There's a trend used by publishers to make native advertising content discoverable in the same way that other content is through search and social media, according to a recent study. Read the whole story
Hewlett-Packard's Autonomy division has been working to build out an augmented reality offering it calls Aurasma and has developed a way to track print … Read the whole story
So far, the changes engineered by CEO Marissa Mayer, including a buying spree of 17 deals, have not helped revitalize growth. Revenue fell 7% … Read the whole story
Advertising on Yahoo's log-in page has also seen a steep decline, with sell-through dropping to 44% of days in the second quarter compared to … Read the whole story
Despite its promise as a superior display ad metric, "viewability" remains a touchy subject among publishers and advertisers. Only about half of display ads … Read the whole story
Separate and apart from the purchase of goods on a mobile device, "proximity mobile payments" -- which require consumers to scan, tap, swipe or … Read the whole story
Eric Enge spoke with Google engineer Matt Cutts about link building, and Google's ability to detect signals, and quality of guest posts that resonate … Read the whole story
It happens. Sometimes sites lose search engine query ranking to a site with fewer links and poor content. Rand Fishkin looks at why some … Read the whole story
Phrase match terms can produce slightly cheaper leads, according to Amanda WestBook, who tells us how. She starts by using proven winning keywords as … Read the whole story
Bill Slawski tells us about the updated version of Google's patent this week that looks at how the search engine might use directories in … Read the whole story
Google is promoting Google Play in Australia with a new campaign combining digital-out-of-home displays and near-field communication, as well as QR codes, in three … Read the whole story