Open Road Integrated Media - Audience Growth Manager

About Open Road Integrated Media

Open Road Integrated Media is a prestige content brand delivering digital experiences that entertain and inform readers around the world. Open Road was founded in 2009 with the belief that great marketing and great content are the engines of growth for underserved authors and books. This philosophy is at the core of everything that we do. Open Road revolutionizes how publishers service authors, agents, and readers.

Summary

Open Road Integrated Media is seeking an Audience Growth Manager with proven results leveraging digital and conventional media to deliver targeted, high value subscribers. Reporting to our Executive Director of Consumer Insights, the ideal candidate will be the lead for crafting innovative campaigns that drive audience growth for our flagship newsletter.  This role requires understanding, interpreting, and analyzing key marketing metrics, and deriving executable strategies that directly contribute to audience and revenue growth.

Essential Functions

• Research, review, negotiate and initiate new paid marketing sources based on expected consumer behavior and budget targets
• Scale campaigns to achieve optimal CPA, and produce ROAS within a targeted earn back period
• Maximize existing online programs to generate more volume, more efficiently (knowledge of Facebook, Google AdWords and Lead Gen/Co Registration and Programmatic campaigns is key)
• Map out and test new creative, copy, landing pages and ad sets and continue ongoing optimizations based on results, business trends and industry updates
• Identify potential partners to form ongoing shared marketing/unpaid partnership opportunities and execute quickly and strategically
• Assist in the execution of various partnership campaigns with a focus on driving quality sign ups
• Work closely with Creative, Content and Project Management teams to continue to enhance and improve all aspects of acquisition process (from landing page through welcome email)
• Work with Analytics teams to help best determine CLTV (customer lifetime value) by acquisition source and use the information to inform acquisition strategy
• Regularly look to improve ROI based on tracked consumer value

Requirements

• 4+ years’ experience in a growth-oriented consumer acquisition/marketing role in which the candidate was responsible for managing paid acquisition campaigns and maintaining an acquisition budget
• Ability to self-start, remain agile as business needs change, and manage multiple programs simultaneously
• Experience leveraging data analysis and visualization tools, like Tableau and Google Data Studio, to collate, compare, analyze, and clearly present data from multiple sources
• Ability to lead cross functional teams to develop resources and initiatives that will enable execution of audience acquisition campaigns
• Fluency in Microsoft Excel with ability to create pivot tables and perform vlookups and other basic functions.
• Experience in online customer acquisition across platforms
• Excellent written and verbal communication skills - capable of clearly explaining your thinking to any level employee
• Analytical skills necessary to identify and resolve any anomalies and/or irregularities with data