RDW Group, Inc - Media Planner/Buyer

RDW Group, a leading advertising, digital marketing and public relations agency headquartered in Providence, Rhode Island is looking for a media planner/buyer to join the team.

The media planner/buyer will inform media strategy and lead day-to-day execution across digital and traditional channels. The media planner/buyer will manage day-to-day relationships with both clients and external partners, and will ensure accurate record keeping on all accounts. The planner/buyer will possess a solid knowledge of the client’s business and actively bring new ideas and recommendations to the team for the client’s campaigns.

This position requires that the candidate be a self-starter, extremely organized, detail oriented and highly motivated. The successful candidate will also possess the ability to effectively juggle multiple priorities while managing client expectations, timelines and coordination between various resources.

Overarching

• Actively contribute ideas and original thinking to all client media programs.
• Meet with media partners to stay abreast of latest offerings and technologies.
• Stay on the forefront of industry trends, emerging channels and media technologies to inform internal partners and client teams.

Strategy and Planning

• Fulfill media research and analysis utilizing internal planning tools.
• Develop RFPs that lead partners in devising innovative approaches to meeting campaign objectives and delivering value.
• Partner with our analytics team to predict performance and inform key decisions about the necessary media mix.
• Oversee the creation, production and presentation of the media strategy and media plan to the client.

Buying and Media Management

• Work with cross-functional departments to ensure flawless execution of all media campaigns to deliver on client objectives.
• Develop IOs, specs, buy authorizations, flowcharts, and financial tracking documents.
• Ensure accurate recording keeping of campaign buys and project status. Effectively negotiate rates, placements, and added value with media partners.
• Oversee and manage campaign maintenance, optimization, and reporting, including front-end analytics and site side analytics.

REQUIRED SKILLS/KNOWLEDGE & EXPERIENCE

• A minimum of 3 years of experience preferably in an agency or in-house media department.
• Previous success in the planning, development and management of media campaigns for brands or products.
• Ability to analyze data and a deep understanding of measurement practices, 3rd party measurement companies and web analytics.
• Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously.
• Proven client service orientation with strong written and verbal communication skills, including effective presentation skills.
• Ability to consistently perform under pressure in a fast-paced environment as an individual on a team.
• Exceptional organizational and time management skills.
• Demonstrated interest in keeping up with emerging technologies and digital marketing trends.
• Experience with tools such as; MRI, Scarborough, Nielsen, Kantar, Microsoft Office, Google AdWords, 3rd party ad serving, HubSpot, Data Studio, Google Analytics

RDW Group, Inc is an Equal Opportunity Employer and a Drug Free Workplace. Minority candidates are encourages to apply.

About RDW Group, Inc.

At RDW Group, we create positive change for our clients by integrating our extensive expertise in research, branding, creative, media and PR. As an independent, full-service advertising agency with offices in Providence, Boston and Portland, we’ve created positive change for hundreds of clients in healthcare, higher education, energy, and financial services, as well as others in the business-to-business and nonprofit/government sectors.

RDW Group is the parent brand to both iFactory and Incentric Digital Marketing. Together, we provide all of the communications capabilities organizations need to change for the better, grow their businesses, and fulfill their missions.