Digital Out-of-Home Awards Judging Methodology:
MediaPost has created the Digital Out-of-Home Awards to honor the most innovative and effective advertisements in the realm of digital-out-of-home media.
Our judging panel consists of experts from the fields of advertising, marketing, digital technology and outdoor media.
By the time a Digital Out-of-Home Awards entry reaches the winner’s circle, it has survived two rounds of judging. Round One consists of the MediaPost editorial team reviewing and judging each of the categories. Our editors handpick two-three finalists per category and then send the results to the Digital Out-of-Home Awards judges, who will review the three finalists from each category and ultimately name a winner for each.
If you are interested in becoming a juror for the Digital Out-of-Home Awards, contact Laura Daly.
Rob is the Co-Founder and CCO of The BAM Connection, a full-service ad agency in the digital hotbed of Dumbo Brooklyn. The agency has a driving philosophy that “Simplicity Liberates Creativity.”
As CCO, Rob oversees the creative vision for all work across a wide variety of categories including, spirits, healthcare, tech, tools, social responsibility and universities. BAM clients cover and have covered a wide range as well including: Deutsch Family Vineyards, Akorn Consumer Health, American Heart and Stroke Association, ZTE, Juilliard, AmLactin Skin Care, Brockmans Gin, and Wrangler Jeans. The agency also works in all media including social, TV, digital, OOH, experiential, print, voice/radio to name a few.
Rob is a proud member of the Ad Council, with over 12 years served on the Creative Review Committee. He is currently on the White House task force to help battle the Opioid Crisis in America. He has also worked closely with the Office of the Special Narcotics Prosecutor for the City of New York to help make people aware of the deadly dangers of Fentanyl in NYC.
Prior to launching BAM five years ago with his partner, Maureen Maldari, Rob was Executive Creative Director at Grey NY for 20 years where he produced multi-platform, award-winning campaigns, for many of America’s most popular brands, including Captain Morgan, E*Trade, Pringles, Starburst, Tanqueray, Six Flags, Aquafresh, Crown Royal, Febreze and Frontier Airlines.
Karen has extensive planning experience managing large, multi-product brands across a variety of media, traditional and nontraditional. Her extreme passion for media has led to numerous successful multi-platform deals along with recognition from MediaWeek for leading her team to winning Media Plan of the Year.
While constantly pushing the bar on creative media thinking combined with a working style that embodies true integration, Karen was recognized as a “Rising Media Star” by MEDIA magazine. She has worked on a vast array of brands, like Brinks Home Security, Sony Music, ESPN, United HealthCare, Bank of America, Starwood Hotels and Resorts, Sherwin Williams Diversified Brands, Green Giant and PNC Bank. Karen also ran DIRECTV’s Media Business for 10 years.
A graduate from Iona College with a degree in Marketing, when she’s not working, she enjoys a good baseball game and spending weekends at the beach with her family.
Ari has been referred to as a “unicorn” in our business for his ability to work across digital, social, mobile and traditional marketing channels. His career has seen him manage a portfolio of national and global accounts at data driven shops such as Proximity BBDO as well as creative agencies FCB, Zulu Alpha Kilo, Fallon Worldwide and J. Walter Thompson.
His work has appeared in industry publications such as AdAge, AdWeek and Communication Arts magazine as well as traditional publications such as Fast Company, The New York Times and numerous other international media outlets. Clients such as Coke, M&M’s, Mazda and St. Louis Children’s Hospital, have garnered him accolades including multiple Cannes Lions, Webby Awards, and One Show pencils and he was recently named amongst Canada’s top 10 Art Directors.
As President & CEO of the Digital Place Based Advertising Association (DPAA), Mr. Frey oversees all operations driving awareness, value and revenue to this fast growing space. The DPAA provides industry leadership to networks, technology, content, location data, mobile and research companies. It fosters collaboration between the digital out-of-home (DOOH) community, ad agencies and brands providing research, standards and best practices in areas such as mobile integration and programmatic.
During Mr. Frey's tenure, he has vastly grown the organization's mission and membership base. In addition to DPAA providing marketing, tools and standards for share shifting media spend, DPAA also acts as a business accelerator to individual members and the total advertising ecosystem. DPAA membership has tripled under Barry’s watch, including extensive ad-tech, location data and global expansion. He has brought the entire digital place-based (DPB)/DOOH industry to new heights of recognition in large part through his creation of the “Video Everywhere” annual global Summit attracting the highest levels of brand and agency decision makers along with today’s important thought leaders.
