- NBA Players Slam Dunk Endorsement Scores
MediaDailyNews, David Goetzl - Friday, November 30, 2012
By one metric, newly acquired Los Angeles Lakers point guard Steve Na ...
- Absolut, Thrillist Launch 'Bloody' Campaign
Online Media Daily, Gavin O'Malley - Thursday, November 29, 2012
Equal parts gatekeeper and insider, bartenders hold a special position among nightli ...
- Jaguar Film Touts New F-Type
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
Jaguar is touting its F-Type with a short film featuring actor Dami ...
- Chrysler, Carhartt Create 'Imported From Detroit' Apparel
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2012
Carhartt and the Chrysler brand have launched a new line of limit ...
- Gillette Goes To The Gridiron
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2012
Gillette s tying in to the NFL playoffs to tout its Fusi ...
- Discovery Kids Kick-Starts Campaign To Push Retail Brand
MediaDailyNews, Wayne Friedman - Tuesday, November 27, 2012
A new marketing campaign is launching for Discovery Communications' Discovery Kids bra ...
- Merkin Joins TEN, Shop Rebrands
Online Media Daily, Steve McClellan - Tuesday, November 27, 2012
Ari Merkin, the well-regarded creative agency veteran, is teaming with Richard Le ...
- Ad Titan Makes AAF's Hall Of Fame
Marketing Daily, Karl Greenberg - Wednesday, November 21, 2012
Gerry Rubin, the co-founder of Honda's agency for 38 years, RPA (whi ...
- Olympic Sponsors Score Awareness Post-Games
MediaDailyNews, Steve McClellan - Wednesday, November 21, 2012
Is the UK really a "better place" for hosting the 2012 Summ ...
- Outsource Success: Brands Re-Up Content Marketing
Online Media Daily, Gavin O'Malley - Wednesday, November 21, 2012
The vast majority -- 79% -- of marketers report shifting into brand ...
- Key Leg In Start-Up Equation: Marketing
Online Media Daily, Joseph Jaffe - Tuesday, November 20, 2012
The start-up world is build on a two-legged platform of technology a ...
- BlogFrog Taps Swartley As Channel Biz Head
Online Media Daily, Fern Siegel - Friday, November 16, 2012
BlogFrog, the influencer marketing technology company, hired Jennifer Swartley as head ...
- Colbert Uses MediaPost Item To Tease Campbell's Soup
Around the Net In Media, Phyllis Fine - Friday, November 16, 2012
When Stephen Colbert mentions your brand on Comedy Central's "The Colbert Report ...
- Ben & Jerry's Develops New Instagram Flavor...Local Fame
MoBlog, Steve Smith - Friday, November 16, 2012
Ben & Jerry's uses a global social net, Instagram, to go loc ...
- Flipboard Adds Books To Content, Expands Media Reach
Online Media Daily, Mark Walsh - Thursday, November 15, 2012
In its latest step to be more than a social newsreader, Flipboa ...
- Puma Embraces Mobile, Fun Tech To Attract Buyers
Online Media Daily, Mark Walsh - Wednesday, November 14, 2012
Puma employs technology that reflects its brand identity as a fun, style-sav ...
- National Brands Do Local Digital Marketing
Research Brief, Jack Loechner - Thursday, November 15, 2012
According to the findings of the "National Brand Use of Digital ...
- Strategy Pays Off: Red, Google Top Best Social Video List
Online Media Daily, Gavin O'Malley - Monday, November 12, 2012
Thanks to an audacious branded content strategy, Red Bull had the be ...
- 007 Slums With Heineken
Marketing Daily, Tom Siebert - Friday, November 9, 2012
As I figured and hoped, Heineken's $45 million product placement deal wi ...
- Facebook's Newest Ad Offering
Marketing Daily, Zephrin Lasker - Friday, November 9, 2012
Improving advertising performance on Facebook has long been an issue for advertiser ...
- Study: Connected TV Viewers More Receptive To Advertising
MediaDailyNews, Wayne Friedman - Thursday, November 8, 2012
Estimates are that around three-quarters of North American TV homes will ha ...
- Changing Web Drives Brands To Build Customer Connections
Online Media Daily, Aydin Acar - Friday, November 9, 2012
Given how discovery has shifted from search to social, brands and markete ...
- Premium Publishers Best Sites For Brand Marketing
Online Media Daily, Laurie Sullivan - Thursday, November 8, 2012
Premium content publishers are the best media for brand-focused advertising campaigns ...
- Havas Research: Brand Obama Scores With Voters
MediaDailyNews, Steve McClellan - Monday, November 5, 2012
After four weeks of post-debate focus groups with voters, Havas Media's "Meaningf ...
- Innovation At 128,000 Feet
Online Media Daily, - Tuesday, November 6, 2012
Most remarkable about Felix Baumgartner's world record for free fall/skydiving: It w ...
- Is Facebook Gaming Its System?
Around the Net In Online Marketing, Gavin O'Malley - Monday, November 5, 2012
Dabbling in conspiracy, ars technica suggests that Facebook might be artificially drivi ...
- 'Breakout Brands' Connect With Customers
Marketing Daily, Tanya Gazdik - Sunday, November 4, 2012
Companies have to connect with their customers if they want to succe ...