MAD LA
Wednesday, December 5, 2012
  • Dentsu Inks 'Sensor' Deal With Qualcomm, Will Boost Mobile Ad Targeting

    Ad agency Dentsu, Recruit Holdings, and their joint venture Blogwatcher have inked a deal with Qualcomm Labs to license Gimbal. The new technology supports … Read the whole story

  • NBA Players Slam Dunk Endorsement Scores

    By one metric, newly acquired Los Angeles Lakers point guard Steve Nash has the greatest potential among NBA players as an endorser, according to … Read the whole story

  • Kahn Media Named Petersen Automotive Museum AOR

    Los Angeles-based Kahn Media was this week named public relations AOR for the Petersen Automotive Museum. Kahn Media specializes in PR and social media … Read the whole story

  • SocialVibe and AnchorFree Partner

    Los Angeles online advertising company SocialVibe last week announced a partnership with AnchorFree, a secure web browsing app. "We are very pleased to announce … Read the whole story