Judging

Digital Out-of-Home Awards Judging Methodology:

MediaPost has created the Digital Out-of-Home Awards to honor the most innovative and effective advertisements in the realm of digital-out-of-home media.

Our judging panel consists of experts from the fields of advertising, marketing, digital technology and outdoor media.

By the time a Digital Out-of-Home Awards entry reaches the winner’s circle, it has survived two rounds of judging. Round One consists of the MediaPost editorial team reviewing and judging each of the categories. Our editors handpick three finalists per category and then send the results to the 2014 Digital Out-of-Home Awards judges, who will review the three finalists from each category and ultimately name a winner for each.

If you are interested in becoming a juror for the Digital Out-of-Home Awards, contact Laura Daly.


Rob Baiocco
Co-Founder and CCO, Bam Connection

Rob is the Co-Founder and CCO of The BAM Connection, a full-service ad agency in the digital hotbed of Dumbo Brooklyn. The agency has a driving philosophy that “Simplicity Liberates Creativity.” 

As CCO, Rob oversees the creative vision for all work across a wide variety of categories including, spirits, healthcare, tech, tools, social responsibility and universities. BAM clients cover and have covered a wide range as well including: Deutsch Family Vineyards, Akorn Consumer Health, American Heart and Stroke Association, ZTE, Juilliard, AmLactin Skin Care, Brockmans Gin, and Wrangler Jeans. The agency also works in all media including social, TV, digital, OOH, experiential, print, voice/radio to name a few. 

Rob is a proud member of the Ad Council, with over 12 years served on the Creative Review Committee. He is currently on the White House task force to help battle the Opioid Crisis in America. He has also worked closely with the Office of the Special Narcotics Prosecutor for the City of New York to help make people aware of the deadly dangers of Fentanyl in NYC. 

Prior to launching BAM five years ago with his partner, Maureen Maldari, Rob was Executive Creative Director at Grey NY for 20 years where he produced multi-platform, award-winning campaigns, for many of America’s most popular brands, including Captain Morgan, E*Trade, Pringles, Starburst, Tanqueray, Six Flags, Aquafresh, Crown Royal, Febreze and Frontier Airlines.

Karen Benson
EVP, Director of Integrated Media, Deutsch New York

Karen has extensive planning experience managing large, multi-product brands across a variety of media, traditional and nontraditional. Her extreme passion for media has led to numerous successful multi-platform deals along with recognition from MediaWeek for leading her team to winning Media Plan of the Year. 

While constantly pushing the bar on creative media thinking combined with a working style that embodies true integration, Karen was recognized as a “Rising Media Star” by MEDIA magazine. She has worked on a vast array of brands, like Brinks Home Security, Sony Music, ESPN, United HealthCare, Bank of America, Starwood Hotels and Resorts, Sherwin Williams Diversified Brands, Green Giant and PNC Bank. Karen also ran DIRECTV’s Media Business for 10 years. 

A graduate from Iona College with a degree in Marketing, when she’s not working, she enjoys a good baseball game and spending weekends at the beach with her family.

Frederic Bonn
Executive Creative Director, iCrossing
Frederic Bonn, Executive Creative Director of iCrossing New York is tasked with leading the development of transformative ideas for iCrossing's clients and fostering a unified creative culture. He is led by the belief that technology enables endless expressions of creativity and can help brands create seamless and engaging experiences that deliver value to users, regardless of channel or platform. Frederic joined iCrossing from Mirum & J. Walter Thompson Company. He also previously served as the Executive Creative Director at Razorfish New York, managing the creative department across all agency clients. His leadership and dedication to creative excellence helped Razorfish land a top spot on the Ad Age A-List for two consecutive years in 2012 and 2013.
 
