• Redefining Senior Living For Boomers Through The NameStorm Project
    Although most Boomers will be retired five years from now, many seem reluctant to consider retirement communities in their plans. Only one in five Boomers wants to relocate to senior-related housing or an active-adult community, according to a survey by the Demand Institute Housing & Community.
  • More Of 'The Problem Isn't The Things We Don't Know, It's What We Know That Ain't So'
    Awhile back I wrote an article headlined, "The Problem Isn't The Things We Know, It's What We Know That Ain't So," quoting Mark Twain. His comment is simply a reflection of a common sense reality. Today, traditional marketing and selling continues to draw on many beliefs "we 'know' that ain't so."
  • Are You Ready To Be Dumped?
    When marketers are asked how they keep Boomers engaged, those who don't ignore them usually admit they take them for granted. If you are one of these marketers, you should get ready to be dumped.
  • Do You Have A Story To Tell? Baby Boomers Want To Hear It
    A huge cognitive gap exists between a 30-year-old copywriter and a 65-year-old consumer. The result is that very little advertising aimed at Baby Boomers reflects the way they think because, typically, the young copywriter sees the world through the lens of an under-40 year old.
  • Expressing Herself: What Marketers Can Learn When Madonna Tackles Ageism
    Always one to express herself, Madonna has her own thoughts on the issue, recently saying, "It's a form of discrimination that still has not been dealt with and it should be. I think it should be as verboten as making racist remarks or making homophobic remarks, judging somebody by their age. It's sexist and it's ageist and it's bullshit."
  • Connecting With Boomers: Five Lessons We Can Learn From Rock Stars
    Do you ever wonder what makes rock stars so popular? Is it purely their vocal talent or mesmerizing guitar work? Is it their well-choreographed stage moves in coordination with a dazzling light show? Or do they have other qualities that appeal to the crowds who spend hard-earned discretionary income to sit in uncomfortable seats for three hours?
  • The New Senior: One Size Does Not Fit All
    This year marks an exciting generational milestone - the youngest of the Baby Boomers turns 50 years of age. But they aren't necessarily celebrating. In fact, most don't even consider themselves to be "senior citizens," a term their grandparents used back in "the good ol' days" when turning 50 meant the beginning of the sunset years.
  • The New Senior: One Size Does Not Fit All
    This year marks an exciting generational milestone - the youngest of the Baby Boomers turns 50 years of age. But they aren't necessarily celebrating. In fact, most don't even consider themselves to be "senior citizens," a term their grandparents used back in "the good ol' days" when turning 50 meant the beginning of the sunset years.
  • Boomer Brain Fitness: A Fast-Growing Opportunity
    The idea that brain health and cognitive performance can improve with age is a trending topic and gaining steam among Boomers. Recent research shows that the brain maintains the ability to regenerate cells and wire new pathways as we age. This is relevant because today's Boomers want to work longer, tackle second careers, stay in their homes and remain independent. Losing cognitive ability will prevent anyone from enjoying his or her second act.
  • Ever Wonder Why Baby Boomers Don't Respond To Your Advertising?
    As people age, they typically move into the higher levels of personality development and become increasingly resistant to advertising. Having seen and listened to tens of thousands of ads over their lifetimes, it isn't likely that you are going to come up with an ad that a Baby Boomer views as startlingly original. We've learned doing the familiar in an unusual way, provided of course that the customer is qualified for and has a generic interest in the product for which the ad is being done, will increase the effectiveness of your ads.
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