Thursday, September 6, 2012
  • Chevy Strikes Sparks With MTV

    Chevrolet partnering with MTV to help get the word out about its minicar, Spark, which went on sale in mid-July in the United States. To tout the vehicle, which the GM division says is designed for first-time buyers and city dwellers, the automaker is launching "Cover the World," a program developed with MTV Iggy, a multiplatform for global artists and pop culture trends. The new online music showcase puts Spark in the midst of a program in which artists from abroad cover American pop songs. ...Read the whole story

  • Campbell's Chunky Revives 'Mama's Boy' Campaign

    After featuring "regular Joes" in its ads since 2008, Campbell's Chunky soup is returning to the "Moma's Boy" campaign premise. ...Read the whole story

Media Insights Q&A: Chris Moschovitis & Anna Murray

Chris Moschovitis and Anna Murray of tmg-emedia are on the forefront of Big Data management and analytics. President Anna Murray started her career as a broadcast news producer and quickly transitioned into the Internet, while CEO ...More