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THE APPY AWARDS

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APRIL 26th

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APPS IN THE NEWS

Watching Ads Verified By Facial Recognition Earns Moviegoers Free Ticket
Yesterday

"Branded content will become the definitive entertainment medium," MoviePass cofounder Stacy Spikes said. He wants to give moviegoers a free ticket for watching ads with facial recognition technology. ...

Google Android Users In Europe Get New Setup Options
April 19, 2019

Marketing for Google may become a bit more strategic. Android users in Europe will see an option to download search apps and browsers, giving them choices on the types of apps and services. ...

Search Analytics Tool Moves Into Financial, Investor Markets
April 19, 2019

Analytics provider SimilarWeb has moved into the financial space with the launch of an analysis tool that uses online data to offer insights for real-time investments. ...

Michelob Ultra Pure Gold Offers Nature-Themed Ad Blocker
April 19, 2019

Timed for Earth Day, the organic beer's app continues its theme of "helping people connect with nature." ...

Google Brings YouTube To Amazon Devices, Resolves Dispute
April 18, 2019

The companies say that in the coming months, Google will bring official YouTube and YouTube TV apps to Amazon Fire TV devices, while Amazon will bring Prime Video to Google Chromecast devices. ...

Fraudulent Apps Skyrocket, Brands Must Adopt Safeguards
April 18, 2019

The total number of fraudulent apps has increased by 159% from 2017 to 2018, while more than 160% new fraudulent apps were identified during the same period. ...

Google Pay Users Can Retrieve Loyalty Cards And Tickets From Gmail
April 16, 2019

Google Pay users can pull loyalty cards, movie tickets, boarding passes and offers from their Gmail inbox. Google promises users "won't get more offers." ...

Pendo Launches Tool To Help Marketo Clients Build Their Email Teams
April 15, 2019

The new product allows non-power users to come on board, while setting up a guard rail to ensure compliance, the company says. ...