With Amazon Ads' new interactive TV ad format, viewers can shop multiple product variations on a "shoppable carouse ...
Today's Top News
MediaDailyNewsInside eBay's Next Generative AI Ad Marketplace
eBay chief AI officer Nitzan Mekel-Bobrov is focused on AI across the company - particularly in its ads, developer, search and marketplace businesses. ...
The IPG Mediabrand unit also named UM's Amie Owen Global Chief Growth Officer of Kinesso Commerce. ...
Disney posted profitability earlier than expected in its Q2 period at some of its high-profile D2C entertainment busines ...
To ramp up performance-based ad efforts for better business outcomes, NBCU has forged a retail media partnership wi ...
Meta Platforms is urging a federal appellate court to reconsider a recent 2-1 decision allowing Facebook advertisers ...
Campaign highlights the breadth and quality of the dairy co-op's brand portfolio. ...
According to a study by Material and commissioned by TikTok, 61% of TikTok users discover new brands a ...
Rather than scream "Clearance!", the crafting chain hopes the cuts enhance its commitment to creative joy. ...
Disney Reports Small D2C Profit, Overall Mixed Results, Stock Sinks 10%
Disney posted profitability earlier than expected in its Q2 period at some of its high-profile D2C entertainment busines ...
Budweiser In Brazil Launches Novel Music Platform: UninterruptAds
Budweiser created UninterruptAds, an initiative that converts songs that mention the brand's name into targeted ads within t ...
Quad Debuts Creative Agency Betty
The name honors the late Betty Quadracci, Quad's co-founder. All staff moves to Betty. ...
Sutton Takes Reins As President For Terri & Sandy
Sutton, with tenures at Curiosity and Suburu, replaces co-founder Terri Meyer, who retired after 14 years. ...
'The Kansas City Star' Upgrades Digital Platform
"Edition" is a daily newsletter with interactive puzzles and games, along with news. ...
Hearst Puts 'Austin Daily' Newsletter On Hold For Three Months
"Austin Daily" will return as the daily newsletter of "Austin Monthly" magazine. ...
Tech Group Battles Ohio Over Restrictions On Teens' Social Media Use
NetChoice is seeking a permanent block of a new Ohio law that prohibits large platforms including Instagram, Faceboo ...
Paxton Media Group Acquires 'Kernersville News'
The North Carolina paper has been in business since 1938. ...
Chrissy Teigen Pitches Peace, Quiet, KFC For Mother's Day
The chicken chain has launched a "real-talk" Mother's Day menu to highlight what moms actually want this y ...
Pizza Hut Taps Wendy's Loredo For U.S. President
Loredo joins Pizza Hut June 3 after an eight-year stint at the Wendy's Company, where his final tit ...
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Find Out More »OPINION
Following some criticism that was a step backwards for out-of-home, MRC chief George Ivie explains how it's really just a building block for something much better. ...
The election is six months away, well beyond the 100-day mark when predictive analytics have meaningful rates of accuracy. But that's not going to deter MediaPost from publishing a regular series of prediction markets data ea ...
"Come on, let's punch cholesterol in the face!" says the Brawny Man-type hero in this over-the-top ode to the way meat historically made the man. ...
