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Emmy Spahr

Member since November 2015Contact Emmy

Emmy is responsible for Razorfish’s talent training and clients’ digital media strategy in the emerging automated marketplace. Emmy has over ten years of digital experience, and has worked for Publicis Groupe for 5 years. Emmy worked at Mediavest before Razorfish on the Coca-Cola and Cox Communications accounts. Her experience also includes a number of CPG and entertainment clients such as Hasbro Toys and Games, Pfizer OTC and Dannon. She has worked for many of the top advertising holding companies throughout her career and currently contributes to the MediaPost Real Time Daily Programmatic Op-Ed column.

Articles by Emmy All articles by Emmy

  • How To Chase Waterfalls in Real-Time Daily on 03/16/2016

    A buyer's approach to the inventory waterfall can piece together a programmatic campaign using technology to capture more than the right audience at the right time, but also in a variety of places. Moreover, the efficiency gained through automated buying in typical data-driven executions can be a catalyst for media teams to push digital budgets' expansion into a variety of inventory sources or channel trials.

  • Programmatic Measurement Key To Maintaining Campaign Quality in Real-Time Daily on 12/22/2015

    Before the programmatic media boom, a planner's time was spent meeting with sites and publishers and negotiating a plan that delivered the most impressions possible on the most appropriate sites. Ad networks brought efficiency to the campaigns, and the payoff was more scale, capturing audiences on mid- and long-tail sites. But today the risk of buying in all scenarios has been compounded by fraudulent traffic and low-quality and out-of-view inventory. Agencies are the trusted agents of their clients' advertising budgets and responsibility cannot be handed off to a third party without oversight. When navigating the infinite "lumascape" of potential partners, agencies must implement measurement and verification technology.

  • Can Programmatic Solutions Help Solve Agencies' Bandwidth Problem? in Programmatic Insider on 11/20/2015

    For years the balance of workload versus scope of work has plagued digital agency teams. The strain is compounded as agencies invest in new skills to support client business in a marketplace where publishers' inventory and technology are restructuring for self-service. Programmatic services can help alleviate the day-to-day requirements for digital media planners, as well as support a different model for full-time employees and efficient workflows.

  • Can Programmatic Solutions Help Solve Agencies' Bandwidth Problem? in Real-Time Daily on 11/12/2015

    For years the balance of workload versus scope of work has plagued digital agency teams. The strain is compounded as agencies invest in new skills to support client business in a marketplace where publishers' inventory and technology are restructuring for self-service. Programmatic services can help alleviate the day-to-day requirements for digital media planners, as well as support a different model for full-time employees and efficient workflows.

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