- IHOP Hops Back To McCann
MediaDailyNews, - Wednesday, June 30, 2010
Pancake-centric restaurant chain IHOP has taped Interpublic's McCann Erickson West unit ...
- KFC Goes All In: Adds Buns To Double Down Offerings
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 29, 2010
The Double Down, the hit KFC sandwich without a bun, is getti ...
- McDonald's Continues To Pour On The Beverages
Around the Net In Brand Marketing, Thom Forbes - Monday, June 28, 2010
Emily Bryson York takes a look at McDonald's burgeoning efforts to beco ...
- Dunkin' Hires Marketing, Operations VP's
Marketing Daily, - Friday, June 25, 2010
Daniel Saia will be responsible for the creation, development and execution ...
- Chipotle Mexican Grill Wants Your Spam
Marketing Daily, Karlene Lukovitz - Friday, June 25, 2010
It's a clever social media- and Web advertising-driven campaign designed to genera ...
- NPD: Consumers Still Economizing On Food
Marketing Daily, Karlene Lukovitz - Wednesday, June 23, 2010
Nearly one-third plan to use more coupons from magazines and newspapers; 2 ...
- Burger King Continues the 'Twilight Saga'
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 23, 2010
...
- CSPI May Sue McDonald's Over Toy Tie-Ins
Marketing Daily, Karlene Lukovitz - Tuesday, June 22, 2010
In its announcement, the nonprofit criticized many Happy Meals as being hi ...
- Subway Sponsors Little League Charity Tour
Marketing Daily, - Tuesday, June 22, 2010
During the tour, baseballs designed by Little Leaguers are autographed by celebritie ...
- Restaurants Agree That There's Nothing Like A Good Breakfast
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 22, 2010
Morning meal traffic was up about 2% per year at restaurants duri ...
- Bojangles' Debuts Approach To Craving Theme
Marketing Daily, Karlene Lukovitz - Monday, June 21, 2010
TV spots from the chain's new agency, Charlotte, N.C.-based BooneOakley, play o ...
- Jamba Selling Branded Apparel In Restaurants
Marketing Daily, - Monday, June 21, 2010
Created in partnership with licensee Headline Entertainment, the line includes 100% cott ...
- Mintel: Plan Now For Coming Menu Transparency
Marketing Daily, Karlene Lukovitz - Friday, June 18, 2010
"There is a concern that healthy menu items may not sell, b ...
- Roy's Restaurant Chain Launches Tour Promo
Marketing Daily, - Friday, June 18, 2010
Marketing for the "L.A. Ohana Tour" campaign, developed by Roy's agency G& ...
- Denny's AARP Pact Is Generating Results
Marketing Daily, Karlene Lukovitz - Wednesday, June 16, 2010
Denny's promoted the deal offers with a full-page, four-color ad in t ...
- ACSI: Customer Satisfaction Up Across Categories
Marketing Daily, - Tuesday, June 15, 2010
Frequent price promotions and new menu items contribute to increasing customer satisfacti ...
- For Coolatta, Dunkin' Urges Fans To 'Play DJ'
Marketing Daily, - Tuesday, June 15, 2010
The "Keep It Coolatta 2: Flavor Boogaloo" promotion asks fans to sugge ...
- Starbucks Announces Free Wi-Fi, Proprietary Content Network
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 15, 2010
Starbucks will offer free Wi-Fi in all of its locations starting Ju ...
- Red Robin Expands 'Yummm' Campaign
Marketing Daily, Karlene Lukovitz - Monday, June 14, 2010
The new ads, which include TV and online versions, continue to bui ...
- McDonald's No. 2 On How It Will Sustain Its Comeback
Around the Net In Brand Marketing, Thom Forbes - Monday, June 14, 2010
Michael Oneal interviews Don Thompson, who took over as McDonald's No. ...
- Analysts Upbeat About Starbucks Growth Potential
Around the Net In Brand Marketing, Thom Forbes - Monday, June 14, 2010
Sales growth has accelerated at Starbucks, John Jannarone writes, and there's reas ...
- KFC Spreads New Tag Line -- 'So Good' -- With Social Media
Around the Net In Brand Marketing, Thom Forbes - Monday, June 14, 2010
...
- McDonald's Recall Of 'Shrek' Glasses Raises Disturbing Questions
Around the Net In Brand Marketing, Thom Forbes - Friday, June 11, 2010
"What should really get people's alarm bells ringing is the fact th ...
- Denny's Pumps Up Social Media Efforts Amid Troubles
Marketing Daily, Karlene Lukovitz - Thursday, June 10, 2010
From a marketing standpoint, it's interesting to note that the company ...
- Del Taco Ties In With 'A Team' Flick
Marketing Daily, - Wednesday, June 9, 2010
Del Taco also will be promoting its new Big Fat Crispy Chick ...
- Restaurant Chains Extend Their Presence In Supermarkets
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
Bruce Horovitz reveals that restaurant chains -- P.F. Chang's China Bistro, Burg ...
- Disney Is Said To Be Closing Most Of Its ESPN Zone Restaurants
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
...
- Exchange Rates Impacting QSR's
Marketing Daily, - Tuesday, June 8, 2010
Both McDonald's and Burger King are reporting that unfavorable currency exchange rat ...
- Chick-fil-A Intros Spicy Chicken Sandwich
Marketing Daily, - Monday, June 7, 2010
The sandwich ($2.99), featuring hand-breaded chicken seasoned with a blend of pepper ...
- TargetCast Networks Rolls Out Mobile Portal
MediaDailyNews, Erik Sass - Monday, June 7, 2010
TargetCast Networks is introducing a new iPhone app that allows the digital-out-of-ho ...