Meredith Corporation - Social Media Producer, Instagram

Job Title: Social Media Producer, Instagram

Work Location: NYC (Temporarily Remote)
Role Type: Full-Time (Contract)

Job Description:

Meredith is looking for a Social Media Producer to optimize creative Instagram storytelling for our Shape, Parents, and Health teams. The ideal candidate understands how to translate articles and ideas into digestible creative, engage audiences with storytelling, and identify opportunities for experimentation.

Reporting to the Senior Social Media Media Manager, the Social Media Producer will be responsible for the following:

• Ideate and develop visually engaging storytelling by working with the internal creative teams (Design and Video teams) and an editor

• Understand the different mediums (Stories, Reels, IGTV, In-Feed) to best tailor the appropriate creative for the most effective results, as well as crosspost Reels to Tik Tok

• Support our Sales sold products, consumer revenue, editorial spotlights, and/or podcast promotion

• Community management on the platform and engage with followers to better understand our audiences

• Monitoring CrowdTangle and platforms for latest trends and viral moments

• Serve as the Instagram platform expert and effectively share learnings with the respective teams as the liaison between our creative and brand teams 

• Drive experimentation on the platform to continue to improve and keep up with the latest trends

• Report on tests, traffic, and metrics (engagement, impressions)

Experience

• 1-3 years of social media experience, working for a publisher, brand, or agency
  
  

Specific Knowledge, Skills, and Abilities:

• Familiarity with light design work (Photoshop and/or Canva) 

• High attention to detail; excellent grammar and communication skills 

• Able to understand data, trends, and reports to make actionable decisions 

• Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines 

• Must enjoy working in a fast-paced, dynamic environment. Proven ability to handle a high-volume workload 

• Good critical thinking, analytical, and problem-solving skills 

• Embraces the spirit of testing and love of keeping up with the latest platform trends

Preferred technical skills but not required:

• Google Analytics

• CrowdTangle 

• Microsoft Office (Excel, Word) and/or Google Suite
  
  

To Apply: