Edelman, UK's NICA Launch Longevity Lab
- by Steve McClellan @mp_mcclellan, March 25, 2024
It’s no secret that brands frequently bypass consumers aged 55 and older in their marketing plans.
But marketing agency Edelman and the National Innovation Centre For Ageing hope to change that with a new offering they’re calling the Longevity Lab.
The London-based lab is described as a resource to help …
