• Deck The Malls With Boomer Shoppers
    How can marketers reach more Boomer shoppers this season? For answers, let's turn to the blizzard of holiday shopping surveys out there.
  • Catching Up In The Connected Home
    Not quite a household term, yet, the Internet of Things among the consumer electronics industry continues to elicit breathless economic predictions and promises of life-altering technologies. Estimates put IoT at 50 billion connected devices to the tune of over $7 trillion in revenue by 2020. Phones and cars already talk back, wristwatches monitor and record our activity, and the recently released Amazon Echo speaker is bringing the helpful home robot one step closer to reality.
  • Boomer Dissatisfaction?
    We've now had a week to review the mid-term elections and study exit polling and the results. The size and scope of the Republican victory was impressive. From state legislatures and governorships to Congress, the victory was wide spread and found in some surprising places like Illinois, Maryland and here in deep blue Massachusetts. A closer look at the exit polling shows, as expected, midterm elections bring out an older electorate compared to the Presidential years.
  • The Beginnings Of Ageless Marketing III
    For almost a quarter of a century we've advocated the wisdom of David B. Wolfe author of "Serving the Ageless Market, Ageless Marketing, Firms of Endearment and Brave New Worldview." In June, I published the first of a series of articles reflecting David's thinking and on Aug. 4, the second. This is the third and last article.
  • When Boomers Retire, Some Marketers Win, And Others Lose
    What's the biggest life change for Boomers? For many, it isn't turning 65. It's retiring-at whatever age that happens.
  • Catering To Aging Boomers: The Future Is Bright
    Want the key to successfully marketing health care products to aging Boomers? Here's a hint: don't focus on aging.
  • Do You Read Restaurant Menus In The Bathroom?
    The great thing about asking consumers questions is that you always learn something you couldn't have imagined. Who knew, for example, that some people are so unwilling to be seen wearing reading glasses that they carry restaurant menus into the bathroom to read them under bright light in private?
  • Leveraging Music's Vital Role In Boomers' Lives
    "I still want to make music. I don't want to twerk, but I want to be relevant," joked Boomer Annie Lennox during a recent interview about her upcoming album. She needn't worry. Lennox, and marketers in general, stand to gain a lot by serving a 50+ market that increasingly makes music an important part of their lives.
  • The Power Of Women
    As women work later into life and control more financial assets more than half of women say they are upgrading the quality of products and services in their lives. In a study on Boomer women purchasing habits, one 55-year-old woman commented, "Advertisers don't seem to understand that most of the wealth in this country is in the hands of boomers and older people". As they upgrade quality, on average, women over the age of 50 spend more than women between the ages of 20 and 49.
  • Facebook And Boomers: Connection, Wisdom & Meaningful Experiences
    There are many compelling business reasons for an organization to leverage Facebook to engage with consumers, most center on the benefit of establishing a direct line of contact with your customers for providing information and receiving real-time, first-hand feedback. The larger your Facebook following, the more opportunity, but if you aren't attracting and engaging your desired target demographic, the long-term rewards and impact on customer relations will fall flat.
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