• The Numbers That Make Boomers Number One For Many Marketers
    They're not The Silent Generation; they're not The Greatest Generation; they are the generation that's got the money.
  • After Fashion Week Comes the Question: Who Will be the Next Fashion Victim?
    Fashion Week rocked last week, once again setting New York abuzz as the setting for the celebration of chic that sets the standard for global style. This elegant event and all of its pageantry takes place not far from Madison Avenue, the epicenter of image and home to the creative minds that translate haute couture into everyday style for the masses.
  • The New Way To Connect With Boomers: Inbound Marketing
    Twenty years ago, brands treated consumers like a captive audience. A dinner interrupted by cold calls, morning radio playing more ads than music, and piles of unsolicited mail finding its way into the mailbox are pretty familiar memories for Boomers. Back then, the rules of marketing were that there were no rules; advertisers have put profit before people since the Madison Avenue days. Until recently, when brands realized that if they wanted to stick around, they'd need to ditch the old playbook.
  • Why Mobile First Should Be The Mantra For Web Design
    During the early days of the Internet, it was assumed that older people would be slow in adopting to new technology and media, and were not likely to engage with your brand online. However, that prediction hasn't panned out as today's Boomers have turned that myth upside down.
  • The Biggest Mistakes Sales People Can Make
    To begin, they sell products and not experiences. Products should be positioned as gateways to experiences. Although all of us have basic values and motivators that drive us, we manifest them differently as we move through the spring, summer, fall and winter of life. Our need for identity, relationships, centering, gaining knowledge and growth, rejuvenation and recreation are always with us, but as we grow older, we focus more on having meaningful experiences, rather than gaining material goods.
  • Geo-conquesting: Reaching Boomers The Hyper-Local Way
    Location location location. While the saying might have once been a real estate agent's mantra, it's also becoming the golden rule for launching targeted radio campaigns. That's because it's no longer enough to reach the right type of potential customer, it's about reaching them at the right place and at precisely the right time.
  • More Are Not Only Living Green, But Eating Green
    Many Boomers and seniors grew up being told, "No dessert until you've finished your vegetables." That parental pronouncement led to spinach hidden in napkins, broccoli smuggled to the dog, and, for some, a lifelong aversion to anything green.
  • If The Boomerang Kid Never Leaves, Is The Parent Ever An Empty Nester?
    A recent "New York Times" story clarified the brave new age of young adulthood: It looks a lot like childhood.
  • Everyone Benefits When Marketers Target Grandparents
    My grandmother meant the world to me. She took me in for a while after my parents separated, and gave me an allowance that we kept under wraps. She provided guidance when I needed it, and shared family secrets my parents either weren't privy to or were unwilling to divulge. She was the anchor to my first 27 years of life, and nearly a quarter of a century after her passing, I still feel the depth of the bond we shared and the indelible imprint she left on me.
  • The Beginnings Of Ageless Marketing II
    For almost a quarter of a century we've advocated the wisdom of David B. Wolfe author of Serving the Ageless Market, Ageless Marketing, Firms of Endearment and Brave New Worldview. In June, I published the first of a series of articles reflecting David's thinking. This is the second article.
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