    The holiday everyone loves to hate gets a fresh approach in creative marketing campaigns.

  • When Bad PR Happens To Famous People in Marketing: Entertainment on 12/31/2015

    Test your crisis-PR savvy in these multiple-choice hypotheticals.

  • Lessons Learned: Wisdom From A College PR Class in Marketing: Entertainment on 12/03/2015

    As I mentioned a few months ago in this space, I have been teaching a class in Entertainment PR this semester at California State University, Fullerton. My students have been lucky enough to hear from a number of stellar guest speakers over the past several weeks, including Yvonne Graham from Disney ABC Television Group, John Rozak of the Los Angeles Angels of Anaheim, Brad Jashinsky and Leidy Arevalo of Knott's Berry Farm, Vanessa Kromer from Nederlander Concerts and journalist Ray Richmond. While my guests individually shared valuable information specific to their very different areas of the entertainment PR field, they also-unbeknownst to each other-discussed a number of common themes and offered similar pieces of advice during their talks.

  • Let's Put on a Show!  in Marketing: Entertainment on 11/05/2015

    How to produce a flawless event.

Comments by Alison All comments by Alison

  • The Perfect Storm For Marketers by Mark Bradbury (Engage:Boomers on 04/05/2012)

    Great piece! I was particularly overwhelmed by the list of milestones awaiting me as I've just entered my fifties. Scary yet exciting times ahead of me. I need those great products you described, Mark, to support my journey! Thanks for sharing.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.