• Slight Uptick For TV Ad Revs, Station Cash Flow Robust

    Advertising revenue for TV stations slowed down considerably in the first quarter of this year. Fifteen publicly owned U.S. media companies reported revenue growth of 1.2% in the first quarter to $1.15 billion compared with Q1 in 2010, per M.C. Alcamo. Much of this softness comes as predicted, given this is an "off-year." ...Read the whole story

  • Forecast: TV Retrans Dollars To $3.6B By 2017

    TV stations' new retrans revenues will more than double in six years -- as their TV networks look to grab more of those monthly fees. Total retrans dollars are expected to hit $3.6 billion in 2017, in the midst of a slowdown of multichannel subscribers. ...Read the whole story

  • Study: Online Video Ads Beat TV Ads In Viewer Recall

    Viewers pay more attention to online video ads than to traditional TV commercials and also recall them better, according to new research that utilized Affectiva's facial tracking algorithms and second-by-second biometric modeling of cognition, excitement and stress levels. ...Read the whole story

  • CBS Ad-Confident Despite Ratings Decline

    At least in the near long-term, CBS appears confident it can continue to grow ad dollars even as ratings decline. CBS CFO Joseph Ianniello says the network delivers largely unmatched reach, along with an environment advertisers covet, and they will pay a premium for both. ...Read the whole story

  • Visa Launches Travel-Themed Campaign

    Social media engagement continues to play a significant role in San Francisco-based Visa's ongoing U.S. marketing efforts. The campaign gives travelers a new tool to share their experiences through a Facebook application, Memory Mapper, which uses Google Maps satellite technology and a person's own photos, videos and captions to chronicle a visual story of their travels for a unique keepsake to share with friends and family. ...Read the whole story

  • Kyocera Effort Opts For Substance Over Style

    "Our thinking was guided by Kyocera's president, who believes we're really in a new world where people really have to watch what they're doing in terms of controlling costs," Livingston Miller, president of Seiter & Miller, the agency behind the campaign, tells Marketing Daily. "What we tried to find was someone who was credible -- particularly an economist." ...Read the whole story

  • MyNetworkTV Favors Crime Next Season

    MyNetworkTV, operated by News Corp.'s Fox group, is dropping two game shows and going with an all-drama lineup next season. Gone are back-to-back episodes of "Are You Smarter Than a 5th Grader?" and "Don't Forget the Lyrics" on Tuesdays. They will be replaced by two straight hours of ex-CBS show "Cold Case." ...Read the whole story

  • Glee Wikia Trumpets TV Show, 'Engagement'

    Social engagement adds incredible value to TV shows, according to TV executives -- and by that definition Fox's "Glee" continues to take top status, especially against its socially active core viewers. ...Read the whole story

  • Bacardi Campaign Brings It All Together

    An anchor of the new campaign is a 30-second TV spot, "Inventions," from Young and Rubicam. The spot reviews human inventions over the centuries designed to help them get together -- including fire, the wheel and light -- leading up to: "... and over a century ago, we invented Bacardi, to bring it all together." ...Read the whole story

  • DoubleTree In Largest Campaign In Recent History

    DoubleTree by Hilton is launching a year-long, global rebranding initiative that includes operational, marketing, advertising, online, social media and internal/external communications channels. The multimillion=dollar awareness initiative is the largest brand campaign for the brand in nearly two decades. ...Read the whole story

  • Mitchum Pitches Pits In New Global Campaign

    The television, print, digital, social media, point-of-sale, out-of-home and radio effort centers on creative by ad agency Mother and production house Brand New School that makes the human torso something of a palimpsest for various pursuits, with animation representing various jobs, hobbies, escapes and disasters superimposed thereon. ...Read the whole story

Media Insights Q&A With Bill Harvey

Bill Harvey, Co-Founder, Vice Chairman and CRO of TRA, has helped that company create a new type of buying measurement using STB data and custom databases. Bill has had an illustrious career in some of the biggest ad agencies in the industry and has written extensively about advertising, privacy and research policy. In my interview with him, Bill talks about his background, the ad agency world and TRA and how it uses Set Top Box data. ...More

  • More Specialization, As ABC Leaves Kids' TV Education To Other Programmers

    TV is increasingly a business of specialization. Yet you might scratch your head wondering why ABC has decided to let someone other than Disney-ABC program its Saturday morning network kids block. In a continuing effort to focus on its bigger cable networks and programming areas, ABC struck a deal with Litton Entertainment to program its Saturday morning block, now called "ABC Weekend Adventure." ...More

  • Is Marketing ESPN Just Preaching To The Choir?

    At the ESPN Upfront on May 17, intended to lure new advertisers to and have current marketing partners expand around the network's upcoming schedule, a packed house at the Best Buy Theater in New York was witness to some of both. ...More

  • Google To Publish ZMOT Ebook

    At Google, Jim Lecinski, managing director of U.S. sales, became known as the thought leader for the concept of the "zero moment of truth" (ZMOT). It's an offshoot of the Procter & Gamble's (P&G) concept of "the first moment of truth," which describes the first few seconds consumers spend in a store aisle. ...More

  • On Leadership

    I have the privilege to teach graduate students at one of New York's fine educational institutions. I say privilege because one of our fundamental classroom principles is that the students and "teacher" have a responsibility to each other over the course of the semester. Each of us has to learn from the experience. Over the semester we cover finance and marketing, ethics and management. There is one topic however, that brings engagement and the phrase "lean forward" to real life. The topic is leadershi ...More

  • No Surprise: Facebook Wants TV's Ad Money Right Now

    According to a recent report, Facebook has been looking to recruit big veteran TV sellers. No, Facebook won't be running "Glee" or "Modern Family" episodes anytime soon. It has other stuff to sell: like viewers talking about TV shows. ...More

  • 'Vast Wasteland' Take Two: Is The Public Interested?

    On May 9, 1961 FCC Chairman Newton N. Minow, an appointee of President Kennedy's administration, delivered his historic speech to the National Association of Broadcasters in Washington, DC. The speech is best known for two words he uttered in reference to the programming found on TV stations nationwide: vast wasteland. The term became a cultural touchpoint for critics of television, and remains so to this day. ...More