Gannett Station Uses Elevator As Olympic Sales Tool by David Goetzl

Gannett Broadcasting President Dave Lougee speaks about a certain non-buyer's remorse that can set in during the Olympics. Advertisers in Gannett markets with NBC stations often find themselves entranced by the drama as the Games unfold, but by then the inventory can be all locked up. This year, the 12 Gannett NBC stations have been charged with developing tailored plans to attract more local advertisers for this summer's London Games. At WXIA in Atlanta, part of the initiative starts at the ground floor -- literally. ...Read the whole story

  • Nielsen Diary Misprints Impact Sweeps Results by David Goetzl, Joe Mandese

    Nielsen continues to evaluate problems that impacted results for the May sweeps period, including errors in the diary printing process, sources said. The misprinting affected how people could properly fill out the documents, which are the sole ratings drivers in 150-plus local markets. ...Read the whole story

  • Twitter's Move To TV Could Face Overload Challenges by Laurie Sullivan

    Every image tells a story on television, but not a complete picture without real-time tweets connecting TV with online, says Twitter CEO Dick Costolo, speaking at Cannes Lions. The biggest challenge, it seems, is that broadcast TV needs a dependable partner -- but by Thursday the added tweet volume from the ad festival appears to have sent the site offline. ...Read the whole story

  • retail Jiffy Lube Tells Drivers 'Leave Worry Behind' by Tanya Irwin

    Jiffy Lube is launching the first franchisee-funded national ad campaign in more than two decades.The campaign for the Houston-based retailer emphasizes the brand's mission to help make vehicle-preventive maintenance a worry-free experience. ...Read the whole story

  • TV, Video Viewing Climbs On Digital Devices by Wayne Friedman

    Watching paid video content on mobile devices is climbing --- but gaming consoles remain the overall leader when looking at all new digital devices. ...Read the whole story

Note To TV: Get Your Own-Label Social Media by Mike Bloxham

If a minor UK politician can launch something Twitter like in her spare time, just think what major media brands with marketing and management talent could do with TV and social media. ...More

  • IC Acquires Punch TV by Joe Mandese

    Los Angeles-based IC Places Inc. has agreed to acquire Hollywood-based Punch Television Networks, including TV stations, licenses and rights to all TV programming on its roster. The deal is expected to close the first week of July, and Punch TV Network President Joseph Collins will become CEO of IC, and will become joint chairman of its board along side current IC President-Chairman Steven Samblis. ...More

  • ABC's 'The Glass House' Is A Toxic 'Big Brother' Wannabe by Ed Martin

    I wonder if "The Glass House" will actually last through the summer, or if it will become such an embarrassment that ABC might pull it off air and let it play out online (or, perhaps worse, move it from its current Monday time period to the wasteland of Saturday night). It's been a while since I have referred to a so-called reality series as truly "toxic." I mean, given the mountain of unscripted product out there, much of it trash, it seems near-ridiculous to single one out as somehow worse than the rest and label it poisonous. But this cruddy ...More

  • To Bundle or Not To Bundle - That Is the Question for T/V (Television/Video) by John R. Osborn

    For those enterprises still receiving substantial cash from the traditional television business model there is no need to question the issue of bundling - the packaging of large numbers of TV networks into a cable or satellite subscription. Traditional television producers (national broadcast and cable networks, local stations/channels) and distributors (Comcast, Cablevision, Time Warner Cable, Direct TV, etc.) really have no desire to go to what they assume would be a less lucrative model -- one where consumers don't pay for content they don't watch, and advertisers don't pay for ads that aren't seen. ...More

  • Not So 'Fleeting': Indecency Issues Remain For Viewers And Marketers by Wayne Friedman

    The public airwaves and indecency: We all know where we stand on that. But do we know exactly what marketers think? For the most part they don't want to piss off customers, which can include parents and morally minded adults. ...More

  • Not Totally Forgettable: Those High-Rated But Canceled Network Shows by Wayne Friedman

    Every year we get one of these: a high-rated new TV show that's still canceled. This year's honor goes to CBS' "Unforgettable," starring Poppy Montgomery. At a healthy 12 million overall average viewers and a very decent 2.5 rating among key 18-49 viewers, it would seem a no-brainer to stay on the air. ...More

  • Adap.tv Announces Campaign Optimizer For Video by Tyler Loechner

    San Mateo-based Adap.tv Thursday announced its Campaign Optimizer for video, a "first-of-its-kind technology" that predicts the results of a campaign before running a single impression. The Campaign Optimizer will utilize historical data to analyze the impressions and predict results, which Adap.tv says will be accurate. ...More

  • Return-Path-Data Lexicon: EBIF by Jane Clarke

    Standardization, whether of terms, definitions, edit rules, measurement protocols or watermarking remains an important consideration in RPD measurement rollout progress. To that end, CableLabs has developed EBIF, a format that standardizes content formats to facilitate not only better use of the data for measurement, but also in addressable advertising and interactivity. Here are all the terms and definitions associated with EBIF: ...More