Under Mr. Frey's leadership, the Summit has shattered all previous attendance records while firmly establishing itself as the premier conference dedicated to all digital ad applications outside the home, including programmatic buying, multi-screen strategies, data growth and location initiatives.
Before joining DPAA in May 2013, Mr. Frey was widely recognized as a digital and advanced advertising leader and revenue generator. As architect, marketer and chief revenue officer for Cablevision's digital and advanced advertising business, he oversaw the ad sales transition to the digital model. As Executive V.P. Advanced Platform Sales, he built the mobile and web advertising businesses, and the industry’s leading advanced TV operation, all driving creation of new revenue streams.
Earlier, as Managing Director International Sales and Business Development, USA Networks, Mr. Frey created some of the first multimedia advertiser agreements in U.S. advertising. In his international role, Mr. Frey built and oversaw the global sales and marketing infrastructure for the networks.
As Senior Vice President Media for the National Basketball Association, Mr. Frey drove TV, print, radio, Internet businesses and marketing partnerships while reporting to NBA Commissioner David Stern.
Sam Keywanfar is a serial entrepreneur, investor and marketing expert, responsible for solving the complex marketing challenges of global brand executives and celebrity marketers alike.
Keywanfar is the Founder and CEO of MilkMoney, an on-demand media buying platform offering advertisers real-time access to out-of-home opportunities. MilkMoney’s proprietary technology addresses the limitations entrepreneurs, start-ups and Fortune 500 companies experience using the traditional agency model. Since 2016, MilkMoney has saved its brand partners over $100M to date. Clients include Universal Music Group, Tinder, Spotify, Fenty Beauty, and Puma.
Prior to founding MilkMoney, Keywanfar was the founder and CEO of House of Hype, a full service corporate entertainment marketing, PR and special events company. The agency was responsible for launching culturally relevant campaigns for T-Mobile, Nike, Anheuser-Busch, Daimler-Chrysler, Diageo, Lionsgate, Red Bull, Starbucks, adidas, more.
Keywanfar graduated from Boston University with a Degree in Communications and resides in Los Angeles
Michael Lieberman is Co-CEO of Kinetic North America, WPP's agency that brings forward the future of OOH communication for brands. Lieberman had previously served as Chief Strategy Officer of Kinetic
North America, where he leveraged his background in mobile and integrated strategy to better align Kinetic’s
core offering with today’s digitally-focused, cross-media environment.
Kulika “Nickie” Thongton was born in Thailand but raised in Canada, San Francisco and North Carolina. A lifelong admirer of good design, she moved to New York City in 2014 to work with – and be inspired by – the best creative idea-makers in the world.
Her career started in filmmaking at a production house, where she produced and edited commercials and video content. Later, she honed her focus in order to work exclusively on advertising. Her obsession with detail and passion for great design served her well as an art director working at such acclaimed agencies as GSP (Goodby, Silverstein & Partners), MullenLowe and McCann.
Nickie has devised and executed work for an extensive top-tier client list that includes Chevy, HP, Sprint, Xfinity, Yahoo, eBay, Häagen-Dazs, Logitech, Pep Boys, HondaJet, Ulta, Verizon, Chick-fil-A, Microsoft and the U.S. Army. Across the span of an 8-year career, she’s been professionally recognized by The One Show, New York Festival, Cresta International Advertising Awards and Effie Awards. Her work has been featured in CNN, Forbes, ABC News, Time, The New York Post, Huffington Post, Wired magazine and many other publications.
Today, she continues her work at McCann New York for Microsoft and a stable of other clients.
In his role as CCO, Geoff guides and inspires all creative output of the agency – from creative strategies and initial concepts to art direction, design, copywriting and production. He has spent more than 20 years helping clients build brands and meet business objectives by generating creative ideas founded on consumer insights. Throughout his career Geoff has held the titles of copywriter, producer, creative director and president. His work has been recognized by numerous award shows nationally and internationally.
Clients include AAA, The New York Philharmonic, UPMC Health System, PPG, PNC Bank, Healthy Beverage Company and American Eagle. Geoff holds a journalism degree from the University of Missouri and is the author of the novel, “Lost & Found.”