• As Boomers Age, Will A Robot Walk The Dog?
    As thousands of Boomers reach an age where they need extra help to stay independent, the demand for caregivers will continue to climb. According to the Bureau of Labor, the job growth for home health aides will be 38% from 2014 to 2024 (the average job growth is just 7%). To address this growing need, tech companies are working to design home-assisted robots that can take over some care responsibilities. But what do Boomers really want in their personal home robot?
  • A Valentine To The Agency Business
    I need to talk to you about your affair. It's turned into an obsession, really, and, frankly, you are starting to look foolish. On top of that, you completely misread the signals and you're bound in a relationship that makes no sense. Can I help you find a way out of this before it's too late?
  • A Tribute To David Bowie: A Leading-edge Boomer
    David Bowie has been a hero of mine for four decades. He was one of the early architects of the Boomer generation's personality, and while we were on opposite ends of the generation's spectrum -- he was born in 1947, the second year of the generation and I was born in 1963, the second-to-last -- he represented several stereotypical Boomer ideals that guided the lives of millions of Boomers, including my own.
  • How To Sell Fitness? It's All About Energy!
    As January spills into February, New Year's resolutions may be also be falling away, but people still want to be fit, and marketers across categories, from gyms to food to clothing, still need to sell fitness. How should they talk about it when resolutions may already be more about 2017 than 2016?
  • Look Who's Turning 50: From The Super Bowl To Cindy Crawford
    Did you notice that this year you don't have to dig into your elementary school knowledge of Roman numerals to figure out which Super Bowl it is? Instead of Super Bowl L, which would admittedly look weird, it's "Super Bowl 50." That's right, the Super Bowl is coming out about its age big time.
  • To Connect With Baby Boomers, Shift Your Marketing Paradigms
    A paradigm is not a way of doing things; it is a way of thinking about things. A new marketing paradigm cannot be understood according to the rules of the paradigm it replaces. Says brain researcher Bernard Baars in "In the Theater of the Brain," "Our inability to report intentions and expectations simply reflect the fact that they are not qualitatively conscious. A more dramatic discovery is that motivations do not originate in the conscious mind. This discovery seriously undermines traditional ideas about how to learn about customers' motivations. It is a discovery that is bound to reshape both research ...
  • Boomers And Living Longer - Better
    With the first of them turning 70, Baby Boomers are about to do something undesirable yet inevitable - they're going to start getting old. And with the expectation that Boomers will live longer than any previous generation of Americans, old age may last for a very long time. The question is, will these years be filled with vitality and good health, or will Baby Boomers just live longer with frailty, pain and chronic disease? As with everything else, Boomers will most likely age in a new and different way.
  • Podcasts Speak To Boomers
    Boomers appreciate intimacy, and, like the best of broadcast radio, today's podcasts are audio experiences in which the listener has a one on one relationship with the host that offers true lean-in immersion.
  • Want To Reach Boomers? Try The Local Newspaper
    One of the most important lessons I teach MBA students is to look at audience data and hard evidence when making marketing decisions. It's a danger to let your personal bias cloud a strategic decision. I was reminded of that advice last week when the Boston Globe's decision to change delivery companies caused a torrent of subscriber anger. In an effort to save money and supposedly improve service, they switched to a new and untested company to deliver roughly 115,000 daily newspapers. It was a poorly handled fiasco, both from an operational standpoint and the PR efforts to sooth upset ...
  • Are You Willing To Swim In The Deep End To Connect With Baby Boomers?
    In a post written by Lori Bitter on Dec. 21, 2015, headlined "The Psychology of Marketing to Grandparents," she discusses the value of understanding four of Abraham Maslow's attributes and how they relate to connecting with grandparents. This is a follow-up to my comments applauding Lori's insights.
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