- Nissan Turns Out A New Leaf
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 20, 2011
As Nissan ramps up production of the Leaf electric car and sen ...
- Real-time Data Maximizes Impact, ROI
Marketing Daily, Jeff Smith - Wednesday, July 20, 2011
Without it, advertisers don't have the ability to make course corrections in-mark ...
- Mountain Biking Effort Focuses On 'Trail Love'
Marketing Daily, Karl Greenberg - Tuesday, July 19, 2011
Mountain biking is huge, but riders are a solipsistic lot who'd rath ...
- Harley-Davidson Posts Q2 Increases
Marketing Daily, - Tuesday, July 19, 2011
Harley-Davidson, Inc. has reported improvements in the second quarter this year, wi ...
- Automakers Launch Radio Push Against 56.2 MPG Proposal
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 19, 2011
The Alliance of Automobile Manufacturers is launching a radio campaign this we ...
- Chevrolet Supporting Spotify's Digital Music Service U.S. Launch
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 19, 2011
Chevy is Spotify's exclusive automotive advertising partner as the European digital mus ...
- Cadillac Likely To Launch A Super-Luxury Saloon
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 19, 2011
Can a luxury car company be a luxury car company without ...
- Jeep Grand Cherokee Effort Touts Luxury, Capability
Marketing Daily, Karl Greenberg - Monday, July 18, 2011
The campaign, via AOR Southland, Mich.-based GlobalHue, sets the stage with ...
- Big 'Bites': Sundance, Subaru Drive Partnership
MediaDailyNews, David Goetzl - Monday, July 18, 2011
Sundance Channel, which doesn't take traditional advertising and continues to pursue produ ...
- Mobile Auto Sites Drive Traffic Faster Than Web
Online Media Daily, Mark Walsh - Monday, July 18, 2011
Auto brands are often among the first to push into new for ...
- Lemons Rule
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 18, 2011
It's the 24 Hours of LeMons. That's LeMons, not LeMans. Get i ...
- Infiniti Challenges Lexus, Lets Fans Decide On Media
Marketing Daily, Karl Greenberg - Friday, July 15, 2011
The "Challenger" campaign is continuing with a more aggressive creative and ...
- Chrysler Turns SRT Into A Brand
Marketing Daily, Karl Greenberg - Friday, July 15, 2011
Heading up the new division/brand is Ralph Gilles, the multitasking designer-turned-marketing executi ...
- Mercedes Patrols Miami, Arrests The Fashionable
Marketing Daily, - Friday, July 15, 2011
Mercedes-Benz is back in Miami with title sponsorship of Fashion Week Swi ...
- ... But Ford's Mulally Puts VW In Sights With Green
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 15, 2011
Ford boss Alan Mulally wants to do in Germany what he d ...
- VW Sales Put German Automaker At Global No. 2 Spot
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 15, 2011
Volkswagen AG posted a record 4 million sales for the first ha ...
- Ford Launches Major Racing Program. NASCAR? Not
Marketing Daily, Karl Greenberg - Thursday, July 14, 2011
"Millennials are the heart and soul of the business and there a ...
- 'Cadillac' Karl Goes Fast In Monticello
Marketing Daily, Karl Greenberg - Friday, July 15, 2011
I found myself trying to look nonchalant as we approached the fir ...
- Conan, Old Spice Top Emmy Nominations For Ads
Marketing Daily, Wayne Friedman - Friday, July 15, 2011
Conan O'Brien's celebrated "Curtain" commercial for American Express top-lined six commercials nominat ...
- Fiat And Chrysler To Be Truly Joined Soon
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 14, 2011
Fiat Spa and Chrysler Group LLC will have a single management structu ...
- Baseball, Hot Dogs, Apple Pie And ... Volt?
Marketing Daily, Karl Greenberg - Wednesday, July 13, 2011
With the deal Chevrolet gets exclusive category rights, and presenting sponsorship ...
- Nissan Sponsors AAF Competition
Marketing Daily, - Wednesday, July 13, 2011
Nissan is sponsoring the American Advertising Federation's 2012 National Advertising Student Competit ...
- Is It Hot In Here (Or Is It Just Bob Lutz)?
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 14, 2011
Can management get too book-smart for its own good? Bob Lutz asser ...
- GM Actually Building Subcompact On U.S. Soil
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 13, 2011
General Motors' new production facility in Detroit is designed with cost savin ...
- Infiniti Offers Owners A Personal Assistant
Marketing Daily, Karl Greenberg - Tuesday, July 12, 2011
The program, within the Infiniti's Total Ownership Experience, is meant as ( ...
- Suzuki Lets People Rate Vehicles On Web Site
Marketing Daily, - Tuesday, July 12, 2011
American Suzuki Motor has launched a vehicle ratings feature on its Facebo ...
- Strategic Vision Questions Rankings, Offers Own
Marketing Daily, Karl Greenberg - Tuesday, July 12, 2011
The firm's 2011 Total Quality Index says "quality" has to reflect t ...
- Disney, Buick Sponsor Blogger's Mega Vacation
Marketing Daily, Tanya Gazdik - Monday, July 11, 2011
"This is a case study that showcases what a brand like Disn ...
- Mercedes Dealers Ranked No. 1 In Retail Experience
Marketing Daily, Karl Greenberg - Monday, July 11, 2011
It looks like Mercedes-Benz' focus on retail, including giving sales staff ...
- Mercedes Takes Over Smart, Creates Team
Marketing Daily, - Monday, July 11, 2011
Mercedes-Benz USA has launched a dedicated sales for sales, marketing and distributi ...