McKinney - Associate Media Director

Think about all the things you’re exposed to on a daily basis, but don’t really notice. We live in a world full of invisible impressions. Adding to a sea of sameness where others have deeper pockets and hoping for anything but the expected outcome is silly. We can’t simply rely on reaching the right people in the right places at the right times. We need them to engage with our messaging and ultimately share it in some way. That’s what our team of analytically minded, creative media thinkers work passionately to accomplish on a daily basis for our clients.

MUST HAVES

• Display a mastery of media fundamentals, with a heavy emphasis on digital media planning, buying, reporting and optimization
• Strategically guide the development of media plan recommendations that deliver on the client’s business goals and objectives and be accountable for the plan’s results
• Demonstrate proficiency with industry planning tools (e.g., Nielsen Media Impact, Nielsen Ad Intel, Strata, DFA, etc.) to identify and evaluate media opportunities, assess the competitive landscape, pull plan deliveries and manage media buys
• Enhance and optimize processes to more effectively handle client responsibilities
• Oversee and inform the media team’s communication with all media partners
• Review proposals leveraging agency resources and planning tools
• Meet or exceed client expectations for their reporting and optimization needs
• Spearhead the development of junior team members (identify strengths/weakness, development of training programs and curriculum)
• Contribute strategic media thinking for new business related needs
• Merchandise the department’s efforts internally and externally to raise the group’s profile

QUALIFICATIONS

Bachelor’s degree required 7-9 years of media planning, buying and reporting experience Knowledge of all aspects of digital media (programmatic, site direct, mobile, SEO, etc.) Strong understanding of research tools (e.g., Nielsen Media Impact, Nielsen Ad Intel, comScore, Strata, etc.)