Judging

Digital Out-of-Home Awards Judging Methodology:

MediaPost has created the Digital Out-of-Home Awards to honor the most innovative and effective advertisements in the realm of digital-out-of-home media.

Our judging panel consists of experts from the fields of advertising, marketing, digital technology and outdoor media.

By the time a Digital Out-of-Home Awards entry reaches the winner’s circle, it has survived two rounds of judging. Round One consists of the MediaPost editorial team reviewing and judging each of the categories. Our editors handpick three finalists per category and then send the results to the 2014 Digital Out-of-Home Awards judges, who will review the three finalists from each category and ultimately name a winner for each.

If you are interested in becoming a juror for the Digital Out-of-Home Awards, contact Laura Daly.


Chris Adams
CCO, Phenomenon
Chris Adams wakes up every day hungry for new ideas and new ways of sharing them with the world. As Chief Creative Officer, his mission is to inspire everyone, in every department to create, support and grow big ideas–the ones that change the conversation, get people to participate and become a part of popular culture.
 
Previously, he founded his own boutique agency, developing award-winning integrated and digital campaigns for a wide range of clients. Before that, he spent three years leading the creative department at Saatchi & Saatchi LA, where he helped Toyota rebound from the effects of a massive recall to become the #1-selling retail car brand in America. During his tenure the agency was named Social Media Agency of the year and Digital Agency of the year in Los Angeles.
 
Prior to Saatchi, he spent 16 years at TBWA/Chiat/Day, where he worked directly with Steve Jobs on Apple, launched the global "Dogs rule" campaign for Pedigree and led Nissan to their first Emmy nomination.
 
He's spoken at SXSW, been profiled in numerous advertising and marketing books, is a frequent judge at advertising competitions and his work appeared in the Emmy award-winning documentary “Art & Copy."
Sara Bamossy
Chief Strategy Officer, Pitch
Sara is Pitch’s fearless strategic leader. She brings a broad range of brand and retail experience across global clients including Toyota, P&G, Cadbury, General Mills, and Square Enix. Sara’s specialty is a deep understanding of a wide range of consumer groups and has been consulted by publications such as Ad Age and Forbes for her expertise on Millennials and Boomers. Previously with Saatchi & Saatchi, Sara's strategic thinking has inspired campaigns that have earned numerous industry awards including a Gold Jay Chiat Award, two Effies, and a Cannes Gold Cyber Lion. She graduated Summa Cum Laude from UCLA and completed the distinguished EPWL program at Stanford’s Graduate School of Business. Sara’s personal metric for a well-lived life is a passport full of stamps. She loves travel, as well as coming home and approaching everything with fresh eyes and new ideas.
MT Carney
Founder & CEO, Untitled
MT Carney is the founder and CEO of Untitled Worldwide. Untitled is a creative business partner to brand, with clients including GAP, Pretty Simple, Spotify, Glossier, Oscar Health Insurance and Game of War.

Prior to founding Untitled, MT was President of Marketing for Walt Disney Studios Worldwide, where she was responsible for a complete overhaul of the studio's marketing organization, to create a more efficient and streamlined process that produced exciting, integrated, targeted and cost efficient campaigns.

MT was also a co-founder of Naked Communications NY where she and her partners created a wave of change across the marketing community. MT also co-founded Nails Inc, the leading producer of nail products and services in the UK. Other previous positions include Worldwide Planning Director at Ogilvy & Mather and Chief Strategy Officer at Universal McCann.

She has won numerous industry awards including - Advertising Age Media Maven, AAAA Woman to Watch, Campaign Women to Watch, D&Ad Pencils, Media Week Awards, Campaign Planning Awards and the Institute of Practitioners in Advertising Outstanding Achievement award, among others.
Jason De Turris
Chief Strategy Officer, Phenomenon
Jason De Turris, Chief Strategy Officer at LA-based business transformation agency Phenomenon, is an ad industry veteran who was brought in last year to strengthen the agency’s strategic leadership. He’s currently leading the teams who are working with Phenomenon’s clients, including Wilson Sporting Goods, Men’s Warehouse, Inuit and more. Prior to Phenomenon, Jason was the VP, Chief Strategy Officer at CP+B, where he managed the planning group for 5 years and spent the last year as International CSO when he opened CP+B’s first office in Asia.
Kathy Delaney
Global Chief Creative Officer, Publicis Health

Kathy Delaney is the Global Chief Creative Officer of Publicis Health. She uses her bold creative vision to tell compelling, human-centric stories that promote health and wellness, while creating strong results for the agency’s clients, which include Allegra and the American Heart Association. Previously, Kathy served as Global Chief Creative Officer at Nitro, where she helped build the business globally, culminating in its sale to digital consultancy, Sapient, and successfully forming SapientNitro, a global digital and brand specialist network representing clients such as KRAFT, Foot Locker, A&E, Mars and Unilever. Prior to that, spent 12 years at Deutsch New York, climbing the ranks from Associate Creative Director to Chief Creative Officer and Managing Partner. There she helped to grow the company from a boutique into an integrated marketing company, all while producing memorable and innovative work for clients such as Ikea, Revlon and Tylenol.

Dustin Engel
Head of Analytics and Data Activation, PMG

Dustin Engel leads the Data Activation Group at PMG, which is comprised of the Analytics & Decision Sciences Team and the Advanced Media Team. He has over 18 years of experience ranging from ad technology to agency and client side marketing leadership. Dustin led the Western US and strategy team for a division of Aegis/Dentsu and was the Chief Marketing and Strategy Officer for Clearsaleing, the first attribution platform company to be acquired by a global public company (eBay).

He is a well-recognized digital advertising and retail industry expert, and a contributor to highly regarded industry publications such as MediaPost, iMedia Connection and DM News as well as a frequent speaker at conferences including Shop.org, Digiday, SMX, eTail, iMedia, Programmatic Insider Summit, Digital Hollywood and CitiFinancial’s Entertainment, Media and Technology Conference.

Kym Frank
President, Geopath
Kym was elected TAB President at the 2015 OAAA/TAB Conference. In the September 2016, Kym led the organization through a full rebrand under the new name, Geopath. Geopath is the industry standard that powers a smarter OOH marketplace – through state-of-the-art audience location measurement, insights, and market research innovation.

Kym has 20 years of media research experience, deriving insights from quantitative and qualitative custom research, syndicated resources and big data. Kym’s agency and business consulting background provide her a thorough understanding of how advertising can drive business results. Her recent work leading the Client Solutions team at Symphony Advanced Media included ground-breaking media measurement, advertising effectiveness research and ROI analysis across channels, including mobile, digital, television, radio and GPS technology. Previously, she held leadership research positions at ZenithOptimedia, FTI Consulting, and CBS Television Distribution.

She is a member of the Digital Signage Federation’s Global DOOH Council and the Market Research Council. Kym is excited about the opportunities available to the out of home industry through the use of big data and looks forward to “powering a smarter OOH marketplace” at Geopath.
Barry Frey
President & CEO, DPAA

As President & CEO of the Digital Place Based Advertising Association (DPAA), Mr. Frey oversees all operations driving awareness, value and revenue to this fast growing space. The DPAA provides industry leadership to networks, technology, content, location data, mobile and research companies. It fosters collaboration between the digital out-of-home (DOOH) community, ad agencies and brands providing research, standards and best practices in areas such as mobile integration and programmatic.

During Mr. Frey's tenure, he has vastly grown the organization's mission and membership base. In addition to DPAA providing marketing, tools and standards for share shifting media spend, DPAA also acts as a business accelerator to individual members and the total advertising ecosystem. DPAA membership has tripled under Barry’s watch, including extensive ad-tech, location data and global expansion. He has brought the entire digital place-based (DPB)/DOOH industry to new heights of recognition in large part through his creation of the “Video Everywhere” annual global Summit attracting the highest levels of brand and agency decision makers along with today’s important thought leaders.

Under Mr. Frey's leadership, the Summit has shattered all previous attendance records while firmly establishing itself as the premier conference dedicated to all digital ad applications outside the home, including programmatic buying, multi-screen strategies, data growth and location initiatives.

Before joining DPAA in May 2013, Mr. Frey was widely recognized as a digital and advanced advertising leader and revenue generator. As architect, marketer and chief revenue officer for Cablevision's digital and advanced advertising business, he oversaw the ad sales transition to the digital model. As Executive V.P. Advanced Platform Sales, he built the mobile and web advertising businesses, and the industry’s leading advanced TV operation, all driving creation of new revenue streams.

Earlier, as Managing Director International Sales and Business Development, USA Networks, Mr. Frey created some of the first multimedia advertiser agreements in U.S. advertising. In his international role, Mr. Frey built and oversaw the global sales and marketing infrastructure for the networks.

