PBP - Assistant Product Marketing Manager - B2B

JOB LOCATION:  MALVERN, PA 19355

Summary:

Career growth position for a driven, analytical marketer to help grow our business through online and email marketing. Our Marketing professionals are involved in all aspects of our digital media & publications business. This includes email and website marketing, as well as product launches, marketing strategy development and campaign deployment.

Testing and analysis will be critical components of this position. The right candidate for this role will have a passion to focus on marketing analytics, and will have the opportunity to learn how to use Tableau and Power BI.

Key Responsibilities:

• Develop and manage multiple strategic, digital initiatives to drive customer generation and awareness across all web properties.
• Measure and analyze campaign and product performance. Use data to make recommendations and drive revenue.
• Make recommendations to increase quantity and quality of customer visits through digital enhancements and new initiatives.
• Develop and manage research focused on our customers, the market, and our competition utilizing Google Analytics, surveys, phone calls, and online focus groups.
• Explore and execute on new marketing communications to drive incremental growth and build our B2B commercial brand.
• Conduct market research and analyses to develop reports that evaluate market conditions and competitor data, as well as uncover actionable intelligence.
• Build effective and productive relationships with customers and internal staff.

Requirements:

• Bachelor's degree preferred.
• 2 years' related marketing experience that includes contributing to measurable revenue growth.
• Strong analytical, problem solving and critical thinking skills.
• Savvy with new technology and experienced in Excel, Word, HTML and Google Analytics.
• Competitive drive to achieve and high potential for future growth.
• High-capacity, self-starter and learner who thrives in a meritocracy.
• Experience creating digital marketing content that is engaging and action oriented.
• Polished communication and interpersonal skills. Willing and able to effectively communicate with all levels within the company, and with customers.

ABOUT OUR COMPANY:

PBP is employee and customer focused for the greater good, and enjoys a collaborative, entrepreneurial culture. Our history is "Built to Last" (vs. "built to flip"). This creates unusual stability and long-term employee opportunities. Over 50% of salaried employees have been with PBP 5 years or more, and 35% for 10 or more years.

PBP provides a values-based environment, free of large-company bureaucracy and public company need for a quarter-to-quarter mentality. Solid, private company with no debt that thinks long-term and empowers key people.

This position is located in Malvern, PA, an upscale suburb of Philadelphia. To learn more about why people are attracted to our company, please visit our website: www.pbp.com as well as our philanthropy site: http://www.progressivebusinesspublicationsphilanthropy.com/