RPM - Media Planner

Responsibilities: • Work with the clients and the account team to understand a clients’ business objectives and advertising strategies • Serve as a liaison with account management department, clients and consumers to develop media strategies and campaigns • Research utilizing specialized industry resources; research and analyze data to translate ideas into a quantifiable task • Analyze and recommend target, geography, timing, medium, support levels and/or within budget • Make recommendations on the best form of media for specific clients and campaigns • Develop a working knowledge of basic media concepts, terminology, media math and media • plan execution (e.g., reach, frequency, universe, rating, CPP, CPM) • Use appropriate technology/research systems/tools. Apply appropriate media math/system to media problems in an accurate and timely manner Requirements: • 2-3 years of spot television, spot radio and OOH background • Bachelor's degree, in advertising, marketing, business administration or communications • Strong quantitative skills, including analytical abilities and math proficiency • Excellent organizational, verbal and written communication skills • Clear understanding of media planning and buying process (local & national) • Proficiency with Excel, Word, PowerPoint • Knowledge of STRATA and Workhorse • Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure • Detail oriented with the ability to produce accurate work product • Strong project management skills