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Alison Hill

Member since June 2006 Contact Alison

Alison is an accomplished PR professional with substantial executive experience across the spectrum, from large corporations and ad agencies to small boutique publicity firms. She is the co-owner of CurrentPR, a dynamic marcom agency known for its creative, strategic, customized approach to its clients' varied campaigns. And just like an independent producer handpicks screenwriters, actors, costumers and crew to suit the demands of a specific film project, CurrentPR keeps its permanent staff small and lean, then augments with selected outside experts and specialists who bring unique talents to each client's particular program needs.

Articles by Alison All articles by Alison

  • Words From The Wise Man: Thank You, Roger Mayer in Marketing: Entertainment on 05/07/2015

    The entertainment world lost another icon when Roger Mayer passed away on March 24. A long-time executive of Turner Broadcasting, Mayer was loved and respected by just about everyone he came into contact with during his double-digit years in the industry. I certainly loved him-he was my mentor and my hero. He literally saved my life! But that's a story for another day.

  • Helping Hollywood Tell Honest Stories in Marketing: Entertainment on 04/02/2015

    As a person in recovery, I'm an avid fan of shows like "Mom," "Intervention" and "Private Practice." They seem to "get" addiction and recovery, and provide honest, sometimes serious, sometimes humorous portrayals of both. I've often wondered how they get it right. Are their creators and writers in recovery themselves? I don't know - but what I do know is that they use the great resources provided by the Entertainment Industries Council (EIC).

  • Entertaining With Class: Marketing Entertainment Properties In School  in Marketing: Entertainment on 03/05/2015

    As I know from experience, entertainment properties aimed at children can present marketing and PR people with challenges - if kids don't consume media the way adults do, how do you get your message in front of them? One answer is to go where the kids are: school.

  • The Media, The Message: Communicating In Or Out Of A Crisis in Marketing: Entertainment on 02/05/2015

    Hundreds of print, online, and broadcast stories have been filed about the recent Sony Pictures Entertainment (SPE) crisis. Naturally, I had as much interest in the juicy gossip about the leaked e-mails and the (temporary) cancellation of "The Interview" as the next person. But as a PR professional, I looked at this through a more specific lens: What does it teach us about the way entertainment companies and personalities communicate - before, during, and after a crisis?

  • Resolutions - 'That's Entertainment' Edition  in Marketing: Entertainment on 01/02/2015

    New Year's resolutions tend to be super-personal. I mean, obviously. We create them to make ourselves happier-healthier-more productive-less lazy-generally better human beings, so resolutions often focus on eating, exercise, non-procrastinating and other self-improving activities. But I have a job to do here: I write about entertainment marketing, so my resolutions are going to focus on how I - and, hopefully, you, too - can do that job better. And if we're lucky, we can enjoy some entertainment of our own along the way.

  • When The Student Becomes The Teacher in Marketing: Entertainment on 12/04/2014

    One of the joys of teaching a college course is the chance to meet bright students whom you know will go on to successful careers. Such is the case with Vanessa Kromer, vice president of communications for Nederlander Concerts. When I met her 20+ years ago, she was a bright, energetic student in my entertainment PR class at California State University Fullerton. Today, she's a smart and savvy executive more than capable of teaching that same class.

  • Go Pro  in Marketing: Entertainment on 11/10/2014

    How to put an athlete into play for your brand.

  • The Power Of Boo!  in Marketing: Entertainment on 10/16/2014

    Marketing haunted houses and things that go bump in the night.

  • Find Your Niche: Lessons From A Widescreen Film Festival in Marketing: Entertainment on 09/18/2014

    Years ago, I represented something called "The Widescreen Film Festival" at the Carpenter Performing Arts Center in Long Beach, Calif. When the organizers approached me about handling the publicity, my first thought was, "Isn't this a little niche-oriented?" How many people could there possibly be who were eager to see films in 70mm? Could we really get celebrities and industry-ites to come speak on panels? Would the media have any interest in covering it? I was skeptical to say the least. And I was wrong.

  • Statements Of Fact in Marketing: Entertainment on 08/21/2014

    How celebrities can do a good job at delivering bad news.

Comments by Alison All comments by Alison

  • The Perfect Storm For Marketers by Mark Bradbury (Engage:Boomers on 04/05/2012)

    Great piece! I was particularly overwhelmed by the list of milestones awaiting me as I've just entered my fifties. Scary yet exciting times ahead of me. I need those great products you described, Mark, to support my journey! Thanks for sharing.

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