Search by name, company, title, location, etc.

Viviane Wanderley

Member since October 2009Contact Viviane

Call her Vivi. She’s a fresh-faced, fast-thinking, tell-it-like-it-is Engagement Manager at MRM//McCann. She adores numbers, networking, and building relationships. And she savors seeing the results of her hard work—so what better field than media strategy, planning & buying? She started in media in college before knowing what it was, and her analytical mind was drawn to it which is the reason she has been working in Media for 14 years. She gets a kick out of putting emerging media, technology, devices, platforms, and ideas to use. She is involved with AAF-UT and sits on the board of directors; she focuses on opening new educational and networking opportunities for our local creative community. She’s a firm believer in learning and teaching new things daily as a way to grow professionally and personally.

Articles by Viviane All articles by Viviane

Comments by Viviane All comments by Viviane

  • The Talk Of The Town: Cross-Channel Attribution by Viviane Wanderley (Marketing Insider: Cross-Channel on 08/10/2015)

    Daniel -I am glad you enjoyed the article.Thanks for the insights you shared. I am going to download that study and will make sure to share it internally.Vivi

  • The Talk Of The Town: Cross-Channel Attribution by Viviane Wanderley (Marketing Insider: Cross-Channel on 08/10/2015)

    Hi Orem, I am glad you enjoyed reading the article.I'd recommend you meeting with a few different partners so you and your team can learn about their capabilities, they can learn about your clients needs and then you can decide what partner(s) to use. Please feel free to reach out to me at viviane.wanderley@mrm-mccann.comThanks, Vivi

  • Up To 40% Of Mobile Ad Clicks May Be Accidents Or Fraud? by Steve Smith (MoBlog on 09/04/2012)

    I agree with Don. We, marketers, must look beyond clicks. We need to look at engagement rate (if the creative unit allows for that), site traffic, and etc. so we can make smarter optimizations and have a more realistic ROI.

  • And The Winner Is.. Cinema Ads: Brain Research Shows They're More Emotionally Engaging Than TV Spots by Joe Mandese (MediaDailyNews on 02/27/2012)

    I am not surprised movie goers are, emotionally, more engaged with the ads as there are less distractions at the theater than at home; we are speaking with more of a receptive audience. What really intrigues me is to learn about NCM exploring apps that will enable consumers to interact with the ads while they are watching it. That's how we will capture consumers attention moving forward, is to ask them to take action and engage with the ad, while the ad is being played.

  • Catch The Brazilian Wave by Marcos Lacerda (Marketing: Sports on 08/30/2011)

    This is a very good article that paints a good picture of Brazil, its upcoming economy, and how much we love sports.It'll be interesting to see how international brands communicate with Brazilians and its worldwide fans that are coming to the big events such as world cup and Olympic games. You touched on a very good point, we are Latinos but we have a very different culture than any other country in Latin America and companies/brands will need to learn how to connect with a prospect costumer by emotion (passion) and humor because we have a very special way to see life and to live (in the end everything will be alright).Don't translate, just understand the culture and let emotions speak for itself.I have to say, I can't to go back home to for the World Cup in 2014!

  • Groupon, Foursquare Team For Revenue, Reach by Gavin O'Malley (Online Media Daily on 07/29/2011)

    It'd be great if foursquare would show all of its partners offers (including the "use now deals") giving the consumer more options and on the other hand, they could make some money where companies with coupons/discounts would pay to appear on top of the list or have two different categories, one for direct business owners and another one for the companies such as Groupon, Living Social, Deal Chicken that offer those last minute deals within a few miles of the consumer location.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.