As Senior Vice President Media for the National Basketball Association, Mr. Frey drove TV, print, radio, Internet businesses and marketing partnerships while reporting to NBA Commissioner David Stern.

Mike Gamaroff
SVP of Channel Strategy, SITO Mobile

Mike is SVP of Channel Strategy at SITO Mobile. He has worked for leading digital marketing agencies since 1999 in a wide mix of disciplines such as creative direction, programmatic buying implementation, data logic and software design.

After the acquisition of his independent Facebook Marketing Partner social and mobile technology agency by advertising giant WPP, Mike took his experience of bridging the physical and digital media to the largest buyer of out-of-home media in the world, Kinetic Worldwide where he served as head of innovation 2 years. Mike won a Mediapost DOOH award in 2016 for his work with Unilever’s Lipton Ice Tea.

In June 2016 he joined emerging ad-tech powerhouse, SITO Mobile as SVP of Channel Strategy. With a passion for helping advertisers see past channel silos and instead discover the compounding effect of Outdoor and Mobile, SITO's technology platforms and products were the best Mike had surveyed in the market and it has become a fitting enabler of his vision for true media convergence.

Luke Hamilton
Global VP of Creative, Emerging Experiences, SapientRazorfish

Luke is the co-founder of SapientRazorfish’s Global Emerging Experience (EE) practice, which focuses on driving customer engagement in the physical world. The team’s devotion to blending digital and physical environments has led to award-winning, business transformational experiences in retail, mobile, online, events, exhibits, product development and mixed reality for global brands, including Audi, Google, Microsoft, T-Mobile, Delta Air Lines and Samsung.

Luke has been with Razorfish since 2007 and has over 20 years of experience in marketing and design innovation. He regularly speaks at conferences has including SXSW, DSE, IxDA, MarketingWorld, reMIX and more, where he shares his insights and knowledge on digital engagement in the physical world and our future with mixed reality.

Tony Jarvis
Research Architect, OMC

A global advertising and media research architect, Tony’s diverse international experience encompasses all facets of marketing whether serving the brand advertiser, ad agency, media seller or the research vendor segment. This extensive knowledge gives Tony and the Olympic Media Consultancy (OMC) team an unprecedented ability to blend the learning from a variety of research methodologies, techniques and data whether for insights into brand growth, product development, advertising/creative strategy and execution or database/systems development. Tony has enjoyed primary roles with some of America’s largest advertisers including P&G, GlaxoSmithKline and Diageo when on the agency side.

As a global champion of new, more accountable methods for media measurement he was a member of the Steering Board and Technical Committee of the ESOMAR Global Guidelines on Out-of-Home Audience Measurement. He was instrumental in the development of “New Postar”, now “Route” in the UK and “Eyes-On” in the US. Most recently his company was retained by the Media Ratings Council to support the development of Guidelines for DOOH media.

He is a regular speaker at international media research Symposia, including the ESOMAR Worldwide Multi-Media Measurement (WM3) Conference where he served as the Conference Chairman in Berlin in 2010. In 2012, he authored the Green Paper, “Time to Take Ownership” regarding the measurement and harmonization of DOOH metrics globally. His presentation, “Value of OOH Global Currencies - Where do we go next?” at the 2012 FEPE International OOH Congress was widely acclaimed. He was a member of a blue ribbon panel on “Big DATA” where he presented, “The Third Edge of the Sword” at the EACA Autumn Meeting in Brussels, 2013 and was the Keynote speaker at the Transit Media Group Congress in St. Petersburg, Russia in July, 2014, “The Media Olympic Games: Can Transit become a Mandatory Sport? A US Perspective.”

He has been a long standing Judge for both the “Creative Media Awards” and the “Digital Out of Home Awards” sponsored annually by MediaPost and also a proud member of the ARF’s Erwin Ephron Demystification Award Committee since its inception.

Tony was a British Olympic Swim Team Captain and finalist. He has won world swimming titles and set masters age group world records and continues his passion for the sport along with tennis.

Michael Lieberman
Chief Strategy Officer, Kinetic NA

Michael Lieberman is Chief Strategy Officer of Kinetic North America, where he is

responsible for accelerating the overall growth and client service agenda set forth

by the organization.

In his new role, Lieberman is tasked with accelerating the evolution of Kinetic North

America’s core offering to better reflect today’s integrated, cross-media

environment. He joins Kinetic following its successful, award-winning year which

included numerous MediaPost DOOH’s awards, ADWEEK Media Plan of The Year

and the OAAA Media Plan of The Year.

