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Cece Forrester

Member since July 2004 Contact Cece

Articles by Cece All articles by Cece

  • A New Balance of Power in Future of Media on 10/01/2012

  • What TiVo People Know: Part III -- A Modest Proposal in MediaDailyNews on 05/13/2005

    The term "ad-skipping" is frequently bandied about in discussions of TiVo's effect on advertising. It is important to understand that the TiVo DVR does not let you skip commercials altogether. What it can do is fast-forward at any of three speeds through both program content and regular embedded commercials. The system, as currently configured, doesn't distinguish between program and commercials.

  • What TiVo People Know: Part II in MediaDailyNews on 05/12/2005

    People who are not familiar with TiVo tend to assume that it is simply another recording device, perhaps an improved type of VCR. But this is a fundamental misunderstanding of the TiVo user's experience. Originally, viewers had only two choices: Make yourself available to watch TV when a program was on, or miss it. Home videotaping was supposed to change all that.

  • What TiVo People Know: Part I in MediaDailyNews on 05/11/2005

    DVR technology has been on the market for several years, yet current estimates put overall penetration in the United States at just 5 to 10 percent. Rapid growth is expected in the next year or two, as word of mouth finally reaches critical mass among consumers, and segments of the TV industry start to figure it out. Some have attributed the initial slow growth of TiVo to a failure to go beyond generalities in marketing the experience. And going by much of what's been said in the advertising trade press about how people use it and what to do about it, it seems there is a similar gap in understanding on the part of reporters, network heads, and agency media executives.

Comments by Cece All comments by Cece

  • Organizational Engagement - It's For The Customer by Emilie Kroner (Marketing Daily on 03/24/2015)

    Thanks for the explanation, Emilie. If you are talking about general insights to give sales floor associates about possible customer interest based on general trends that have been noted in the data, that makes more sense and wouldn't result in over-intrusiveness. Also, if associates could simply be encouraged to ask open-ended questions about what the customer's needs might be today, and place less emphasis on rote phrases that sound like a half-hearted attempt to be your pal (sorry, I'm busy thinking about what I want to buy and didn't come prepared to discuss how I am today) they could stay focused on genuinely helpful suggestions and that might be a win-win. Cece

  • Organizational Engagement - It's For The Customer by Emilie Kroner (Marketing Daily on 03/24/2015)

    How exactly do you see pushing customer data to the front lines and having the associate use it? And especially, how would this happen without getting creepy and overstepping the current stage of the relationship? (Technology might enable us to call someone we've never met by name without their giving it...or tell them we know where they live...but that doesn't make it a positive.) Knowing where the line is is a big part of the judgment associates are expected to use. It would be a mistake to override that with directives that could lead to awkwardness and alienation. It might be better just to let them elicit information in the normal way.

  • The New Senior: One Size Does Not Fit All by Les McCord (Engage:Boomers on 03/13/2015)

    Question for Patricia: What is it about shopping in retail stores that turns you off?

  • This 'Dematerialized Agency' Needs Scotty to Beam It Back to Earth by Richard Whitman (Mediapsssst on 03/04/2015)

    Had to what that exact phrase?

  • Viewability: No One Else Has It, Either by George Simpson (Online Media Daily on 02/12/2015)

    I just learned (by word of mouth) how to turn off Flash, On some sites, the page simply takes too much memory and takes too long to load with all the automatic-play videos and other stuff going on (all at once, so how does anyone imagine everyone sees it all?). Just another variation on saying you're "cutting through the clutter" when you're really only adding to it. So now I see nice restful black squares in their places. The only alternative is for me to stop visiting the site, and that wouldn't help viewing very much either, would it?

  • More Is Not Better Without Effectiveness by Jack Loechner (Research Brief on 02/05/2015)

    Remember advertorials in magazines? That was branded content. Is there anyone who didn't flip right past it? It was usually inferior to the content created by the magazine's editors. You'd look at them and say "huh? Nothing there I don't already know, nothing I care about." The only reason for bothering to do it was that the pricing created more efficiency for the advertiser on paper. In reality, it was better to let the magazine's own content draw in the audience, then run a relevant and interesting, even amusing ad near it and let them read it as an honest selling proposition from your brand that they can react to with simple decision to buy or consider. If they became a fan of your brand over time, so much the better, but you can't force it or assume it as your starting point. Now, we must have all this pretense and manipulation and scrambling of things that might have been better off remaining what they are and identifying themselves honestly. Anything but asking yourselves "Would I myself believe and respond to such a thing? Would I not be annoyed or insulted at this approach?"

  • 'Your a Traytor, You But Ugly Kosheralist Pusstard' Click Here to Learn More! by Bob Garfield (Garfield at Large on 02/02/2015)

    Actually, what annoys me most is the headlines on the Taboola clickbait items. They have all kinds of stupid errors, and the headline capitalization is completely inconsistent.

  • Top 7 Things Nobody Will Miss When The Internet Disappears by Bob Garfield (Garfield at Large on 01/26/2015)

    I want to hear what the excuses are for auto-play audio, so we can all learn to recognize pure evil.

  • I Cried That I Had No Bread Bags For My Shoes -- And Then I Met A Man With No Feet by Barbara Lippert (Mad Blog on 01/22/2015)

    Marla and Jonathan--for logistical reasons, that's the way it always is with responses that follow almost immediately. Not enough time to respond to the particulars. The speechwriters work in advance with the speaker (just as is done with the president's speech) and have to address likely themes and policy contrasts that are already known.

  • I Cried That I Had No Bread Bags For My Shoes -- And Then I Met A Man With No Feet by Barbara Lippert (Mad Blog on 01/22/2015)

    Red meat, check; billionaires, check; minimizing a political trend by attaching it to a base labeled as kooky, check; disdain for flyover people, check; cherry-picking policy anecdotes, check. Oh, no, we're not political or ideological--that's the other side. Why not just frankly compete? (Want to talk about Python's Dennis Moore and the lupins?)

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