Thursday, December 15, 2011
  • Cars Ads Bearing Gifts? No, Thanks

    Ad tracking firm Ace Metrix says there are more than 150 new ads, but the reception from U.S. consumers this quarter to those car-as-gift pitches suggests automakers are way off base. ...Read the whole story

  • Major Broadcasters Sign 9-Year NFL Deal

    NFL football will continue to be big business for the major TV broadcast networks for at least another decade -- with each paying big license fee increases for new nine-year deals. ...Read the whole story

  • Current TV Taps NBC News' Hartnett To Head Marketing

    Midsize news channel Current TV has made two senior-level marketing appointments. Former NBC News executive Bill Hartnett is now executive vice president of marketing. He will oversee Current's marketing and brand strategy for all traditional and digital platforms, both on-air and off-air. ...Read the whole story

  • Titan TV, Yidio Team For Instant Web Views

    In a sign of how online video viewing is gaining a certain parity with linear TV, listings service TitanTV.com is linking with a service that points people to instant Web viewing options. ...Read the whole story

  • CBS Partners With Examiner

    CBS has a deal with Examiner.com to meld its highly targeted content into its 25 Web sites attached to its local media properties. Examiner.com has a network of contributors that offer granular stories about various markets, from Duluth to Denver. ...Read the whole story

Marketers Slicing from TV Budgets for Online Video in 2012

Brace yourselves, TV networks. About two-thirds of marketers say they'll increase their budgets for online video advertising in 2012, and some of them will be snagging that money from the TV ad budget. That's the finding ...More