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• TV Nets Spend Billions Promoting Lineups by Wayne Friedman

  Nielsen says this summer and fall, TV networks will spend roughly the equivalent of $4.5 billion in TV promos -- with the majority of that messaging coming from its own network airwaves. ...Read the whole story

• telecom T-Mobile Touts Unlimited Mobile Data Strategy by Aaron Baar

  The lines are being drawn in the wireless data wars. On one side, are the sharers, AT&T and Verizon Wireless, which offer plans for multiple users to share data minutes across different devices. On the other: those offering unlimited data packages. ...Read the whole story

• NBC Sports Chief Prefers HD To 3D TV by David Goetzl

  Add NBC Sports Chairman Mark Lazarus to the list of executives casting doubt on the future of 3D TV. Lazarus believes the sports TV industry might jump over it to a degree and shift focus to the emerging ultra-HD format. ...Read the whole story

• apparel Football's Back: Brady, Matthews In New Campaigns by Sarah Mahoney

  UGG is breaking its new campaign with Tom Brady, the New England Patriots quarterback and fashion plate. And Gillette is spoofing Green Bay Packer Clay Matthews' signature move in a promotion for its Fusion ProGlide. ...Read the whole story

• Report: YouTube To Bring Movie Rentals To Connected TVs by Ross Fadner

  YouTube movie rentals are on their way to Connected TVs: on Tuesday, it was revealed that YouTube would add paid movie rentals to its app across hardware partner TP Vision's line of Philips-branded TV sets. ...Read the whole story

• research Facebook, Keurig Head 2012 Breakaway Brands by Karlene Lukovitz

  Facebook held onto its top ranking in this year's edition of Landor Associates' annual Breakaway Brands Study, which identifies U.S. brands showing sustained brand-strength growth over a three-year period. ...Read the whole story

Media Insights Q&A: Chris Moschovitis & Anna Murray by Charlene Weisler

Chris Moschovitis and Anna Murray of tmg-emedia are on the forefront of Big Data management and analytics. President Anna Murray started her career as a broadcast news producer and quickly transitioned into the Internet, while CEO Chris Moschovitis has a background in the hard sciences: physics, math and computer science. This combination of talent positions their company in the forefront of analytics as it applies to Big Data sets in the media sector. In my interview with them, Chris and Anna talk about tmg-emedia, data-driven journalism, the fear of change in today's executive suite, the future of data use in ...More

• Political Revenues Bring Stations Joy And Happiness, Maybe by Wayne Friedman

  It's September, and the real push for political advertising is about to start. Estimates are that 75% of all political spending goes into the last seven to eight weeks of any political race. And, of course, we have a big one sitting out there. ...More

• More Than 60 Percent of Consumers Use Social Media While Watching TV by Daisy Whitney

  During a recent interview with Media Magazine, Ogilvy's Chief Digital Officer Brandon Berger offered up one of the most insightful remarks about mobile devices that I've heard: "We have this idea that the TV is the first screen, but where is the activity occurring? It's occurring on the tablet or the mobile device, so which one is the priority screen?" Given the attention that consumers devote to their phones and tablets, it seems clear that the most important screen has become the one that allows viewers to look up information, or buy products, or talk about what they're watching. ...More

• Report: Nearly Half Of Consumers Start Video On One Device And Finish On Another by Daisy Whitney

  Consumers aren't just watching video on many different devices; they often start a video on one device and finish it on another. In a report detailing multi-screen behavior, Google studied how consumers shifted from tablets to smartphones to PCs for various activities. ...More