- Episode 5 -- The Fog: Violence, Abandonment, Obliqueness, Or, What's New, Pussycat?
Mad Blog, - Wednesday, September 16, 2009
"The Fog" opens with an early morning meeting in a sun-dappled classroo ...
- 'Sopranos' Star Promoting 1800 Tequila
Marketing Daily, Karlene Lukovitz - Tuesday, September 15, 2009
The $15 million campaign, being aired on ESPN, Comedy Central and oth ...
- No Ring: Murdoch Rejects Olympics, ESPN Bullish
MediaDailyNews, David Goetzl - Tuesday, September 15, 2009
At least one potential bidder for rights to the 2014 and 20 ...
- Q&A With ESPN's Artie Bulgrin
TV Board, Charlene Weisler - Wednesday, September 16, 2009
Artie Bulgrin, SVP Research and Analytics for ESPN, has also worked ...
- The Right Adjective For The Fourth Quarter TV Ad Market
TV Watch, Wayne Friedman - Wednesday, September 16, 2009
A week before the start of the new TV season and advertisi ...
- TV Made To Order
Video Insider, Michael Kokernak - Wednesday, September 16, 2009
I look at TV the same way I look at any produc ...
- Ford Beefs Up Marketing For '10 Taurus
Marketing Daily, Karl Greenberg - Monday, September 14, 2009
Lew Echlin, car marketing communications manager for Ford, says that while t ...
- Poste-Haste Post-Mortem: Sternberg On Leno's Prime-Time Opener
MediaDailyNews, Steve Sternberg - Tuesday, September 15, 2009
Overall, the show had a surprising lack of energy for such ...
- NFL Blackouts Could Prove Costly To Station Groups
MediaDailyNews, David Goetzl - Monday, September 14, 2009
Fox or CBS owned-and-operated stations would lose an estimated $250,000 if ...
- Is Geography History... On The Internet?
TV Board, Mitch Oscar - Tuesday, September 15, 2009
Marketers rely on geo-location to correlate demographic data (income, psychographic, profession) ...
- Bad Brand Entertainment That Kills A TV Show? We're Waiting For Evidence
TV Watch, Wayne Friedman - Tuesday, September 15, 2009
When has product placement ever turned a viewer off? I can thi ...
- Insurance Firm Launches Multifaceted Campaign
Marketing Daily, Tanya Gazdik - Friday, September 11, 2009
American Family Insurance is partnering with NBC Universal, MSN and CBS Rad ...
- Food Rock: IFC To Debut 'Dinner With the Band'
MediaDailyNews, - Friday, September 11, 2009
IFC is debuting an alternative food show Nov. 24 called "Dinner Wi ...
- Ad Verification: Opportunity Or Threat?
TV Board, Steve Lanzano - Monday, September 14, 2009
Verification of ad buys has always been important. Making sure you g ...
- Mobile TV Advertising? Why Not Just Watch The Road Instead?
TV Watch, Wayne Friedman - Monday, September 14, 2009
The idea that mobile advertising will be the savior for most flaggi ...
- TVB Predicts Spot, National Revs Rising in 2010
MediaDailyNews, David Goetzl - Thursday, September 10, 2009
With 2010 offering a Winter Olympics and slew of competitive political race ...
- More Looks, More Screens
Research Brief, Jack Loechner - Friday, September 11, 2009
Americans are increasing their overall media consumption, and media multi-tasking is pa ...
- DeGeneres As 'Idol' Judge? Another Comedian's Prime-time Journey Offers Clues
TV Watch, Wayne Friedman - Friday, September 11, 2009
The question for Ellen DeGeneres is whether this is her Dennis Mill ...
- Chairman Whitacre Will Tout The New GM In Campaign Launch
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 10, 2009
Ed Whitacre, General Motors new chairman, will urge consumers to take ...
- Ford to Tout Electrics on 'Jay Leno Show'
Marketing Daily, - Wednesday, September 9, 2009
Ford is promoting its battery electric vehicle technology on "The Jay Le ...
- 5 Spots Show Off First Hybrid-Only Lexus
Marketing Daily, Karl Greenberg - Wednesday, September 9, 2009
The car's radar pings are visible as circles emanating in concentric ring ...
- CIMM City: Madison Avenue, Networks Back New Media Measurement Initiative
MediaDailyNews, Joe Mandese - Thursday, September 10, 2009
Following weeks of speculative reporting and industry banter, the Council For Innovati ...
- See Spot Run: That's What MPG Wants To Find Out
MediaDailyNews, Joe Mandese - Thursday, September 10, 2009
At a time when it might seem more important than ever f ...
- Kagan: Cable Revs Inch Up, Future Returns More Promising
MediaDailyNews, Wayne Friedman - Wednesday, September 9, 2009
Cable networks will grow 4.4% to $44.0 billion in advertising and affilia ...
- Harris Bank Campaign Focuses On Customer Service
Marketing Daily, Tanya Gazdik - Tuesday, September 8, 2009
Harris Bank is extending its "We're here to help" campaign with fo ...
- Nielsen: Most U.S. Homes Receive Digital
MediaDailyNews, Wayne Friedman - Tuesday, September 8, 2009
The Nielsen Company now says just 710,000 homes are unable -- ...
- Media Insights Q&A with Horst Stipp
TV Board, Charlene Weisler - Wednesday, September 9, 2009
Starting this week, research veteran Charlene Weisler will analyze current trends, intervi ...
- IPhone-Like Apps For Traditional TV? Confusing For Viewers
TV Watch, Wayne Friedman - Wednesday, September 9, 2009
Make the TV more like a PC, Mac, or the device ...
- Episode 4: The Arrangements: Again With The Father Issues?
Mad Blog, - Tuesday, September 8, 2009
R.I.P., Pope John XXIII and Eugene Hofstadt No. 2. Plus, blood a ...
- Toyota Goes Global With New Corporate Campaign
Marketing Daily, - Friday, September 4, 2009
The effort, via Toyota's corporate agency New York-based Dentsu America, shows ...