- A Car's Symbolic Meaning To The Mexican-American
Engage:Hispanics, Dian Hasan - Thursday, May 20, 2010
The car's meaning to the Hispanic family is beyond the functional ...
- Mercedes Cuddles Up To The Gen Y Consumer
Marketing Daily, Karl Greenberg - Wednesday, May 19, 2010
Mercedes-Benz marketing VP Steve Cannon talks about how the brand is goi ...
- Sienna Minivan Web Video Humorously Takes Aim At Parents
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 19, 2010
Before we proceed, check out Toyota's
viral-video wannabe for its Sien ...
- Chevrolet Sponsors KBB.com iPhone App
Marketing Daily, - Tuesday, May 18, 2010
Kelley Blue Book is launching an app for iPhone. The free, kbb.c ...
- Chrysler Eyes Multiculti Markets In Appointment
Marketing Daily, Karl Greenberg - Tuesday, May 18, 2010
A Chrysler spokesperson says Global Hue will work with the respective le ...
- 'Big Deal' Ads Tout Ford's Small Fiesta
Marketing Daily, Karl Greenberg - Tuesday, May 18, 2010
The effort also continues the Fiesta Movement campaigns featuring bloggers and Facebo ...
- Fiesta Ads Debut Tonight On 'American Idol'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 18, 2010
Advertising for the Fiesta -- which Ford says is its biggest laun ...
- Survey: Dealerships Key To Auto Brand Building
Marketing Daily, - Monday, May 17, 2010
Foresight Research, a Rochester, Mich.-based auto market research firm, says in i ...
- GM Posts Stronger Q1 Results
Marketing Daily, - Monday, May 17, 2010
General Motors said first quarter 2010 revenue was $31.5 billion and operati ...
- Buick's Bierley On Surrounding The Consumer
Marketing Daily, Karl Greenberg - Monday, May 17, 2010
"That idea of surrounding the consumer, from digital, events, to me, a ...
- Survey: 62% Ready To Dump Insurance Company
Marketing Daily, Tanya Gazdik - Monday, May 17, 2010
Those who said they were more likely to shop around were willi ...
- Google's Transition From Search To Tech Company
SearchBlog, Laurie Sullivan - Tuesday, May 18, 2010
Google is a technology company. This doesn't mean it will abandon searc ...
- How Many Buying Cycles Do You Have Left?
Engage:Boomers, Brent Bouchez - Monday, May 17, 2010
A friend of mine was recently in Detroit pitching a medium th ...
- Subaru Donates Outback To ASPCA
Marketing Daily, - Friday, May 14, 2010
Subaru of America, Inc. is donating a custom-designed Subaru Outback to t ...
- Ford's Farley On Brand's Rise In Public Perception
Marketing Daily, Karl Greenberg - Friday, May 14, 2010
"Perception of brand is just as important, or even more so, th ...
- Hyundai's Perry: We Need To Work On Familiarity
Marketing Daily, Karl Greenberg - Friday, May 14, 2010
"Unfamiliarity with our brand is something we have to overcome," the n ...
- GM Gets Boost From Whitacre's Ads On Repaying Loans
Around the Net In Brand Marketing, Thom Forbes - Friday, May 14, 2010
When General Motors' chairman Ed Whitacre told Americans in a TV ...
- Ford Fiesta To Demonstrate 'Internet On Wheels'
Marketing Daily, Karl Greenberg - Thursday, May 13, 2010
Ford is using its new Fiesta car to demonstrate that cars c ...
- General Motors Has Its Own People Actually Trying Out Its Cars
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 13, 2010
General Motors North America president Mark Reuss has a new program ...
- Jaguar's C.J. O'Donnell Takes Lincoln Mercury Marketing Reins
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 13, 2010
...
- Chrysler Prepping New TV Campaign to Help Brand Image
Around the Net In Media, Fern Siegel - Wednesday, May 12, 2010
Chrysler is prepping the launch of a corporate branding TV campaign ...
- Confirmed: Chris Perry Moves Up At Hyundai
Marketing Daily, - Wednesday, May 12, 2010
Auto insiders have been predicting it since Joel Ewanick left Hyundai ...
- Harley Dangles Model To Get Guys' Attention
Marketing Daily, Karl Greenberg - Wednesday, May 12, 2010
The "Start Something" effort has an anti-Walter Mitty message, with the id ...
- Clear Channel Drives Deal With Tom Tom
MediaDailyNews, Erik Sass - Wednesday, May 12, 2010
Clear Channel Radio's Total Traffic Network has struck a deal with TomTo ...
- Chrysler, Gotham Ready Image Campaign To Lure Back Buyers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 12, 2010
Chrysler is working with a new agency, Interpublic Group of Cos.' Gotha ...
- Toyota Strengthens MySpace Brand Promotion
Marketing Daily, Karl Greenberg - Tuesday, May 11, 2010
Kim Kyaw, senior media strategist for Toyota, says Toyota's branding in t ...
- Acura Effort Says Luxury Can Be Sensible
Marketing Daily, Karl Greenberg - Tuesday, May 11, 2010
Susie Rossick, Acura's manager of national advertising, says the effort was wr ...
- Buick's New Demographic Target: Greg and Laurie Robbins
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 11, 2010
Greg and Laurie Robbins are in their early 40s, have two kid ...
- Rattner: Chrysler, General Motors Back On Fast Track
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 11, 2010
...
- Chevy Goes To Bat With 3D IPad Game
Marketing Daily, Karl Greenberg - Monday, May 10, 2010
Chevrolet is extending its involvement in baseball as a marketing platform f ...