Lieberman had served as the Chief Operating Officer of Kinetic’s parent company,

tenthavenue, in North America for the past two years. Under Lieberman’s

leadership, tenthavenue’s North American operation has scaled for success and

been recognized with awards including IAB MIXX and Shopper Marketing Effies. In

addition to working alongside Kinetic, Lieberman supported the growth of

companies such as Bookmark, Candyspace, TMARC and Spafax in North America.

Prior to tenthavenue, Lieberman was the North America CEO of Joule, WPP’s

mobile agency. He has also been an active member of industry bodies as co-chair

of the Location Data Accuracy Group for the Mobile Marketing Association (MMA)

and chair of the American Association of Advertising Agencies (4As) Mobile

Strategic Task Force. In these roles, Michael worked alongside other industry

leaders to advance the mobile ecosystem by providing leadership, advocacy, and

best practice guidance.

Michael has worked for a number of industry-leading mobile businesses including

Juice Wireless and the HyperFactory. Michael began his career in media in 1997

at Ogilvy & Mather and he has a BBA from the University of Michigan.

Joe Mandese
Editor-in-Chief, MediaPost

Joe is one of the most respected journalists covering the advertising industry. 

He has unparalleled access to some of the most influential thought leaders in media, from agency CEO’s to Fortune 500 CMO’s.  Joe has built his reputation over 30+ years, and is the only journalist to have held prominent positions at all the industry’s Big 3 trade publications (MediaPost, Advertising Age and Adweek).

Joe has a unique talent for contextualizing news and information for media buyers, planners and brand marketers in a way that is relevant to their day-to-day media decision-making process. He is routinely sourced in news stories about advertising and has frequently been called upon by industry leading organizations to serve as moderator or guest speaker at their events and symposia. He is the rare journalist who has earned the status of a true thought leader in the industry he covers.

Maggie Meade
Co-Founder,Executive Producer, Sibling Rivalry

Maggie Meade is one of the founders and Executive Producers at NYC-based production company, Sibling Rivalry.

As the former Executive Producer and Head of Creative Operations of the Design + Digital Department at @radical.media, Maggie had managed a growing team of Art Directors, Copywriters, Animators, Editors, Producers and Programmers who created a diverse portfolio of transmedia entertainment.

Prior to @radical.media, Maggie served as the Director of Creative Innovation at renowned agency, Droga5. While at Droga5, she produced and branded various award-winning multimedia projects, including the “Tap Project,” a campaign that advocated national restaurants donating $1 for every glass of tap water in order to raise awareness and help provide clean and accessible drinking water for millions of children around the world. The “Tap Project” won numerous accolades and awards, including the Cannes Titanium Lion.

Now as part of the leadership team at Sibling Rivalry, there isn’t a single aspect of her business that she’s not involved in, whether it’s biz dev, on-set production or event management. During her time at Sibling, she has supervised and worked on projects for the WTC Ford Hub, BET Awards, E!, Acura, Cadillac CT6, TED Global, The Food Network and more.

 

 

 

 

Ellen Oppenheim
VP Global Trade Groups, Prohaska Consulting

Ellen Oppenheim brings a valuable 360° perspective to her role at Prohaska Consulting, where she works with trade associations and trade press to advance digital and programmatic practices.

Ellen has earned a reputation as a respected media strategist buyer, seller, marketer, client, professor and consultant, based on her ad agency, publisher, trade association and consulting roles with organizations such as Y&R, FCB, Time Inc. and MPA. At Oppenheim Media Consulting, she helped companies in the marketing-media industry grow revenue, as digital technology altered the landscape.

Ellen has worked with digital and analog media, spanning almost every ad category with both branding and direct response clients.

A Mississippi native and Honors graduate of the University of North Carolina at Chapel Hill, Ellen enjoys New York City, where she and her family reside.

Raphael Rivilla
partner, Media and Connections Planning, Marcus Thomas
Today’s media options are making it easier and easier to connect with, and deliver value to, consumers – but only if you understand the emerging media platforms like addressable advertising and programmatic trading. That’s Raf’s specialty. Having a media resumé shaped in San Francisco and Atlanta with clients ranging from SEGA games, Caesars properties and Sherwin-Williams, to SafeAuto, Troy-Bilt and March of Dimes, Raf brings nearly 20 years of experience in media planning and buying to this challenge. His expertise runs the gamut from integrated media and marketing, search engine marketing, and social and mobile media, to department and staff development. Raf believes in taking informed risks and using data to drive action. He thrives on delivering optimized cross-platform messaging in sync with the customer life cycle, and keeps looking for the next big thing in digital. Under his leadership, Marcus Thomas has become the largest media buyer in Ohio; the first Cleveland agency with its own real-time media trading desk; and a completely Google AdWords Certified department.
Sarah Stringer
SVP, Head of Catalyst and Innovation, Carat USA
Sarah Stringer has come quite some way since she started out in London: her first job in media involved booking ads for a funeral company. She moved over to Mediacom London to the TED team specialising in the entertainment category looking after Universal Music’s brands Def Jam, Mercury Records, Decca Records and Deutsche Grammophon.

