What will the future of TV be like? You may wonder if commercials are doomed. At the very least, they are under assault in a rapidly changing TV world. Read the whole story
Pay TV subscribers have made some bigger changes recently -- including cord-cutting, with more alterations apparently to come. When asked in a survey about … Read the whole story
The agency will oversee all aspects of MTV and MTV2 media planning and buying. The award comes amidst a number of changes at the … Read the whole story
The Interactive Advertising Bureau (IAB) has released updates to its OpenRTB (real-time bidding) standard that include new ad portfolio, video placement, header bidding, and … Read the whole story
"Though the bow's design and the campaign creative have evolved over time, the icon is still an essential part of this campaign," Lexus' Brian … Read the whole story
A video is the centerpiece for a campaign to bring awareness to the assault on human rights being carried out by the government of … Read the whole story
The promotion of 'Beauty and the Beast' and 'Moana' earned Disney the highest Facebook engagement score and the the No. 8 spot on the … Read the whole story
TV news orgs take responsibility for errors. What about you, Facebook? Are you taking responsibility for any so-called news reports over the past six … Read the whole story
Cable ad spend at the national level did not make a significant impact on Donald Trump. However, Senate candidates benefited greatly from an increased … Read the whole story
It would be ridiculous for me to list even a single example of how consumers' trust of advertisers and advertising in general has been … Read the whole story
A new report from Digitalsmiths and TiVo shows how much viewers would like a slimmer cable package, and how accepting they might be of … Read the whole story
Please join the editors of MediaPost in congratulating our 2016 winners. Go to our awards site for details on our AOY publishing and event … Read the whole story
For the first time, children are spending more time online than watching tv -- meaning that transparent influencer vlogging is become increasingly important to … Read the whole story
Ross McCray, co-founder and CEO, VideoAmp, studied math and astrophysics at UCLA before he dropped out and moved to media technology. As an early … Read the whole story
The cross-platform solutions player and big British broadcaster claim interactive TV advertising breakthrough on OTT devices. Read the whole story