• The 7 Modules Of 'Mindware'
    Companies are attempting to provide their marketing and sales associates deeper insight into the mind and behavior of Baby Boomer customers. But, they are fast learning that the same as we need software to operate our computers, we need "Mindware" to more effectively carry out marketing and sales operations. A key objective of Mindware (insights into building empathetic relationships with aging customers) is to give you tools to think your way through marketing and selling challenges rather than trying to make one solution fit many challenges.
  • Spring Cleaning
    Two scary words for many Boomers. Possibly a marketing opportunity for you.
  • Is It Really An Empty Nest If There's A Pet In It?
    While the Great Recession continues to affect almost all consumer categories, one category remains exempt: pets. Annual consumer spending on pets has grown every year since it was first measured in 1996. In 2013, the total number stood at almost $56 billion, and industry experts expect it to approach $60 billion in 2014.
  • The Do's And Don'ts Of Connecting
    If you are interested in securing a competitive edge for your product in Baby Boomer markets, you will be more successful if you take the time to understand the changing values and motivators of this generation.
  • How Gen X Will Help Baby Boomers Challenge Ageism
    When the final chapter on Baby Boomers is written, what will emerge as one of the most important and lasting accomplishments is their impact on ageism, particularly in the marketing arena. Size, wealth and a well-established tendency to create better lives as they age have enabled Baby Boomers to redefine life after 50 as a stage in which possibilities expand rather than retract. In doing so, Baby Boomers are the first generation to make it attractive, acceptable and profitable for brands to target people over 50. Increasingly, we are seeing mainstream marketers doing so; new opportunities continue to arise.
  • Gen X Picks Up Where Boomers Left Off
    2014 is a big milestone in American demographic history: The last of the Boomers will turn 50. I'm proud to join Michelle Obama, Rob Lowe, Laura Linney, Sandra Bullock and Johnny Depp as we hit AARP eligibility. I'm not putting myself in the celebrity category, although most of us 1964'ers do share a youthful appearance and attitude. (Speaking of AARP, when the application came a few weeks ago, I laughed and tossed it into the recycling bin. I get the part about the discounts, but it feels like it's for old people, and that's just not us. We're a group ...
  • Are Retirement Community Websites Reaching the Right Customers?
    Studies show that today's mature market consumers are conducting more extensive online research prior to making a move to a retirement community. Contributing to this phenomenon is the growth of the Web, the proliferation of personal computing technology, the sharp rise in older demographics using the Internet and the intensified online marketing efforts of the communities themselves.
  • Workers Want To Update Their Technological Skills
    If marketers and advertisers of technology products are really serious about capturing the Baby Boomer's wallet, they need to stop thinking we all look and act alike.
  • 10 Insights for Connecting With This Generation
    In 2014, people born during the Baby Boom years will be ages 50 to 68. Connecting with someone in their 60s is different than connecting with those in their 30s. They're in a different life stage with different experiences, wants and needs. Marketers continually look for ways to group targeted customers to connect efficiently with them. Here are some general marketing insights to help you to understand better how to connect to the Baby Boomer generation.
  • Five Things Boomers Look For In A Retirement Community
    The length of time people spend on a retirement community waiting list can range from as little as six months to nearly a decade. Many retirees just don't feel ready to take this step, and moving them along in the sales process isn't easy or simple. Here are five community must-haves that might help turn wait-listers into residents.
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