• 5 Ways All Brands Can Impact The Growing Boomer Caregiver Market
    It is estimated that over 40 million Americans currently provide care for an aging parent, spouse, aunt, uncle, friend or other loved one so that they can live independently at home. A majority of these caregivers are Boomers, and they devote, on average, 20 hours per week to providing unpaid care. Caregivers tend to be women, three-quarters of whom also have a job. The considerable time they commit to a loved one's care means less time to spend on personal priorities and care, and this sacrifice often takes a considerable financial, physical and emotional toll.
  • Boomers Are Not a Generation New To Technology
    Boomers adopt tablets, wearable devices and other technologies just as energetically as younger users, according to participants at last year's Booming Tech forum, which focused on the use of technology in that generation.
  • Why Marketers Need To Convince Boomers Of The Realities Of Aging
    Only one-third of Baby Boomers think that they will need long-term care. And two-thirds of them will actually need it. Since 76.4 million Boomers are heading into retirement, that's a disturbing statistic.
  • What Rock Stars Can Teach About Connecting With Boomers
    Do you ever wonder what makes rock stars so popular? Is it purely their vocal talent or mesmerizing guitar work? Is it their well-choreographed stage moves in coordination with a dazzling light show? Or do they have other qualities that appeal to the crowds who spend hard-earned discretionary income to sit in uncomfortable seats for three hours?
  • Boomers And Smartphones: The Freedom To Be Connected
    There have been few products or technical advances that have had as far reaching an impact as the smartphone. The modern era started with Blackberry and Treo, which soon gave way to the iPhone and various Android and Windows models. The Pew Research Center just completed a comprehensive study of how Americans use their smartphones and the results shed light on how Boomers (50-64) are using these devices. Overall, 64% of American adults own a smartphone, up from just 35% in 2011, and 2014 was the first year that the majority of access to the Internet was via mobile platforms.
  • Boomers Vs. Millennials: Getting Everyone On The Same Page
    We Boomers, the population cohort born between 1946 and 1964, are in our prime in 2015. We're now populating many C-level and upper management roles in U.S. businesses. We're an ambitious, hard-working, competitive group and, after many years of climbing the corporate ladder, it's good to be in charge.
  • Redefining Senior Living For Boomers Through The NameStorm Project
    Although most Boomers will be retired five years from now, many seem reluctant to consider retirement communities in their plans. Only one in five Boomers wants to relocate to senior-related housing or an active-adult community, according to a survey by the Demand Institute Housing & Community.
  • More Of 'The Problem Isn't The Things We Don't Know, It's What We Know That Ain't So'
    Awhile back I wrote an article headlined, "The Problem Isn't The Things We Know, It's What We Know That Ain't So," quoting Mark Twain. His comment is simply a reflection of a common sense reality. Today, traditional marketing and selling continues to draw on many beliefs "we 'know' that ain't so."
  • Are You Ready To Be Dumped?
    When marketers are asked how they keep Boomers engaged, those who don't ignore them usually admit they take them for granted. If you are one of these marketers, you should get ready to be dumped.
  • Do You Have A Story To Tell? Baby Boomers Want To Hear It
    A huge cognitive gap exists between a 30-year-old copywriter and a 65-year-old consumer. The result is that very little advertising aimed at Baby Boomers reflects the way they think because, typically, the young copywriter sees the world through the lens of an under-40 year old.
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