Morgan Stanley analysts are predicting Facebook could generate $1 billion in revenue in its first year of adding video ads to its site on a regular basis, and it's plain … Read the whole story
One in three media buyers who attended this year's Newfronts said it positively impacted their plans for digital video ad buys. Sixty-four percent of … Read the whole story
Yesterday's big news in the advertising world - and especially in the programmatic advertising world - was AOL's $405 million acquisition of online video … Read the whole story
With digital AOR Struck, the QSR brand has produced 101 videos showing its customers how to "Go Big" -- part of the chain's overall … Read the whole story
Video is a no-brainer for companies wishing to drive audience engagement and revenues, be they advertisers, publishers or technology companies. So how can publishers … Read the whole story
Millennial Media has entered into a partnership with Latin American mobile ad network Adsmovil to help expand its presence in the region. Adsmovil will … Read the whole story
I wrote in RTBlog last week that the ad tech marketplace has begun consolidating, and today's AOL/Adap.TV news only solidifies this. The programmatic online … Read the whole story
Instagram on Wednesday released the latest version of its photo- and video-sharing app, allowing users to upload videos from their media library. Read the whole story
As time spent on digital platforms, with a focus on video, begins to surpass time spent on television, what's the best sell-side and buy-side … Read the whole story
I have a 3-year-old son who is obsessed with YouTube. He has had an iPad or iPhone in his hands since he came out … Read the whole story