- Brands Face Threat From Impostors In Cyber Attacks
Research Intelligencer, Robert Williams - Monday, April 3, 2023
The most abused brand last year was Microsoft, with more than ...
- This Year's Hottest Fashion Trend: Serifs
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 30, 2023
Several fashion brands, including Burberry, have daringly tweaked their logos recently ...
- MLB Campaign Features Hot Dogs, High Fives - And More Home Runs?
Television News Daily, Wayne Friedman - Wednesday, March 29, 2023
The campaign, titled "Baseball Is Something Else," reveals the intricacies of baseba ...
- And Rising Launches Academy To Up Brand Growth
MAD, Fern Siegel - Tuesday, March 21, 2023
The Academy will help brands develop marketing efforts to drive up the ...
- Embracing the "Mobility" of the Lexus Consumer in DOOH
The MediaPost Cases, Lisa Singer - Thursday, March 30, 2023
When consumers step away from "connected experiences," the view into what th ...
- Go Big and Go Weird: My/Mochi 360-Degree Mouth Mind Plan
The MediaPost Cases, Lisa Singer - Wednesday, March 29, 2023
When your dough-wrapped ice cream brand challenges traditional taste, texture and ev ...
- Taking The Plunge With My/Mochi's New CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 16, 2023
"I do as much as I can as a mother, and ...
- Streamers: Hit Shows, Franchises Stand In For Brand Identity In Viewers' Minds
Digital News Daily, Karlene Lukovitz - Thursday, March 9, 2023
Nearly all consumers recognize the big streamer brands, but relatively few wou ...
- Agency Network Features Virtual Influencer In Mixed-Reality SXSW Experience
Digital News Daily, Colin Kirkland - Monday, March 6, 2023
To bridge the gap between the virtual and physical world, The Pl ...
- Phygital Phantoms, Aliens And Other Mobile Mysteries Of The Week
Mobile Insider, Joe Mandese - Thursday, March 2, 2023
Independent agency SCS calls "phygital phantoms" a new mobile consumer archetype. ...
- Albertsons Brand Transformation Spotlights Role Food Plays In Our Lives
Retail Insider, Sarah Mahoney - Wednesday, March 1, 2023
New platform includes campaign it will adapt in all its "banners," includi ...
- Volvo Launches 'For Life' Brand Platform
Marketing Daily, Tanya Gazdik - Sunday, February 26, 2023
The Swedish automaker aims to ignite a conversation with consumers around t ...
- Diversity & Inclusivity- How This Kellogg Exec Starts Every Morning Special
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 22, 2023
I've been able to really see the world and end up ...
- Family Co-Viewing Up, Linear May Be Benefitting From Parents' Content Concerns
Video Insider, Karlene Lukovitz - Tuesday, February 21, 2023
53% of kids in a new global study report watching live line ...
- Super League CEO's Superpower- Versatility
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, February 16, 2023
"There were moments where I thought, man, what am I doing? Th ...
- Are Infant Formula Marketers Undermining Breastfeeding?
Marketing Daily, Todd Wasserman - Thursday, February 9, 2023
A report says marketers frame "typical infant behaviors such as crying" ...
- Kia Hires Brand Experience Director
Marketing Daily, Tanya Gazdik - Tuesday, February 7, 2023
Mays' appointment is effective immediately. He will report directly to Russell Wage ...
- Why Pushing The Envelope Is This General Mills Exec's Lucky Charm
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 8, 2023
"It's a tough decision to make, to really put yourself first, a ...
- Do Super Bowl Ads Drive Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2023
A study suggests that the millions of dollars brands spend for o ...
- Boycotts Are Often Countered with 'Buycotts'
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 1, 2023
Boycotts don't always result in an overall decrease in sales due ...
- 50,000feet Debuts Health And Wellness Practice To Augment Existing Expertise
MAD, Fern Siegel - Wednesday, February 1, 2023
The new division is part of the company's mission to partner wi ...
- New York Road Runners Prep For NYC Marathon With New Logo, Campaign
MAD, Fern Siegel - Tuesday, January 31, 2023
The bolder design has the stripes of the five boroughs that produc ...
- No Apologies Necessary For This Kimberly-Clark Exec
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 1, 2023
"I feel like sometimes as a female in the industry I ha ...
- Trust Is Crucial For Customer Relationships With Brands
Research Intelligencer, Robert Williams - Wednesday, January 25, 2023
Almost three quarters of consumers are willing to share personal data wi ...
- Em-Power Yourself With This Ocean Spray Director
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, January 24, 2023
"The hardest thing that I've had to just learn and continue ...
- Beyond the Bottle - The Power of Music Marketing
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
With a name like JaM Cellars, you know they've got to lo ...
- Innovating with a Purpose
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
After being named as one of the Most Innovative Companies in 202 ...
- Betting Big on Experiences | Cicis Turnaround Buffet
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
Reigniting interest in buffet-style dining in the last year has been ...
- Genesis Uses Fashion to Connect With G90 Buyers
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
Thanks to a partnership with Conde Nast, more than 1.25 million viewe ...
- Going Holistic with Email Reporting
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
Your customers engage with your brand and email program beyond just ope ...