• Keys To Winning Their Travel Business
    Boomers spend over $78 billion on vacation travel annually-$29 billion more than Gen X, and $23 billion more than Millennials. It's not surprising they rank travel as their No. 1 leisure activity and are the real trailblazers when it comes to vacation travel.
  • The Beginnings Of Ageless Marketing
    For almost a quarter of a century, we've advocated the wisdom of David B. Wolfe, author of "Serving the Ageless Market," "Ageless Marketing," "Firms of Endearment" and "Brave New Worldview." We practice his teachings (known as Developmental Relationship Marketing or Ageless Marketing) to help clients secure and keep customers more than 50 years of age (Baby Boomer and older customers). The foundation of much of our success, and the success of our clients, clearly is a result of David's lessons and is worth sharing. This is the first of several annotated articles reflecting David's thinking that will be published periodically.
  • Solve Your Retirement Community's Immediate Occupancy Needs
    Statistics show that the time from a prospective resident's initial inquiry to move-in is 18 months to three years. But, suppose you can't wait that long-you need those empty units filled yesterday. What can you do to speed up the sales cycle and solve your most pressing occupancy issues? The secret is right in your database.
  • Who's Fueling Entrepreneurism In The Age Of Aging?
    Increasingly, it's Women 50+...and marketers should take note.
  • In The Age Of Digital Fatigue, Reach Out Face To Face
    Boomers are the largest generation of consumers in the history of mankind. They expect to take it all and have done a pretty fine job of having it all. As the first generation to grow up in "a better world" post-World War II, they are projected to control more than 70% of the U.S. disposable wealth over the next several years. Which makes it especially crucial to understand-and tap into-judging what it is they want from brands.
  • The 7 Modules Of 'Mindware'
    Companies are attempting to provide their marketing and sales associates deeper insight into the mind and behavior of Baby Boomer customers. But, they are fast learning that the same as we need software to operate our computers, we need "Mindware" to more effectively carry out marketing and sales operations. A key objective of Mindware (insights into building empathetic relationships with aging customers) is to give you tools to think your way through marketing and selling challenges rather than trying to make one solution fit many challenges.
  • Spring Cleaning
    Two scary words for many Boomers. Possibly a marketing opportunity for you.
  • Is It Really An Empty Nest If There's A Pet In It?
    While the Great Recession continues to affect almost all consumer categories, one category remains exempt: pets. Annual consumer spending on pets has grown every year since it was first measured in 1996. In 2013, the total number stood at almost $56 billion, and industry experts expect it to approach $60 billion in 2014.
  • The Do's And Don'ts Of Connecting
    If you are interested in securing a competitive edge for your product in Baby Boomer markets, you will be more successful if you take the time to understand the changing values and motivators of this generation.
  • How Gen X Will Help Baby Boomers Challenge Ageism
    When the final chapter on Baby Boomers is written, what will emerge as one of the most important and lasting accomplishments is their impact on ageism, particularly in the marketing arena. Size, wealth and a well-established tendency to create better lives as they age have enabled Baby Boomers to redefine life after 50 as a stage in which possibilities expand rather than retract. In doing so, Baby Boomers are the first generation to make it attractive, acceptable and profitable for brands to target people over 50. Increasingly, we are seeing mainstream marketers doing so; new opportunities continue to arise.
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