• How Gen X Will Help Baby Boomers Challenge Ageism
    When the final chapter on Baby Boomers is written, what will emerge as one of the most important and lasting accomplishments is their impact on ageism, particularly in the marketing arena. Size, wealth and a well-established tendency to create better lives as they age have enabled Baby Boomers to redefine life after 50 as a stage in which possibilities expand rather than retract. In doing so, Baby Boomers are the first generation to make it attractive, acceptable and profitable for brands to target people over 50. Increasingly, we are seeing mainstream marketers doing so; new opportunities continue to arise.
  • Gen X Picks Up Where Boomers Left Off
    2014 is a big milestone in American demographic history: The last of the Boomers will turn 50. I'm proud to join Michelle Obama, Rob Lowe, Laura Linney, Sandra Bullock and Johnny Depp as we hit AARP eligibility. I'm not putting myself in the celebrity category, although most of us 1964'ers do share a youthful appearance and attitude. (Speaking of AARP, when the application came a few weeks ago, I laughed and tossed it into the recycling bin. I get the part about the discounts, but it feels like it's for old people, and that's just not us. We're a group ...
  • Are Retirement Community Websites Reaching the Right Customers?
    Studies show that today's mature market consumers are conducting more extensive online research prior to making a move to a retirement community. Contributing to this phenomenon is the growth of the Web, the proliferation of personal computing technology, the sharp rise in older demographics using the Internet and the intensified online marketing efforts of the communities themselves.
  • Workers Want To Update Their Technological Skills
    If marketers and advertisers of technology products are really serious about capturing the Baby Boomer's wallet, they need to stop thinking we all look and act alike.
  • 10 Insights for Connecting With This Generation
    In 2014, people born during the Baby Boom years will be ages 50 to 68. Connecting with someone in their 60s is different than connecting with those in their 30s. They're in a different life stage with different experiences, wants and needs. Marketers continually look for ways to group targeted customers to connect efficiently with them. Here are some general marketing insights to help you to understand better how to connect to the Baby Boomer generation.
  • Five Things Boomers Look For In A Retirement Community
    The length of time people spend on a retirement community waiting list can range from as little as six months to nearly a decade. Many retirees just don't feel ready to take this step, and moving them along in the sales process isn't easy or simple. Here are five community must-haves that might help turn wait-listers into residents.
  • 'I've Become My Father'
    The Boomer generation has always considered themselves pretty special. But the truth is, they have more in common with the older demographic - the Matures - than they'd like to believe. At least, some of them do.
  • CES Does Market To Boomers - It Just Didn't Know It
    Last month's International CES said its message was "innovation." But this year really offered no earth-shattering breakthroughs in product or technology.
  • Let's Talk About Sex ... And Romance!
    As Valentine's Day approaches, love is in the air. But, will marketers make a love connection with today's largest and wealthiest demographic - the 50+ age group?
  • The Problem Isn't The Things We Don't Know, It's The Things We Know That Ain't So
    Almost everything we know about marketing and selling was learned when consumers under 40 pretty much shaped cultural values and ruled the marketplace. Now the Baby Boomers (50 years of age and older) continue to be a huge influence on shaping cultural values and the rules of marketing and selling simply because of their numerical superiority. So, much of what you know about marketing and selling is wrong if you are still working with assumptions about consumer behavior that developed when markets were much younger.
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