Friday, June 22, 2012
  • Nielsen Diary Misprints Impact Sweeps Results

    Nielsen continues to evaluate problems that impacted results for the May sweeps period, including errors in the diary printing process, sources said. The misprinting affected how people could properly fill out the documents, which are the sole ratings drivers in 150-plus local markets. ...Read the whole story

  • Twitter's Move To TV Could Face Overload Challenges

    Every image tells a story on television, but not a complete picture without real-time tweets connecting TV with online, says Twitter CEO Dick Costolo, speaking at Cannes Lions. The biggest challenge, it seems, is that broadcast TV needs a dependable partner -- but by Thursday the added tweet volume from the ad festival appears to have sent the site offline. ...Read the whole story

  • Jiffy Lube Tells Drivers 'Leave Worry Behind'

    Jiffy Lube is launching the first franchisee-funded national ad campaign in more than two decades.The campaign for the Houston-based retailer emphasizes the brand's mission to help make vehicle-preventive maintenance a worry-free experience. ...Read the whole story

  • TV, Video Viewing Climbs On Digital Devices

    Watching paid video content on mobile devices is climbing --- but gaming consoles remain the overall leader when looking at all new digital devices. ...Read the whole story

    Around The Net

    • Ann Curry To Be Replaced On 'Today'New York Times

      Ann Curry is apparently going to be replaced as co-host of NBC's "Today," according to reports of "secret" plans to do so -- a move that's "effectively an admission that all is not well" at the show, which was toppled off the top ratings spot for several weeks this spring by ABC’s “Good Morning America," writes Brian Stelter. The most likely candidate to replace Curry is Savannah Guthrie, co-host of the show’s 9 a.m. hour, reports Stelter. NBC actually made plans to sub Hoda Kotb, co-host of the show's fourth hour, in Curry's place today amid reports that she might not ... ...Read the whole story

    • Warner Bros. Syndicates 'Two Broke Girls' To CBS, TBSBloomberg

      Warner Bros. sold syndication rights to its freshman(woman?) series "Two Broke Girls" to CBS Corp. stations and TBS. The CBS run will begin in late 2014; TBS will begin airing the show in 2015. The sale is part of a trend for shows to begin syndicating earlier in their runs, instead of waiting for the traditional 100 episodes to run their course. ...Read the whole story

    Note To TV: Get Your Own-Label Social Media

    If a minor UK politician can launch something Twitter like in her spare time, just think what major media brands with marketing and management talent could do with TV and social media. ...More