Throughout his career, Frederic has worked alongside high-profile brands to create innovative projects such as the Louis Vuitton Journeys global campaign and the Mercedes-Benz Tweet Race. His work has been recognized many times over with awards from The One Show, The CLIOs, The Webby Awards, Effie Awards, Art Directors Club, Eurobest, and the London International Awards.
He has served as a judge at leading creative award shows like the Cannes Lions International Festival of Creativity (twice), the One Show, the Art Directors Club and the London International Awards. He also sits on the board of the Global Art Directors Club. He also is a frequent speaker at industry events and collaborated with the Wharton School on the Future of Advertising program.
Natalee Cecil
Director of Brand Media and Strategy, PMG
Natalee Cecil leads the media service and brand strategy group at PMG, a leading digital agency based in Fort Worth, TX.  She is veteran of large-scale campaigns aimed at driving awareness and establishing market position for global brands.
 
Her work for companies like Apple (Beats by Dre), Cole Haan, J.Crew, Madewell, Nike, and Estee Lauder has drawn acclaim and, most importantly, delivered new prospects to the top of those brands' respective purchase funnels. In addition to deep digital branding expertise, Natalee also draws from programmatic elements and creative innovation when developing fully integrated campaigns.
 
Natalee graduated from Southern Methodist University, and while she is a California native, she has been a Texan for one-third of her life. Thus, she's resigned herself to a lifetime struggle of defining her identify.
 
Ari Elkouby
Executive Creative Director, J. Walter Thompson Toronto

Ari has been referred to as a “unicorn” in our business for his ability to work across digital, social, mobile and traditional marketing channels. His career has seen him manage a portfolio of national and global accounts at data driven shops such as Proximity BBDO as well as creative agencies FCB, Zulu Alpha Kilo, Fallon Worldwide and J. Walter Thompson.

His work has appeared in industry publications such as AdAge, AdWeek and Communication Arts magazine as well as traditional publications such as Fast Company, The New York Times and numerous other international media outlets. Clients such as Coke, M&M’s, Mazda and St. Louis Children’s Hospital, have garnered him accolades including multiple Cannes Lions, Webby Awards, and One Show pencils and he was recently named amongst Canada’s top 10 Art Directors.

Barry Frey
President & CEO, DPAA

As President & CEO of the Digital Place Based Advertising Association (DPAA), Mr. Frey oversees all operations driving awareness, value and revenue to this fast growing space. The DPAA provides industry leadership to networks, technology, content, location data, mobile and research companies. It fosters collaboration between the digital out-of-home (DOOH) community, ad agencies and brands providing research, standards and best practices in areas such as mobile integration and programmatic.

During Mr. Frey's tenure, he has vastly grown the organization's mission and membership base. In addition to DPAA providing marketing, tools and standards for share shifting media spend, DPAA also acts as a business accelerator to individual members and the total advertising ecosystem. DPAA membership has tripled under Barry’s watch, including extensive ad-tech, location data and global expansion. He has brought the entire digital place-based (DPB)/DOOH industry to new heights of recognition in large part through his creation of the “Video Everywhere” annual global Summit attracting the highest levels of brand and agency decision makers along with today’s important thought leaders.

Under Mr. Frey's leadership, the Summit has shattered all previous attendance records while firmly establishing itself as the premier conference dedicated to all digital ad applications outside the home, including programmatic buying, multi-screen strategies, data growth and location initiatives.

Before joining DPAA in May 2013, Mr. Frey was widely recognized as a digital and advanced advertising leader and revenue generator. As architect, marketer and chief revenue officer for Cablevision's digital and advanced advertising business, he oversaw the ad sales transition to the digital model. As Executive V.P. Advanced Platform Sales, he built the mobile and web advertising businesses, and the industry’s leading advanced TV operation, all driving creation of new revenue streams.

Earlier, as Managing Director International Sales and Business Development, USA Networks, Mr. Frey created some of the first multimedia advertiser agreements in U.S. advertising. In his international role, Mr. Frey built and oversaw the global sales and marketing infrastructure for the networks.

As Senior Vice President Media for the National Basketball Association, Mr. Frey drove TV, print, radio, Internet businesses and marketing partnerships while reporting to NBA Commissioner David Stern.

