- Affluent Travelers Tougher For Marketers To Reach
Marketing Daily, Tanya Gazdik - Thursday, January 22, 2015
"Given all the factors that can impact people's willingness to travel, especial ...
- Mobile Entertainment Revenue Approaching Box Office Revenue
Research Brief, Jack Loechner - Friday, January 23, 2015
According to a new report from SNL Kagan, Americans are now spendi ...
- Brands Fail To Keep Up With Rising Expectations
Marketing Daily, Aaron Baar - Wednesday, January 21, 2015
"Customer expectations continue to rise, and companies have not been able ...
- Mobile Moves in on Grocery Shopping
MobileShopTalk, Chuck Martin - Thursday, January 22, 2015
More consumers are using their phones in the course of their groce ...
- Life On The Job Is Life Online
Research Brief, Jack Loechner - Thursday, January 22, 2015
According to Pew Research, the internet and cell phones have infiltrated eve ...
- CPG Brands Getting Better At Building Cross-Category Relationships With Online Shoppers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 21, 2015
Consumer product goods companies and retailers have an interesting opportunity to cross-se ...
- Millennials Are Brand Loyal, But Product Quality Is Key
Marketing Daily, Karl Greenberg - Wednesday, January 21, 2015
While last week's report from Nielsen found implicit value in TV a ...
- Consistent Customer-Centric Marketing Messaging Creates Urgency
Research Brief, Jack Loechner - Wednesday, January 21, 2015
According to a new survey by Corporate Visions, Inc., nearly three-quarters ...
- Google Football-Related Searches Spike Leading Up To Super Bowl
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 21, 2015
Game time lets brands capitalize on product-related search terms in the wee ...
- Q&A: How Income Predicts Honesty
Marketing Daily, Sarah Mahoney - Monday, January 19, 2015
"It isn't as simple as we thought," Prof. Derek D. Rucker, w ...
- Fast-Food Ads Fared Well Among Millennials Last Year
Marketing Daily, Karl Greenberg - Monday, January 19, 2015
Food ads represented 8 of the 10 top ads among African-Americans, ...
- 42% of Shoppers Would Share Mobile Info for Text Messaging
MobileShopTalk, Chuck Martin - Tuesday, January 20, 2015
Many mobile consumers in stores want on-demand communication, personalized promotions and don ...
- Triggered Email Improves Click And Purchase On Mobile
Research Brief, Jack Loechner - Tuesday, January 20, 2015
According to the Epsilon Q3 2014 Email Trends And Benchmarks report, mobi ...
- Forrester: Pinterest Doesn't Work For Marketers
Social Media & Marketing Daily, Gavin O'Malley - Monday, January 19, 2015
While Pinterest's ad strategy is taking shape, analysts remain on the fen ...
- Most Consumers Don't Want Customer Service Via Social Media
The Social Graf, Erik Sass - Tuesday, January 20, 2015
Not so long ago, you would routinely hear predictions that social med ...
- Digital Technology Is Ruining Childhood
MAD, Larissa Faw - Friday, January 16, 2015
That's according to a new Havas Worldwide study that reports that o ...
- Marketers Claim to Be More Mobile Than We Might Think
MoBlog, Steve Smith - Monday, January 19, 2015
In the latest Salesforce, marketers reveal they like just about everything mobi ...
- Video On Product Page Increases Order Value At Least 50%
Research Brief, Jack Loechner - Monday, January 19, 2015
According to new research from Liveclicker, the average order value for custome ...
- People Like Technology, But Privacy Concerns Are Widespread
The Social Graf, Erik Sass - Monday, January 19, 2015
People around the world believe that new technology including the Internet, soci ...
- Dunnhumby: Fermented, Small-Batch Among 2015's Biggest Food Trends
Marketing Daily, Karlene Lukovitz - Thursday, January 15, 2015
"Responsibly produced" claims -- including Fair Trade Certified, Certified Organic, free ran ...
- Streaming Media Brands Garner 2014 Buzz
Marketing Daily, Aaron Baar - Thursday, January 15, 2015
"[Media consumption] is shifting from traditional TV to online streaming," Ted Marzill ...
- Not So Smart TV: Remote, Interface Issues Drive Down Online Viewing
MediaDailyNews, Wayne Friedman - Thursday, January 15, 2015
Are lousy smart TV remote controls/interfaces hurting social media and other Intern ...
- Digital Moves To Mobile
Research Brief, Jack Loechner - Friday, January 16, 2015
Desktop internet and social network usage growth have plateaued in the U ...
- Bellwether Report Shows Marketers Adopting 'Cost-Efficient' Cautious Approaches
Around the Net In MAD London, Sean Hargrave - Thursday, January 15, 2015
The fragile nature of the economy has prompted marketers to adopt "cost-efficien ...
- Google AdWords Integrates Store Visits
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 15, 2015
Google has introduced a method to integrate store visits into AdWords. Lar ...
- Retail Wrap: Consumers' Careful Christmas
Marketing Daily, Sarah Mahoney - Wednesday, January 14, 2015
Consumers' tenacious frugality is key. Among the households tracked in How Ameri ...
- Live TV Lives On
Research Brief, Jack Loechner - Thursday, January 15, 2015
While much attention is deservedly paid to how these services are transformi ...
- Social Media Not Stressful, Study Finds
The Social Graf, Erik Sass - Thursday, January 15, 2015
Although plenty of people have opined that social media can be stressf ...
- Search, Email Skill Gap
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 14, 2015
Does a knowledge gap between email and search marketing exist? A surv ...
- Does Facebook Know You Better Than Your Friends?
Mobile Insider, Steve Smith - Wednesday, January 14, 2015
Psychologists say they demonstrated how Facebook Likes can help a third par ...