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Alison Hill

Member since June 2006 Contact Alison

Alison is an accomplished PR professional with substantial executive experience across the spectrum, from large corporations and ad agencies to small boutique publicity firms. She is the co-owner of CurrentPR, a dynamic marcom agency known for its creative, strategic, customized approach to its clients' varied campaigns. And just like an independent producer handpicks screenwriters, actors, costumers and crew to suit the demands of a specific film project, CurrentPR keeps its permanent staff small and lean, then augments with selected outside experts and specialists who bring unique talents to each client's particular program needs.

Articles by Alison All articles by Alison

  • The Art Of The Pitch in Marketing: Entertainment on 09/03/2015

    What five cinematic salesmen can teach PR students about pitching stories.

  • A Real Education: Teaching Students The True Lessons Of PR in Marketing: Entertainment on 08/06/2015

    This month, I will head back to school to teach a course on entertainment PR at California State University, Fullerton (CSUF), a class I've taught off and on for 20 years. I'm looking forward to being back on a college campus; I enjoy the positive energy surrounding a place for higher learning.

  • Con Game: How Can A Marketing Message Get Through The Comic-Con Noise?  in Marketing: Entertainment on 07/02/2015

    I checked in with Elliott Serrano, the founder and "CGO" (Chief Geek Officer) of the Chicago-based blog Geek To Me (geektome.net) and a former writer for the comic-book series "Army of Darkness." Serrano is also a Con veteran who's seen plenty of marketing successes and mistakes in 20+ years of attending comic conventions.

  • The Matte Effect: Creating, Writing, And Placing Your Own Story in Marketing: Entertainment on 06/04/2015

    A colleague of mine and I were recently brainstorming a new-business proposal when she brought up a PR tool I hadn't used since my days at Burson-Marsteller in the 1980s: the matte story. Little did I know, use of the matte story is as popular as it ever was - maybe even more, given today's focus on branded content.

  • Words From The Wise Man: Thank You, Roger Mayer in Marketing: Entertainment on 05/07/2015

    The entertainment world lost another icon when Roger Mayer passed away on March 24. A long-time executive of Turner Broadcasting, Mayer was loved and respected by just about everyone he came into contact with during his double-digit years in the industry. I certainly loved him-he was my mentor and my hero. He literally saved my life! But that's a story for another day.

  • Helping Hollywood Tell Honest Stories in Marketing: Entertainment on 04/02/2015

    As a person in recovery, I'm an avid fan of shows like "Mom," "Intervention" and "Private Practice." They seem to "get" addiction and recovery, and provide honest, sometimes serious, sometimes humorous portrayals of both. I've often wondered how they get it right. Are their creators and writers in recovery themselves? I don't know - but what I do know is that they use the great resources provided by the Entertainment Industries Council (EIC).

  • Entertaining With Class: Marketing Entertainment Properties In School  in Marketing: Entertainment on 03/05/2015

    As I know from experience, entertainment properties aimed at children can present marketing and PR people with challenges - if kids don't consume media the way adults do, how do you get your message in front of them? One answer is to go where the kids are: school.

  • The Media, The Message: Communicating In Or Out Of A Crisis in Marketing: Entertainment on 02/05/2015

    Hundreds of print, online, and broadcast stories have been filed about the recent Sony Pictures Entertainment (SPE) crisis. Naturally, I had as much interest in the juicy gossip about the leaked e-mails and the (temporary) cancellation of "The Interview" as the next person. But as a PR professional, I looked at this through a more specific lens: What does it teach us about the way entertainment companies and personalities communicate - before, during, and after a crisis?

  • Resolutions - 'That's Entertainment' Edition  in Marketing: Entertainment on 01/02/2015

    New Year's resolutions tend to be super-personal. I mean, obviously. We create them to make ourselves happier-healthier-more productive-less lazy-generally better human beings, so resolutions often focus on eating, exercise, non-procrastinating and other self-improving activities. But I have a job to do here: I write about entertainment marketing, so my resolutions are going to focus on how I - and, hopefully, you, too - can do that job better. And if we're lucky, we can enjoy some entertainment of our own along the way.

  • When The Student Becomes The Teacher in Marketing: Entertainment on 12/04/2014

    One of the joys of teaching a college course is the chance to meet bright students whom you know will go on to successful careers. Such is the case with Vanessa Kromer, vice president of communications for Nederlander Concerts. When I met her 20+ years ago, she was a bright, energetic student in my entertainment PR class at California State University Fullerton. Today, she's a smart and savvy executive more than capable of teaching that same class.

Comments by Alison All comments by Alison

  • The Perfect Storm For Marketers by Mark Bradbury (Engage:Boomers on 04/05/2012)

    Great piece! I was particularly overwhelmed by the list of milestones awaiting me as I've just entered my fifties. Scary yet exciting times ahead of me. I need those great products you described, Mark, to support my journey! Thanks for sharing.

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