If your business provides products or services targeted to the U.S. Hispanic market, you will want to follow some basic tips that will help you to reach your business goals and increase your profits at the same time.

One thing is evident. Information is the largest, most precious resource available to present-day human society. Thanks to it, we can now pinpoint exactly what the interests, preferences and lifestyles of any group are. And these groups may be ethnic, racial, cultural, age-defined-gender-determined-politically-affiliated... My head hurts just thinking about the degree of classification that is now possible: "The Garden of Eden of Efficient Targeting."

It's time for the most anticipated time of year, as the Berky Awards have arrived. Here's how the Berky Awards work: each year (alright, just this one so far), millions of people vote on their favorite social media services and technologies. None of those people tell me their votes, though, so I have to come up with the winners myself. The winners are treated to a printout of this column at their own expense, and a free beer at 360i's bar whenever they're in Tribeca. Without further ado, here are the Berky Awards for Social Media Excellence in 2011. Please …

It may be too early to foresee the long-term effects that the Occupy Wall Street movement will have on the country as a whole, and the effects it will have on the way consumers see corporations and brands. But it doesn't take much to see the undercurrents of change reshaping the current paradigm. While the Occupy movement has been spearheaded by young, white Millennials, to assume that it is comprised solely of that group would be incorrect. The proverbial 99% of the population is far more diverse than that, and encompasses large swathes of Hispanics who have been hit particularly …

Here's a question for online marketers: What percent of U.S. online advertising spending do you think is targeted to Hispanics?

Considering Hispanics are one of the fastest-growing market segments in the U.S., figuring out how to reach them through mobile will increasingly define the how brands are able to successfully engage this group of users.

Picking up on Gladstone's story in Part I of this column, we can now see that as much debate as it incited, it was spot on, but dead wrong at the same time.

When was the last time your well-thought-out brand plan included a live brand experience component? If it was recent, stop reading. This isn't for you. If you can't remember, read on. My big question to you is: why not?

When it comes to being healthy, Hispanics have several things going against them: language and cultural barriers, lack of access to preventive care and lack of health insurance. But there is another, lesser-known barrier that prevents them from living healthier lives: lack of online health information in Spanish.

If there is a concept older than the abuelita in the Spanish language TV spot, it's the argument marketers are not investing enough in Hispanic advertising and media - that they haven't reached the mythical "right spend" figure. Right spend is usually defined as the percentage of a marketer's advertising and marketing budget devoted to reaching U.S. Hispanics. Most of the research and discussion around the right spend issue has been spearheaded by the Association of Hispanic Advertising Agencies, which started publishing annual reports on the right spend in 2002.