I think there is something fundamentally different about online Hispanics, their attitude towards the Internet, and the companies that market to them online.» 0 Comments
while it's clear that consumers are neither one dimensional nor language-centric, for those businesses that are serious about reaching the entire spectrum of the U.S. Hispanic community, then, connecting to the Spanish-preferred and Spanish-reliant audience through a cost-effective Spanish SEO campaign can be an integral part of the overall Hispanic search engine marketing strategy.» 0 Comments
Marketing communications inherently seek to educate and to persuade. There's no reason why marketers should experience any drop-off in either as they migrate their copy from English to Spanish -- so long as they don't lose their grasp of nuance or their respect for what can be crucial linguistic and cultural differences.» 0 Comments
Obviously, Beringer sees its pilot campaign, which will continue through the end of this year, as an opportunity to create and enhance brand preference and loyalty in a very promising growth market (7.3 million Latinos 21 and older consume wine, and 20% report drinking one or more glasses of wine in the past 30 days, for an average of five glasses per month).» 0 Comments
Like any marketing campaign, succeeding on Twitter requires a well-thought-out strategy and a continuous, two-way dialogue that provides value to a given target audience. It also doesn't hurt to have a television network that reaches millions of households.» 0 Comments
All of these quantitative data are sound and the conclusion is pretty straightforward: Hispanics use social media as much or more than their general market counterparts. That's great and all, but it doesn't really help a marketer figure out how to use social media to market to Hispanics.» 0 Comments
Que Rica Vida, General Mills' Spanish-language website, aims to serve its audience as a trusted friend and resource by providing culturally relevant content that can help moms adjust to their new lives.» 0 Comments
To some, mobile is unpredictable, new. There's still an element of hesitation for many brands -- a hesitation that we in the mobile marketing space don't understand. But if anything, mobile is more targeted, personal and ROI-driven than other media where most multicultural dollars are being spent, like TV and radio.» 0 Comments
Although the report from Pew signals a serious social issue, I leveraged the data to develop a Hispanic online segmentation model based on country of origin and as a result identified a fascinating opportunity.» 0 Comments
As technology advances, and Hispanics continue to show a propensity towards early adoption of digital technology and devices, mobile commerce and kiosks might represent interesting new "channels" to sell to Hispanics electronically.» 0 Comments
