- Horizon Hosts Second Annual 'Infronts,' Pairs Creators With Brands
MediaDailyNews, Joe Mandese - Tuesday, June 6, 2023
The event also kicks off Mavin, a new "social-first" video production a ...
- Volkswagen Unveils Three-Row ID. Buzz Electric Van
Marketing Daily, Tanya Gazdik - Friday, June 2, 2023
"This is an icon reimagined for the future," VW's Andrew Savvas to ...
- Infiniti Appoints Global Brand Executive
Marketing Daily, Tanya Gazdik - Saturday, June 3, 2023
Roman replaces Peyman Kargar, who departed Infiniti in April after a three-ye ...
- Patagonia, Costco Are Ranked Most Reputable Brands
Research Intelligencer, Robert Williams - Friday, May 26, 2023
Among traditional media companies, Walt Disney had the best reputation, with ...
- How This Sloomoo Exec Is Embracing Her Power
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 25, 2023
"They give some stats about women, people of color, diversity segments oft ...
- 50,000feet Opens London Outpost To Service Europe
MAD, Fern Siegel - Friday, May 19, 2023
The new office will be a hub for the firm's growing rost ...
- How This American Girl Exec Is Following Her Inner Star
Brand Insider: Behind The Scenes, Lisa Singer - Friday, May 19, 2023
"Even though my boss is a woman, a lot of high-ups ...
- Basil Hayden, Michelin Highlight Sophisticated Taste
MAD, Fern Siegel - Monday, May 15, 2023
The brands will promote the partnership by providing a co-branded pop-up experien ...
- Reddit To Launch Karma Kash, Reduce Marketing Swag By Half
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2023
Reddit's initiative to help minimize the impact of marketing giveaways and promotion ...
- Etsy Beats Estimates On Rebalanced Marketing Budget
Marketing Daily, Sarah Mahoney - Thursday, May 4, 2023
The latest numbers prove Etsy is still hanging on to its pandem ...
- American Express's Resy Focuses On Customer Experience In First Global Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
The global campaign intends to help diners find and book tables ...
- Pepsi Challenges Coke's Sprite With New 'Starry' Beverage
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 26, 2023
PepsiCo's new Starry lemon-lime soda represents the soft drink maker’s fourth stab ...
- Jersey Mike's, Great Clips, Chipotle Among Those Activating Around NHL Stanley Cup Playoffs
Marketing Daily, Tanya Gazdik - Wednesday, April 26, 2023
Partner activations are resonating with the league's tech-savvy and socially engaged fan ...
- Hulu Marketing Reorg: Gruner Adds Duties, Donaton Exits
Digital News Daily, Karlene Lukovitz - Wednesday, April 26, 2023
Barrie Gruner adds brand marketing to her oversight of content marketing. ...
- Having The Most Fun You'll Ever Make With Build-A-Bear's CEO
Brand Insider: Behind The Scenes, Lisa Singer - Sunday, April 30, 2023
"A lot of success comes to people in their youth because th ...
- Buick Targets Its Youngest, Most Diverse Customer With Envista
Drive Time, Tanya Gazdik - Monday, April 17, 2023
"We're really trying to redefine what customers should expect from an entry-lev ...
- Cicis Pizza CMO's World Of Possibilities
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, April 18, 2023
"Slowing down to speed up can be pivotal and just so impactfu ...
- Disney Names Marketing Vet Ayaz First Chief Brand Officer
Television News Daily, Wayne Friedman - Thursday, April 6, 2023
Ayaz will lead in "elevating" Disney's brand across its platforms and consum ...
- Experts Give Their Take On Logo Redesigns For Pepsi, Nokia, Fanta
Marketing Daily, Todd Wasserman - Wednesday, April 5, 2023
Branding experts shared their perspective and reactions to new logo designs f ...
- C4 Smart Energy Campaign Centered On Mental Focus
Marketing Daily, Steve Ellwanger - Wednesday, April 5, 2023
The "Stay Focused" brand platform is based on consumer research the compa ...
- E-Grocery Secrets: Shoppers Love YouTube, Thursday Afternoon, Sliced Cheese
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 6, 2023
MikMak's latest benchmark study on e-grocery commerce reveals Walmart and Target a ...
- Brands Face Threat From Impostors In Cyber Attacks
Research Intelligencer, Robert Williams - Monday, April 3, 2023
The most abused brand last year was Microsoft, with more than ...
- This Year's Hottest Fashion Trend: Serifs
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 30, 2023
Several fashion brands, including Burberry, have daringly tweaked their logos recently ...
- MLB Campaign Features Hot Dogs, High Fives - And More Home Runs?
Television News Daily, Wayne Friedman - Wednesday, March 29, 2023
The campaign, titled "Baseball Is Something Else," reveals the intricacies of baseba ...
- And Rising Launches Academy To Up Brand Growth
MAD, Fern Siegel - Tuesday, March 21, 2023
The Academy will help brands develop marketing efforts to drive up the ...
- Embracing the "Mobility" of the Lexus Consumer in DOOH
The MediaPost Cases, Lisa Singer - Thursday, March 30, 2023
When consumers step away from "connected experiences," the view into what th ...
- Go Big and Go Weird: My/Mochi 360-Degree Mouth Mind Plan
The MediaPost Cases, Lisa Singer - Wednesday, March 29, 2023
When your dough-wrapped ice cream brand challenges traditional taste, texture and ev ...
- Taking The Plunge With My/Mochi's New CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 16, 2023
"I do as much as I can as a mother, and ...
- Streamers: Hit Shows, Franchises Stand In For Brand Identity In Viewers' Minds
Digital News Daily, Karlene Lukovitz - Thursday, March 9, 2023
Nearly all consumers recognize the big streamer brands, but relatively few wou ...
- Agency Network Features Virtual Influencer In Mixed-Reality SXSW Experience
Digital News Daily, Colin Kirkland - Monday, March 6, 2023
To bridge the gap between the virtual and physical world, The Pl ...