Lest anyone accuse VH1 of straying too far from its music roots, the network is taking a decisive step to amp up the genre by bringing back its iconic "Pop … Read the whole story
TV stations' new retrans revenues will more than double in six years -- as their TV networks look to grab more of those monthly … Read the whole story
Advertising revenue for TV stations slowed down considerably in the first quarter of this year. Fifteen publicly owned U.S. media companies reported revenue growth … Read the whole story
At least in the near long-term, CBS appears confident it can continue to grow ad dollars even as ratings decline. CBS CFO Joseph Ianniello … Read the whole story
Viewers pay more attention to online video ads than to traditional TV commercials and also recall them better, according to new research that utilized … Read the whole story
"Our thinking was guided by Kyocera's president, who believes we're really in a new world where people really have to watch what they're doing … Read the whole story
Social media engagement continues to play a significant role in San Francisco-based Visa's ongoing U.S. marketing efforts. The campaign gives travelers a new tool … Read the whole story
MyNetworkTV, operated by News Corp.'s Fox group, is dropping two game shows and going with an all-drama lineup next season. Gone are back-to-back episodes … Read the whole story
Social engagement adds incredible value to TV shows, according to TV executives -- and by that definition Fox's "Glee" continues to take top status, … Read the whole story
DoubleTree by Hilton is launching a year-long, global rebranding initiative that includes operational, marketing, advertising, online, social media and internal/external communications channels. The multimillion=dollar … Read the whole story
An anchor of the new campaign is a 30-second TV spot, "Inventions," from Young and Rubicam. The spot reviews human inventions over the centuries … Read the whole story
The television, print, digital, social media, point-of-sale, out-of-home and radio effort centers on creative by ad agency Mother and production house Brand New School … Read the whole story
Bill Harvey, Co-Founder, Vice Chairman and CRO of TRA, has helped that company create a new type of buying measurement using STB data and … Read the whole story
TV is increasingly a business of specialization. Yet you might scratch your head wondering why ABC has decided to let someone other than Disney-ABC … Read the whole story
At the ESPN Upfront on May 17, intended to lure new advertisers to and have current marketing partners expand around the network's upcoming schedule, … Read the whole story
At Google, Jim Lecinski, managing director of U.S. sales, became known as the thought leader for the concept of the "zero moment of truth" … Read the whole story
I have the privilege to teach graduate students at one of New York's fine educational institutions. I say privilege because one of our fundamental … Read the whole story
According to a recent report, Facebook has been looking to recruit big veteran TV sellers. No, Facebook won't be running "Glee" or "Modern Family" … Read the whole story
On May 9, 1961 FCC Chairman Newton N. Minow, an appointee of President Kennedy's administration, delivered his historic speech to the National Association of … Read the whole story