- Industry, Administration Meet In The Middle
Marketing Daily, Karl Greenberg - Friday, July 29, 2011
Starting in 2017 when the current standard expires, the deal will increa ...
- Senior Customers Require Balancing Act
Marketing Daily, Karl Greenberg - Friday, July 29, 2011
"It's sort of a good-news, bad-news scenario for automakers," says TrueCar he ...
- And, Just Because It's Friday
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 29, 2011
Remember that plastic model of a human being, complete with organs yo ...
- Mini: Get In Touch With Your Inner 'Manualhood'
Marketing Daily, Karl Greenberg - Friday, July 29, 2011
Mini is rolling out a campaign celebrating its "Manualhood," touting the virtu ...
- Nissan Taps Synthesio For Global 'Listening' Project
Marketing Daily, Karl Greenberg - Thursday, July 28, 2011
The project gives Nissan ongoing Web listening and human analysis in vario ...
- Simon Thomas Named Head Of VW UK
Marketing Daily, - Friday, July 29, 2011
Simon Thomas has been appointed Managing Director of Volkswagen Group UK effecti ...
- Car Ads Braking
Research Brief, Jack Loechner - Friday, July 29, 2011
According to an Insights Brief from Jon Swallen, SVP Research, Kantar Medi ...
- Auto Industry Prepares For Possible Default
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
If the government defaults on its debt, we can bid the econom ...
- BMW: Multi-tier, Multi-year Sponsorship Of Team USA
Marketing Daily, Karl Greenberg - Wednesday, July 27, 2011
It will advertise the Olympics partnerships next year around a global pill ...
- Toyota Tops Interbrand's Ranking Of Green Brands
Marketing Daily, Karl Greenberg - Wednesday, July 27, 2011
It's one thing to effectively talk oneself into the "green" game, b ...
- Citroën Gets Vibrant In New Europe Digital Push
Marketing Daily, - Thursday, July 28, 2011
French car manufacturer, PSA Peugeot-Citroën, once the Official Car of Philosophy Professo ...
- 'Can You Drive A Stick?' Asks ...
Marketing Daily, - Wednesday, July 27, 2011
A car company is going to launch a campaign this week. Th ...
- General Motors Touts Resurgence In Washington, D.C., Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 27, 2011
General Motors Co. launched an ad campaign this week aimed at U. ...
- OnStar FMV Hits Best Buy; Ad Campaign To Support
Marketing Daily, Karl Greenberg - Tuesday, July 26, 2011
Greg Ross, the VP of business extensions for GM, was in N ...
- Econobox Or Luxury? A Car's A Car, Per Study
Marketing Daily, Karl Greenberg - Tuesday, July 26, 2011
You may really love what that new luxury car does for y ...
- Consumer Union, Consumer Federation Fire Back
Marketing Daily, - Tuesday, July 26, 2011
he Consumer Federation of America (CFA) and Consumers Union, which publishes Consum ...
- Marchionne To Reveal Fiat, Chrysler Strategy
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 26, 2011
There's a vine that grows in Costa Rica that climbs a tre ...
- Ford's Transit Connect Makes It In N.Y.
Marketing Daily, - Monday, July 25, 2011
Ford's Transit Connect vehicle was designed as a van for small business ...
- Vermont Cadillac Parade Gets GM Blessing
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 25, 2011
The Orleans County Agricultural Fair in Vermont wants to create the large ...
- Nascar Game Launches On Car Town
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 25, 2011
Nascar Pro Championship presented by Sprint coincides with TNT's coverage of 20 ...
- Toyota Tries Interactive Car Windows
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 25, 2011
Toyota is a working on a new kind of in-vehicle interactive syste ...
- Buick, GMC Get Social With Facebook Integration
Marketing Daily, Karl Greenberg - Friday, July 22, 2011
The new Facebook integration on GMC.com and Buick.com lets consumers who a ...
- Nissan To Launch Spanish-Language Facebook Page
Marketing Daily, - Friday, July 22, 2011
Nissan Americas will launch a Spanish-language Facebook page this weekend at t ...
- New Book On Auto Biz Tells All
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 22, 2011
Bill Vlasic, the New York Times' Detroit Bureau writer who penned Tak ...
- Hyundai Hoping To Bookend Accent, New Genesis
Marketing Daily, Karl Greenberg - Thursday, July 21, 2011
Believe it or not, it seemed both totally appropriate and totally inappropria ...
- 'Fiat Source' Marries Showcase To Lifestyle, Art, Travel
Marketing Daily, Karl Greenberg - Friday, July 22, 2011
Josh Donnelly, who works in Fiat brand marketing, tells Marketing Daily th ...
- Buick And GMC Launch Social Media Effort
Marketing Daily, - Thursday, July 21, 2011
General Motors' Buick and GMC divisions, which share a channel marketing strateg ...
- Chevrolet Hits Half-Year Sales Record
Marketing Daily, - Thursday, July 21, 2011
Chevrolet has posted its best half-year performance in its 100-year history. T ...
- Mercedes-Benz Pitching Tech, Safety For M-Class SUV
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 21, 2011
The 2012 Mercedes-Benz M class will be featured when the company tal ...
- General Motors Investing Big Time In Trucks
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 20, 2011
General Motors says it is lining up $328 million for its Flin ...