- WeatherFX Launches Across Europe
Around the Net in Real-Time, Tyler Loechner - Friday, November 29, 2013
The Drum has reported that WeatherFX, The Weather Channel's "weather-intelligent marketing platform ...
- Programmatic Growing On Mobile
Around the Net in Real-Time, Tyler Loechner - Friday, November 29, 2013
Business Insider has posted an article, which cites a BI Intelligence repor ...
- Rubicon Shakes Up EMEA Team
Real-Time Daily, Tyler Loechner - Friday, November 29, 2013
Rubicon Project today announced the addition of Craig Mytton to its buy-si ...
- Ad Tech Industry 'Frustrating' Wall Street Investors
Around the Net in Real-Time, Tyler Loechner - Wednesday, November 27, 2013
A Seeking Alpha post writes that "the ad tech industry continues ...
- China Pits Programmatic Premium Vs. RTB
Around the Net in Real-Time, Tyler Loechner - Wednesday, November 27, 2013
ClickZ this week posted an article exploring whether or not programmatic premi ...
- Marketers To 'Fall In Love' With Automation In 2014
Around the Net in Real-Time, Tyler Loechner - Wednesday, November 27, 2013
Advertising Age today posted a video showing AOL Networks' CEO Bob Lo ...
- Five RTM Scenarios For A Brand
Around the Net in Real-Time, Tyler Loechner - Wednesday, November 27, 2013
Marketing Land has posted an article naming five use case scenarios ...
- Multiplatform Ad Spend To Increase 91% YoY For Programmatic Buyers
Real-Time Daily, Tyler Loechner - Wednesday, November 27, 2013
Marketers are expected to spend 91% more in Q4 2013 then th ...
- Admeta Names Fredrik Johansson CRO
Real-Time Daily, Tyler Loechner - Wednesday, November 27, 2013
Admeta, a Gothenburg, Sweden-based private ad exchange provider, on Wednesday named Fredr ...
- Canadian RTB Platform Gains Access To FBX Inventory
Real-Time Daily, Tyler Loechner - Wednesday, November 27, 2013
Real-time bidding (RTB) platform provider AcuityAds on Wednesday announced it has beco ...
- Niche Hunting In A Macro Indsutry
RTBlog, Tyler Loechner - Wednesday, November 27, 2013
Earlier this month, RTM Daily reported that Kantar Media had added digit ...
- Gentry: Video's Fragmentation Makes Programmatic 'Appropriate'
Around the Net in Real-Time, Tyler Loechner - Tuesday, November 26, 2013
Beet.TV has posted an interview with Tim Gentry, Guardian News and Media ...
- eMarketer Ups Programmatic Projections Again, Will Reach $9B By 2017 In U.S.
Real-Time Daily, Tyler Loechner - Tuesday, November 26, 2013
Three months after revising its real-time bidding (RTB) projections, eMarketer is ...
- NativeX Names Former Turn Founding Data Scientist As Its VP Of Data Science
Real-Time Daily, Tyler Loechner - Tuesday, November 26, 2013
NativeX, an ad technology provider for mobile games, is expected to th ...
- Breaking: All The RTB Projections
RTBlog, Tyler Loechner - Tuesday, November 26, 2013
The end of another quarter is on the horizon, and with ...
- How RTB Is Changing Mobile Advertising
Around the Net in Real-Time, Tyler Loechner - Monday, November 25, 2013
Business Insider has posted an article explaining why real-time bidding (RTB) ...
- Rubicon Promotes Two, Strengthens France Operations
Real-Time Daily, Tyler Loechner - Monday, November 25, 2013
Rubicon Project has promoted two executives to strengthen its operations in Franc ...
- Integral Attains MRC Accreditation For Viewability Product
Real-Time Daily, Tyler Loechner - Monday, November 25, 2013
Integral Ad Science this morning announced it has received Media Rating Counc ...
- Revisiting The Ultimate DMP Debate With AK's Rob Gatto
RTBlog, Tyler Loechner - Monday, November 25, 2013
In the first RTBlog exploring the ultimate DMP debate, I spoke wi ...
- Turn Seeks New Funding, IPO 'Probable' In 2014
Around the Net in Real-Time, Tyler Loechner - Thursday, November 21, 2013
AdExchanger has reported that Turn, a demand-side platform (DSP) and data manageme ...
- RadiumOne Adds Steve Westly To Board
Real-Time Daily, Tyler Loechner - Friday, November 22, 2013
RadiumOne, an advertising software company that helps to automate the media-buying proces ...
- PlaceIQ Adds Three Execs
Real-Time Daily, Tyler Loechner - Friday, November 22, 2013
PlaceIQ, an audience targeting company that uses location data to find consumer ...
- A Brand's RTB Wish? Real-Time With MRC's Gunzerath On Lifting The Viewability Advisory
RTBlog, Tyler Loechner - Friday, November 22, 2013
Viewability has been the topic of the week here at RTM Dail ...
- Automation: A Holiday Gift For Marketing Teams?
Around the Net in Real-Time, Tyler Loechner - Thursday, November 21, 2013
ClickZ today posted an article calling automation the holiday gift that wi ...
- Brands Forgoing Agencies On Programmatic Buys
Around the Net in Real-Time, Tyler Loechner - Thursday, November 21, 2013
Advertising Age has reported that the majority of CMOs are looking ...
- MRC To Lift Viewability Advisory In 2014, Back Its Use As A Digital Currency
Online Media Daily, Tyler Loechner - Wednesday, November 20, 2013
The Media Rating Council has extended its "Viewable Impression Advisory" beyond 201 ...
- Sociomantic Unveils Travel CRM System
Real-Time Daily, Tyler Loechner - Thursday, November 21, 2013
Sociomantic is putting the final touches on a recent travel data partnersh ...
- New App Uses Social Data To Map 'Sick Zones' In Real-Time
Real-Time Daily, Tyler Loechner - Thursday, November 21, 2013
Baltimore-based Sickweather, a company that tracks illness, has launched a mobile a ...
- Play Ball: Fantasy Sports Segment Jumps In Price
Real-Time Daily, Tyler Loechner - Thursday, November 21, 2013
As the fall marks the start of multiple sport seasons (NFL, NC ...
- DMG Extends Partnership With AppNexus, Adds Mobile
Real-Time Daily, Tyler Loechner - Thursday, November 21, 2013
Global digital advertising network DSNR Media Group (DMG) today announced it h ...