- Affluent, Educated College Football TV Fans On The Rise
Television News Daily, Wayne Friedman - Thursday, December 29, 2016
The number of affluent college football TV viewers grew in 2016. Niels ...
- Broadcast TV Nets Gain 4% In Q4 TV Ad Revs
Television News Daily, Wayne Friedman - Friday, December 23, 2016
TV networks had a solid advertising fall -- all due to b ...
- State Farm Partners With Yahoo Sports
Marketing Daily, Tanya Gazdik - Friday, December 23, 2016
State Farm will engage fans through custom integrations across Yahoo Sports, wi ...
- Commercial-Free Sports TV? Fox Takes A Solo Shot
TV Watch, Wayne Friedman - Friday, December 23, 2016
For its Dec. 30 game between St. John's and Seton Hall women ...
- Why ITV Is Unlikely To Fill TV's Void As 'Bake Off' Heads To C4
London Blog, Sean Hargrave - Thursday, December 22, 2016
The BBC owned television viewing in 2016 -- but as Bake O ...
- 'Star Wars' Taps MLB, Topps To Assure Fans Get Real Autographs
Around the Net in Video, P.J. Bednarski - Wednesday, December 21, 2016
'Star Wars' fans are famous for being ripped off buying fake autograph ...
- Self-Driving Cars, Pokemon Go, Kim Kardashian Among 2016's Top Real-Time Trends
Real-Time Daily, Tobi Elkin - Tuesday, December 20, 2016
Sure, presidential politics topped the list of real-time trending topics, but y ...
- After Paying For Sports, What's Left For Sports Fans?
TV Watch, Wayne Friedman - Friday, December 16, 2016
Yes, sports networks are popular -- and lucrative. But with the ri ...
- What's In Store For 2017? Four Bold Predictions For Sports Media
Publishing Insider, Rich Routman - Thursday, December 15, 2016
It's been an exciting and dynamic year in the sports world. ...
- New Digital TV Nets, Cable Channels Post Higher Ad Spend
Television News Daily, Wayne Friedman - Tuesday, December 13, 2016
Alternative TV networks including new digital OTT TV services, traditional cable a ...
- FreeWheel Report Shows Growth In Politics, Sports Video
VidBlog, P.J. Bednarski - Wednesday, December 14, 2016
In the third quarter, video viewing rose 37%, but ad views ro ...
- NEW! Step Away From Social Media And Go Running, Says Nike
Out to Launch, Amy Corr - Monday, December 12, 2016
I can't like this Nike campaign enough. A series of TV spo ...
- NHL, L.A. Kings Plan For Rose Parade
Marketing Daily, Tanya Gazdik - Sunday, December 11, 2016
Titled "A Century of Greatness (1917-2017)," the float helps kick off t ...
- Study Finds Piracy Becoming More Sophisticated: Consumers Ignorant Or Indifferent
Television News Daily, Wayne Friedman - Thursday, December 8, 2016
Video piracy is looking more legitimate to consumers -- and growing ...
- Turner, Snapchat Expand Content/Advertising Partnership
Television News Daily, Wayne Friedman - Wednesday, December 7, 2016
Turner will develop original shows with Snapchat from its TV series a ...
- NBC Sports Channels 'Game Of Thrones' For English Premier League
Marketing Daily, Barry Janoff - Wednesday, December 7, 2016
NBC Sports will air a triple-header of matches on Dec. 11 ...
- Cesar Dog Food Enlists Celebs For 'Matchy-Matchy' Effort
Marketing Daily, Tanya Gazdik - Tuesday, December 6, 2016
Mars Petcare's Cesar brand is enlisting celebrities and their dogs to we ...
- NHL, Dunkin' Donuts Ink Multi-Year Deal
Marketing Daily, Tanya Gazdik - Tuesday, December 6, 2016
Dunkin' Donuts has signed its first national sports league partnership and becom ...
- Sports Predominantly Viewed Live, Some Time-Shifted Viewing
Television News Daily, Wayne Friedman - Monday, December 5, 2016
While much sports viewing is live, versus non-sports programming, there is so ...
- Sports On Mobile: Bring It On!
VidBlog, P.J. Bednarski - Tuesday, December 6, 2016
New numbers crunched by 7Park Data shows that sports and mobile ap ...
- Denver Broncos Launch AR-Based Campaign
Around the Net in IoT, Chuck Martin - Monday, December 5, 2016
A new Denver Broncos augmented reality experience is now engaging fans taki ...
- Popeyes Launches Football Engagement Hub
Marketing Daily, Karlene Lukovitz - Friday, December 2, 2016
Phase one of the campaign, running through Christmas Day, focuses on colle ...
- CBS Adds Live Sunday Game NFL Content To CBS All Access
Television News Daily, Wayne Friedman - Thursday, December 1, 2016
CBS is expanding its lucrative NFL content for its growing CBS A ...