Professional Partnering Solutions, Inc. - Sr. Digital Media Strategist

Professional Partnering Solutions, Inc. is the leading resource for advertising, marketing, communications and media companies interested in developing and enhancing their supplier diversity efforts. PPS represents the leading ad agencies in the world and has an opening for a Sr. Digital Strategist at a New York client's location.

Sr. Digital Media Strategist

Primary Job Function:

• Lead and develop strategy for Multicultural digital efforts to drive client KPIs and achieve annual diversity goals

• Collaborate with internal agency strategy and investment teams to provide strategic insights and recommend innovative solutions that generate impactful results in reaching multicultural target segments

Key Responsibilities:

• Review media briefs with clients and agency for key campaigns

• Provide additional insights for key AA initiatives and other multicultural efforts

• Assist with development and implementation of strategies to increase the inclusion of diverse owned media vendors, with an emphasis on digital media

• Provide input on POV’s for multicultural media opportunities

• Coordinate communication between investment teams and key partners for cross platform sponsorships

• Work directly with investment team to manage added value elements for key AA sponsorships

• Assist with the evaluation and reporting of PMP analytics and performance

• Research and stay current on media industry topics and trends, especially as it relates to multicultural media

• Attend client requested conferences and events as needed for both media agency and/or client

To be considered you must:

• Have at least 3-5 years of relevant experience

• Have a BS/BA or higher degree

• Have competency across all digital media planning (display, video, programmatic, mobile, search, and social)

• Demonstrate ability to deliver accurate and detailed work in a timely manner

• Have experience working within a media buying and planning agency or media company environment

• Demonstrate creative thinking, being proactive and an outgoing personality

• Be highly proficient in Excel (pivot tables, workbook links) and PowerPoint skills (embedded video, enhanced graphics)

• Possess strong written, verbal and presentation skills

• Be able to work from multiple locations as needed

• Have ability to work on multiple assignments under tight deadlines

• Be able to travel out of town on a limited basis as needed

Desired skills:

• Experience in multicultural strategy and implementation