Wednesday, May 25, 2011
  • Slight Uptick For TV Ad Revs, Station Cash Flow Robust

    Advertising revenue for TV stations slowed down considerably in the first quarter of this year. Fifteen publicly owned U.S. media companies reported revenue growth of 1.2% in the first quarter to $1.15 billion compared with Q1 in 2010, per M.C. Alcamo. Much of this softness comes as predicted, given this is an "off-year." ...Read the whole story

  • Forecast: TV Retrans Dollars To $3.6B By 2017

    TV stations' new retrans revenues will more than double in six years -- as their TV networks look to grab more of those monthly fees. Total retrans dollars are expected to hit $3.6 billion in 2017, in the midst of a slowdown of multichannel subscribers. ...Read the whole story

  • Study: Online Video Ads Beat TV Ads In Viewer Recall

    Viewers pay more attention to online video ads than to traditional TV commercials and also recall them better, according to new research that utilized Affectiva's facial tracking algorithms and second-by-second biometric modeling of cognition, excitement and stress levels. ...Read the whole story

  • CBS Ad-Confident Despite Ratings Decline

    At least in the near long-term, CBS appears confident it can continue to grow ad dollars even as ratings decline. CBS CFO Joseph Ianniello says the network delivers largely unmatched reach, along with an environment advertisers covet, and they will pay a premium for both. ...Read the whole story

  • Visa Launches Travel-Themed Campaign

    Social media engagement continues to play a significant role in San Francisco-based Visa's ongoing U.S. marketing efforts. The campaign gives travelers a new tool to share their experiences through a Facebook application, Memory Mapper, which uses Google Maps satellite technology and a person's own photos, videos and captions to chronicle a visual story of their travels for a unique keepsake to share with friends and family. ...Read the whole story

  • Kyocera Effort Opts For Substance Over Style

    "Our thinking was guided by Kyocera's president, who believes we're really in a new world where people really have to watch what they're doing in terms of controlling costs," Livingston Miller, president of Seiter & Miller, the agency behind the campaign, tells Marketing Daily. "What we tried to find was someone who was credible -- particularly an economist." ...Read the whole story

  • MyNetworkTV Favors Crime Next Season

    MyNetworkTV, operated by News Corp.'s Fox group, is dropping two game shows and going with an all-drama lineup next season. Gone are back-to-back episodes of "Are You Smarter Than a 5th Grader?" and "Don't Forget the Lyrics" on Tuesdays. They will be replaced by two straight hours of ex-CBS show "Cold Case." ...Read the whole story

  • Glee Wikia Trumpets TV Show, 'Engagement'

    Social engagement adds incredible value to TV shows, according to TV executives -- and by that definition Fox's "Glee" continues to take top status, especially against its socially active core viewers. ...Read the whole story

  • Bacardi Campaign Brings It All Together
  • DoubleTree In Largest Campaign In Recent History
  • Mitchum Pitches Pits In New Global Campaign
Media Insights Q&A With Bill Harvey

Bill Harvey, Co-Founder, Vice Chairman and CRO of TRA, has helped that company create a new type of buying measurement using STB data and custom databases. Bill has had an illustrious career in some of the ...More