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Alison Hill

Member since June 2006Contact Alison

Alison is an accomplished PR professional with substantial executive experience across the spectrum, from large corporations and ad agencies to small boutique publicity firms. She is the co-owner of CurrentPR, a dynamic marcom agency known for its creative, strategic, customized approach to its clients' varied campaigns. And just like an independent producer handpicks screenwriters, actors, costumers and crew to suit the demands of a specific film project, CurrentPR keeps its permanent staff small and lean, then augments with selected outside experts and specialists who bring unique talents to each client's particular program needs.

Articles by Alison All articles by Alison

  • Look, Ma! I'm On TV! in Marketing: Entertainment on 12/01/2016

    When you're watching television and you see "experts" giving their opinions on everything from Brexit to Brangelina, do you ever wonder, "Who are these people? And what makes them qualified to sit in that chair?" Do you also wonder how you might become one of those TV experts?

  • Hire Power in Marketing: Entertainment on 11/03/2016

    The who, how and why of taking on more PR personnel.

  • Table Talk: How A Panel Discussion Can Build Buzz For Your Brand  in Marketing: Entertainment on 10/06/2016

    Let's face it: No one's heart starts beating faster at the mention of the phrase "panel discussion." Five or six talking heads yammering on from behind a table? What could be a bigger yawn? But if you've ever been to Comic-Con, you've seen the blocks-long queues of fans who line up hours in advance for the chance to witness certain panel discussions-so what gives? What turns a panel from dull to dynamite?

  • The ABC's Of A-Listers in Marketing: Entertainment on 09/01/2016

    I've heard it too many times to count: As I look for celebrities to help promote a brand's campaign, my client tells me, "We want an A-lister." My heart always sinks a little-not because I disagree with the request or because the job is too difficult (although, come on, of course it's difficult!), but because...what does it mean? An A-lister according to whom? By what standard?

  • SWAGalicious in Marketing: Entertainment on 08/04/2016

    How to get the most out of the stuff you give away.

  • Learning While Lounging: Six Great Beach Reads About PR And The Media in Marketing: Entertainment on 07/07/2016

    Summer has officially kicked into high gear, which means the search is on for the perfect beach read. Of course, this always presents a problem-how to relax without looking mindless, and how to keep up with your industry without ruining a restful day at the shore? I have the perfect solution: Six books that are great page-turners, while offering real insights into PR, marketing, and the media-even if sometimes by negative example! Leave the how-to manuals and motivational pamphlets for September; right now, we're going to breeze through novels and memoirs (and just happen to pick up a few pointers in the process).

  • If You Build It, They Will Be A-mazed in Marketing: Travel on 06/27/2016

    After a few decades in the marketing and PR business, I thought I had seen every imaginable technique for getting consumer and media attention. But I hadn't considered corn. (Corn-y, yes, but that's not what I'm talking about.) For sheer visual delight and true consumer interaction, you really cannot beat a 40-acre, custom-designed maze created in a giant cornfield. And The MAiZE, based in Spanish Fork, Utah, is the world's largest maze consulting and design company, having helped connect farmers and sponsors to create unique mazes for such brands and organizations asAmerican Idol, the Super Bowl, the Obama presidential campaign, Disney, and even NASA. I recently interviewed Kamille Combs, marketing director for The MAiZE, about this homegrown art form and marketing cash crop.

  • If You Build It, They Will Be A-mazed in Marketing: Entertainment on 06/02/2016

    After a few decades in the marketing and PR business, I thought I had seen every imaginable technique for getting consumer and media attention. But I hadn't considered corn. (Corn-y, yes, but that's not what I'm talking about.) For sheer visual delight and true consumer interaction, you really cannot beat a 40-acre, custom-designed maze created in a giant cornfield. And The MAiZE, based in Spanish Fork, Utah, is the world's largest maze consulting and design company, having helped connect farmers and sponsors to create unique mazes for such brands and organizations as American Idol, the Super Bowl, the Obama presidential campaign, Disney, and even NASA. I recently interviewed Kamille Combs, marketing director for The MAiZE, about this homegrown art form and marketing cash crop.

  • The Tweets Heard Round The World in Marketing: Entertainment on 05/05/2016

    "Everyone has made mistakes. I just make them in public."

  • What's In A Name?  in Marketing: Entertainment on 04/07/2016

    Do celebrity endorsements help presidential candidates?

Comments by Alison All comments by Alison

  • The Perfect Storm For Marketers by Mark Bradbury (Engage:Boomers on 04/05/2012)

    Great piece! I was particularly overwhelmed by the list of milestones awaiting me as I've just entered my fifties. Scary yet exciting times ahead of me. I need those great products you described, Mark, to support my journey! Thanks for sharing.

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