Bruce Levinson
Member since December 2011Contact Bruce- Vice President, Client Engagement SGK
- New York New York
- 10012 USA
Bruce is Vice President, Client Engagement at SGK, a leading brand development, activation and deployment provider that drives brand performance. Bruce is a passionate architect of brand strategy and is highly experienced in translating consumer insights and client needs. His previous positions include director-level marketing roles at Unilever in the US and UK, and as an advertising account executive. http://www.sgkinc.com
Articles by Bruce All articles by Bruce
- Catering To The New Food Consumer in
Marketing Daily on
07/30/2015
Leading CPGs are taking bold steps with prized brands to ensure they compete effectively in a marketplace that is better informed and increasingly driven by nutritional issues.
- Anything Is Possible: Understanding A Generation Of Emerging Adults in
Marketing Daily on
08/22/2013
For the future of almost any brand, understanding the millennial generation is a priority. For millennials, anything is possible. Brands need to nurture that confidence -- and follow millennials' dreams.
- Branding Is Not A Popularity Contest in
Marketing Daily on
05/25/2012
Social media is revolutionizing the way that brands and consumers interact. Marketers should be investing in new and better ways to listen, share, co-create and otherwise communicate with consumers. But the end goal cannot be to amass Likes as if they are votes of brand equity -- because they are not.
- The Fallacy Of The Low-Involvement Category in
Marketing Daily on
01/11/2012
There are plenty of examples of brands that have found engaging ways to connect with consumers, despite living in categories that don't tend to leap into casual conversation at cocktail parties. Here are three.
Comments by Bruce All comments by Bruce
- Consumer Prices Lose Their Elasticity
by
Thom Forbes
(Marketing Daily - Top of the News on
01/30/2012)
Managing costs is not a “yes or no” question. Brand owners will find they must offer consumers good value for the benefits they seek AND seek margin protection through a range of value-add offerings across the price spectrum, through innovation in less cost-sensitive segments, and via a rigorous promotional strategy. Commodity inflation is a global phenomenon; outsmarting the competition will be more effective than trying to "outrun the bear."
- The Fallacy Of The Low-Involvement Category
by
Bruce Levinson
(Marketing Daily on
01/11/2012)
Thanks for the nice comments, David. And I can see your point about brands versus categories. Either way, it seems we both agree to the potential of brands no matter what category they sit in.
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