Michael Lieberman
Co-CEO, Kinetic North America

Michael Lieberman is Co-CEO of Kinetic North America, WPP's agency that brings forward the future of OOH communication for brands. Lieberman had previously served as Chief Strategy Officer of Kinetic
North America, where he leveraged his background in mobile and integrated strategy to better align Kinetic’s
core offering with today’s digitally-focused, cross-media environment.

Prior, Lieberman had served as the Chief Operating Officer of Kinetic’s parent company, tenthavenue, in North America for two years. Under Lieberman’s leadership, tenthavenue’s North American operation scaled for success and been recognized with awards including IAB MIXX and Shopper Marketing Effies. In addition to Kinetic, Lieberman supported the growth of companies such as Bookmark, Candyspace, TMARC and Spafax.

Prior to tenthavenue, Lieberman was the North America CEO of Joule, WPP’s
mobile agency.

Lieberman has worked for a number of industry-leading mobile businesses including Juice Wireless and the HyperFactory. He began his career in media in 1997 at Ogilvy & Mather and he has a BBA from the University of Michigan.
Paul Lindstrom
Head of Research and Analytics, Tunity
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an research and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity's traffic, tuning, and attention data.
Sarah Thompson
CSO, Mindshare, Canada
Sarah Thompson is the CSO of Mindshare Canada. She believes media needs to serve the consumer and deliver satisfaction for every opportunity for attention in order to deliver any business result. She is focused on bringing back creativity and media into one strategy driven by data and fueled by knowing people.  Previously, Sarah was the VP, Strategy at Cossette working on consulting, brand, product innovation, integration, digital, media and 1:1 strategies for clients including Canopy Growth, TELUS, TD Bank, and SickKids Hospital. Prior to that she worked in entertainment overseeing social media for Corus and in digital as Associate Director of Strategy for Mirum. She has held roles in start-ups, consultancies and agencies. While some may call her a marketing unicorn, she sees herself as a strategist who does the right thing for the business and the consumer.
Nickie Thongton
Art Director, McCann New York

Kulika “Nickie” Thongton was born in Thailand but raised in Canada, San Francisco and North Carolina. A lifelong admirer of good design, she moved to New York City in 2014 to work with – and be inspired by – the best creative idea-makers in the world.

Her career started in filmmaking at a production house, where she produced and edited commercials and video content. Later, she honed her focus in order to work exclusively on advertising. Her obsession with detail and passion for great design served her well as an art director working at such acclaimed agencies as GSP (Goodby, Silverstein & Partners), MullenLowe and McCann.

Nickie has devised and executed work for an extensive top-tier client list that includes Chevy, HP, Sprint, Xfinity, Yahoo, eBay, Häagen-Dazs, Logitech, Pep Boys, HondaJet, Ulta, Verizon, Chick-fil-A, Microsoft
and the U.S. Army. Across the span of an 8-year career, she’s been professionally recognized by The One Show, New York Festival,
 Cresta International Advertising Awards and Effie Awards. Her work
has been featured in CNN, Forbes, ABC News, Time, The New York Post, Huffington Post, Wired magazine and many other publications.

Today, she continues her work at McCann New York for Microsoft and a stable of other clients.

Geoff Tolley
President and Chief Creative Officer, Chemistry Pittsburgh

In his role as CCO, Geoff guides and inspires all creative output of the agency – from creative strategies and initial concepts to art direction, design, copywriting and production. He has spent more than 20 years helping clients build brands and meet business objectives by generating creative ideas founded on consumer insights. Throughout his career Geoff has held the titles of copywriter, producer, creative director and president. His work has been recognized by numerous award shows nationally and internationally. 

Clients include AAA, The New York Philharmonic, UPMC Health System, PPG, PNC Bank, Healthy Beverage Company and American Eagle. Geoff holds a journalism degree from the University of Missouri and is the author of the novel, “Lost & Found.”