After five years in London she moved to Melbourne, joining Carat Australia in 2011 as a strategist, delivering impressive results on brands such as Disney, Nintendo, Adidas and Mattel, including launching movies The Avengers, Frozen and Star Wars: The Force Awakens. Identified as a 'Formidable Femme' in Campaign Asia's Women to Watch 2015 she became the youngest member of the agency’s senior management team and started their Innovation dept. focusing on delivering technology and trends insights to agency teams and clients. Stringer joined Carat USA in Jan 2016 leading the strategy across the Confectionary portfolio for Mondelez North America.

Her role as SVP, Head of Catalyst and Innovation sees her lead Carat’s Innovation teams in being ‘brave’ in their day to day work by embracing a test and learn framework to understand new ways to achieve business results. She works with the Catalyst Lab team delivering thought leadership, working with emerging tech platforms to build MVP’s to help solve client business needs.  She also leads a range of learning opportunities across the agency including Brave Brews (where outside speakers inspire our teams tackling macro trends), Innovation Incubator (in-house tech/platform 101 and workshops) and Brave Booze (internal sharing of amazing work across the agency).

 

Jeff Tan
Senior VP, Mobile, Dentsu Aegis Network USA

Jeff Tan is Senior Vice President, Mobile, Dentsu Aegis Network USA. He is responsible for the development of Dentsu Aegis Network’s mobile stack, leading a diverse team of mobile specialists across the entire US network.

A digital native, he has consulted with global brands in the USA, UK, Australia and Germany. Jeff has worked on advertising campaigns for clients including Disney, Coca-Cola, Calvin Klein, Fox, Nissan, and created the world’s first face-detection dynamic OOH campaign for General Motors in Los Angeles. 

He successfully launched iProspect, Dentsu Aegis Network in Melbourne Australia, building a digital-performance agency from scratch to a market leading position in 3 years. Jeff completed an M.B.A. at Australian Graduate School of Management. His current goal is to run a marathon in all 7 continents.

Nickie Thongton
Art Director, McCann New York

Kulika “Nickie” Thongton was born in Thailand but raised in Canada, San Francisco and North Carolina. A lifelong admirer of good design, she moved to New York City in 2014 to work with – and be inspired by – the best creative idea-makers in the world.

Her career started in filmmaking at a production house, where she produced and edited commercials and video content. Later, she honed her focus in order to work exclusively on advertising. Her obsession with detail and passion for great design served her well as an art director working at such acclaimed agencies as GSP (Goodby, Silverstein & Partners), MullenLowe and McCann.

Nickie has devised and executed work for an extensive top-tier client list that includes Chevy, HP, Sprint, Xfinity, Yahoo, eBay, Häagen-Dazs, Logitech, Pep Boys, HondaJet, Ulta, Verizon, Chick-fil-A, Microsoft
and the U.S. Army. Across the span of an 8-year career, she’s been professionally recognized by The One Show, New York Festival,
 Cresta International Advertising Awards and Effie Awards. Her work
has been featured in CNN, Forbes, ABC News, Time, The New York Post, Huffington Post, Wired magazine and many other publications.

Today, she continues her work at McCann New York for Microsoft and a stable of other clients.

Drew Ungvarsky
Founder, CEO & Executive Creative Director, Grow
CEO and executive creative director Drew Ungvarsky started Grow in the spare bedroom of his Norfolk, Va., home and has led the digital agency to great acclaim, winning eleven Cannes Lions including the inaugural Mobile Grand Prix. He's equipped with a strong mix of visual design and creative skills, and has built a strong team that’s constantly trying to reinvent the way we see and use “digital” every day. Grow has pioneered renowned digital advertising campaigns including Madden GIFERATOR, Burberry Kisses, and Coca-Cola Hilltop Re-Imagined, working with such clients as Google, Nike and Burberry, as well as niche and local clients.