Commentary
How Native Ads Augment Search Engine Marketing
- by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2013
There's a
trend used by publishers to make native advertising content discoverable in the same way that other content is through search and social media, according to a recent study.
The "Premium Content Brands are Native Naturals" study from the Online Publishers Association, conducted in partnership with Radar Research, attempts …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
