Gannett Broadcasting President Dave Lougee speaks about a certain non-buyer's remorse that can set in during the Olympics. Advertisers in Gannett markets with NBC stations often find themselves entranced by … Read the whole story
Nielsen continues to evaluate problems that impacted results for the May sweeps period, including errors in the diary printing process, sources said. The misprinting … Read the whole story
Every image tells a story on television, but not a complete picture without real-time tweets connecting TV with online, says Twitter CEO Dick Costolo, … Read the whole story
Jiffy Lube is launching the first franchisee-funded national ad campaign in more than two decades.The campaign for the Houston-based retailer emphasizes the brand's mission … Read the whole story
Watching paid video content on mobile devices is climbing --- but gaming consoles remain the overall leader when looking at all new digital devices. Read the whole story
If a minor UK politician can launch something Twitter like in her spare time, just think what major media brands with marketing and management … Read the whole story
Los Angeles-based IC Places Inc. has agreed to acquire Hollywood-based Punch Television Networks, including TV stations, licenses and rights to all TV programming on … Read the whole story
I wonder if "The Glass House" will actually last through the summer, or if it will become such an embarrassment that ABC might pull … Read the whole story
For those enterprises still receiving substantial cash from the traditional television business model there is no need to question the issue of bundling - … Read the whole story
The public airwaves and indecency: We all know where we stand on that. But do we know exactly what marketers think? For the most … Read the whole story
Every year we get one of these: a high-rated new TV show that's still canceled. This year's honor goes to CBS' "Unforgettable," starring Poppy … Read the whole story
San Mateo-based Adap.tv Thursday announced its Campaign Optimizer for video, a "first-of-its-kind technology" that predicts the results of a campaign before running a single … Read the whole story
Standardization, whether of terms, definitions, edit rules, measurement protocols or watermarking remains an important consideration in RPD measurement rollout progress. To that end, CableLabs … Read the whole story