David Dague serves at the Chief Marketing Officer for Gravy, a data analytics, segmentation and targeting enterprise in the mobile location based marketing space. Prior to joining Gravy, David was the vice president of corporate marketing at Neustar, Inc., and prior to that he served as vice president of marketing for TARGUSinfo where he helped lead the company to and through its acquisition by Neustar. Before that, he held various executive marketing roles with companies including American Management Systems and Bell Atlantic. David has also served as an adjunct professor teaching marketing, sales and business administration courses at the undergraduate level.
Articles by David All articles by David
- Mobile Publishers: One Of The Top Mobile-User Activities May Surprise You in
Mobile Marketing Daily on
11/18/2015
For mobile streaming music providers, lifestyle magazine publishers and sports news enterprises that don't publish localized content, accessing and publishing local events and activities presents a huge opportunity for several reasons.
- Marketers: Are You Focused On Attracting App Users? in
Mobile Insider on
04/14/2015
Brands spend billions on Big Data and advanced analytics, gathering customer insights to personalize relationships and cultivate brand loyalty. Yet despite the huge investments made, there is still a knowledge gap in the data-driven insights that brand marketers currently rely on to personalize interactions and anticipate what customers actually want and need. Whether your goal is to extend lifetime value, grow share of wallet, keep loyal customers from defecting, attract a new demographic or "all of the above," the data-driven customer insights you have access to -- or don't -- may make the difference between success and failure.
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